Interview: Haylin Alpert, Core Principles Personal Training [Tips + Integrity]


Get the Basics…

  • From Urban Planner to Fitness Professional
  • Serving Seniors in Fitness
  • Quest of Constant Improvement

Choosing to start your own fitness business is a hard mountain to climb even if you’ve always known from a child that you wanted to run your own health club. Making the decision to become a fitness professional as a second career can be an even more formidable mountain to scale.

Today, we’re talking to Haylin Alpert who will share his experience as a fitness entrepreneur who successfully transitioned from a career in urban planning to pursue his passion as a fitness entrepreneur later in life. He discusses how a strong work ethic and an empathetic spirit helped him to create a thriving fitness community of superhero seniors.

If you’re ready to grow and manage your business better, schedule a demo today.

Meet Haylin Alpert, Founder of Core Principles Personal Training

haylin-alpert-core-principles-ct

Schimri Yoyo: Welcome back. This is Schimri Yoyo with exercise.com and we are continuing our series of interviews with fitness professionals. And today we are lucky to have Haylin Alpert, the founder of Core Principles Personal Training in Stamford, Connecticut with us today.

So Haylin, thank you for joining us.

Haylin Alpert: Thanks for having me, Schimri. I’m excited to be here.

Schimri Yoyo: Alright, well let’s jump into your background a little bit. How did you develop your love for health and fitness?

Haylin Alpert: Well, it’s probably a pretty typical story. It’s personal, so that makes it unique. I was involved in sports from as long as I can remember, so I think that’s the most clear and direct line into health and fitness. But what supported the heck out of that was my Dad. He was a crazy dude in the sense that I can’t remember one day of his life that he did not exercise.

Every day of his life, he exercised no matter what, whether it was zero degrees out and snowing. Whether we’re waking up to go on vacation, then we had to leave the house at five. He was up before that to get his workout in. I mean, it was absolutely obsessive-compulsive, not even borderline. It was over the line. It definitely instilled in me this idea of how to just get stuff done no matter what, from an exercise standpoint, and you just make it part of your life.

Schimri Yoyo: That’s good. That’s the discipline and work ethic that you had modeled before you that got you off in the right direction.

Haylin Alpert: Yeah, I don’t know if it was all good. As I said, it led to him blowing out both knees and both of his hips ultimately. But he definitely showed [me that commitment], and I liked it. If you say you’re going to do something, you do it and you don’t let things just stand in your way, just do it. So there was some real value there with maybe some downside as well.

Schimri Yoyo: Alright. You have to be cautious but the work ethic is still there. That’s good. Now you said you grew up playing sports a little bit. What sports did you play or which ones did you prefer?

Haylin Alpert: Soccer. Baseball. I played everything I could. What I was halfway decent at was baseball and soccer. I tried to play basketball. I played football for a while. Probably would’ve been best. I just grew up in a small community, so football ended around eighth grade, so I didn’t have an opportunity to continue. Baseball is probably where I excelled most.

Schimri Yoyo: What positions did you play in baseball and soccer?

Haylin Alpert: Soccer, I was a defender. I wasn’t the quickest dude, but I took up a good amount of space in my earlier days to say it nicely. I was a good wall if you will.

futbol-defensive-wall

In baseball, I’ve played first base. I’m a lefty, so I also did some pitching. I always like to tell myself if I had some better coaching, I would have been able to actually pitch well. I just got out there and threw it the best damn way I knew how and had some natural moves on it for being a lefty. But if I had some coaching, I still hold that hope that might’ve been a decent pitcher.

Schimri Yoyo: I grew up playing baseball too and I always joke with my older brother and my best friend that they should’ve steered me in that direction, and I probably could have played collegiately. But I loved basketball more and I pursued that, but I was probably better at baseball.

As you got into the fitness space as a profession, did you have any mentors that helped you along?

Haylin Alpert: I don’t know if that would meet the metric of a true mentor. I would say if you needed someone for a true mentor, I personally feel like you have to know them closely and personally. There’s a lot of people I looked up to, so I got a little bit later start in this industry and I had what you’d call a first life.

I actually did work as an urban planner, so I had a first life as an urban planner focusing on downtown redevelopment. Even though my initial studies were in environmental studies in environmental science, for whatever reason, I never saw fitness or coaching as an actual vocation. It was just something I did more of a hobby, and so I pursued a career in land planning and, having a Masters in Urban Planning, I did a lot of government work for about seven or eight years in downtown redevelopment.

While I was in that industry, I just continued to follow fitness and then it finally hit me. I’m like, “Well, why am I doing this? This is my true love. My love is in fitness. I don’t want to be in an office for the rest of my life. I’m going to have to move on to a life number two.”

Specifically, people like Mike Boyle was someone that I looked up to for a long period of time. Still do. Of course, Todd Durkin was some of my early introduction to the industry. Eric Cressey. Those are the people that I looked up to. I don’t say I have a personal relationship with them, but I gathered as much info as I possibly could about those people.

Schimri Yoyo: Those are some good people to follow. They’re like true OGs of the fitness space.

I was doing a little research about you as I prepared for this interview. I’ve read on your website something about the “Paint Spill” story. I want you to give us a quick summary of what that’s all about.

Haylin Alpert: Not one of my proudest moments, but that makes for a great story. Back in college, there used to be these startup painting companies called College Pro Painters. I don’t know if you’ve ever heard of them. It’s an opportunity for a college student to gather other college students and create their own business and go out and find houses to paint, and then run a business and pay other college kids to paint their house.

So my buddy and I decided to work for another guy who started his own business. We didn’t have much affection for him. He turned out to not be such a great boss. And didn’t really take care of us, didn’t pay us and all those things. But somewhat unrelated to that, there was one day we were pulling paint out of his van and somehow I managed to catch a brand new bucket of paint and spill red paint. An entire gallon of red paint over someone’s freshly paved driveway. That was in effect the “Paint Spill” story.

We spent hours trying to clean it up without actually ever being able to clean it up. It turned into a bigger story because the homeowners got pretty upset, infuriated with the guy that we worked for, I guess. They ended up taking him to court, we later found out. And so that was my “Paint Spill” story. Not one of my proudest moments but—

Schimri Yoyo: You’ve overcome it so this shows that you are tenacious and that you had that perseverance to overcome adversity, even back then.

Haylin Alpert: Yes. It made it clear that I was not going to go into the painting for a career.

Schimri Yoyo: Now when you’re not coaching or training, what else do you do for fun?

Haylin Alpert: What else do I do for fun? Well, I’ve got a three-year-old and a one-year-old at home, so that keeps me pretty damn busy. Running around with them is probably how I spend a good chunk of my time. Truly, I love running around the backyard with them and it’s one of the most fun things I can do in my life for§ now and look forward to.

Schimri Yoyo: Oh yeah, I understand that. I have a six-year-old, a five-year-old, and a two-year-old at home too.

Haylin Alpert: You get it, man. Awesome. Cool. I don’t consider myself a runner. But I do enjoy running a little bit. I try and get one or two runs in per week. Not with any specific mileage objective, but I just really enjoy the headspace it puts me in to go out there and run. And also to challenge myself.

Schimri Yoyo: Nice. Get yourself a little bit of mindfulness when it’s just you and the running. I know a lot of people who are fans of that.

Now, talking about your practice, what one word would best describe your philosophy and methodology of training?

Haylin Alpert: Oh man, I don’t want to put myself in a box with one word, but—

Schimri Yoyo: Well, you can elaborate.

Haylin Alpert: Let’s see. We’re very practical in what we do here. As I mentioned before we started recording, we worked exclusively with people 50+, which is a wonderful thing. They know pretty well what they want and we really focus ourselves on providing a great experience.

We know that it’s not just about fitness, but it’s about creating lasting, trusting relationships with the people that we work with. Actually demonstrating, not just saying, we care, but being able to demonstrate that. So that some people will tell someone else [about us], “They actually do care.”

So maybe that’s the word, caring. Which it feels awful cliche to say that because everybody says they care about their clients. It’s easy to say, I think a heck of a lot harder to prove.

Superheroes Come in All Shapes and Sizes

Schimri Yoyo: Now, I know that a part of that proof that you care is—you sort of at least play with a superhero theme in your gym or had that for a while and talk about the different talents that you guys have and provide for your clients.

How did that come about, that theme and what do your clients think of that? And do they participate in building that out with their talents?

Haylin Alpert: In our efforts to create something more than just a gym or a place that historically people don’t look forward to coming to. We wanted to create—yeah community’s a popular word. We wanted to create some community. We wanted to give people something to galvanize around to be more excited about than just showing up at a gym.

So, superheroes were something that we arrived at when we did some thinking about our people who are in their fifties and sixties; they’ve done a lot of stuff. They got a lot of stuff going on, right? They’re still managing kids, many in high school or college at this point. They’re managing careers, they’re managing injuries. They’re trying to do a lot of things. Yet they’re still getting their butts here three times a week, trying to make themselves better.

To me that constant constitutes superhero, like balancing a million different things, sacrificing themselves in a lot of ways, but still finding a way and making time from them to address themselves and make sure that they’re getting better.

Schimri Yoyo: Alright. And how do you incorporate the nutrition or the discussion about nutrition as part of your coaching?

Haylin Alpert: It’s paramount to what we do. We are trying to be clear as day. Hopefully, we are about the value of nutrition in terms of what they want to achieve. No matter if it’s weight loss, which it is for most people, but just around feeling better about prioritizing themselves. There has to be some discussion about nutrition.

So we get—most people started in what we call 30-day VIP experience so that they can really see what we’re all about. And from day one, there’s a personalized nutrition program that people are a part of during that 30-day experience.

So they can really see what it’s like to have nutrition coaching that’s not a diet that’s super restrictive that tells you what to do. But allows you to explore your nutrition habits, create some awareness around what you do, and then being able to identify where there’s low hanging fruit and opportunities to make changes that are actually going to give you what you want. Which is to feel better, to have more energy, to simply feel like you’re prioritizing yourself.

Schimri Yoyo: In what ways do you balance helping your clients to push towards their personal peaks or their physical limits without burning them out?

Haylin Alpert: I think it’s something that we’re conscious about. Most people, we tell them we don’t want them here more than three days a week. I can tell them, “Clearly you don’t need to be here. Go out and do something else that you truly enjoy.”

We try to regularly remind people what they told us they’re here for and also ask them to reconsider if what they told us they’re here for is still important to them. To find out what are they actually after, even if they’re not quite ready to share it with us.

But on a more emotional level: What do they actually care about? How do they want to show up for themselves and for the other people that they’re close to? How do they want to honor their word that they give?

Always Seeking Improvement

Schimri Yoyo: Now take a little time to brag about yourself and your team at a Core Principles. What makes you guys unique?

Haylin Alpert: This isn’t a brag, but we’ll start here. So we are on a constant quest to get better. We are not afraid to say that what we did six months ago was not the best approach. We’ve learned how to do it better.

I’ll give you an example. We do mostly semi-private training—which is an industry term—but small groups of people. It was a bit chaotic for us and we couldn’t take care of the clients as well as we wanted to. So we moved to what is probably better known as the small group training model, so it gave us a bit of a template. Gave us a little bit more control of how people were looking through our gym space.

But what it really allowed us to do was provide a heck of a lot more coaching and attention to people that we work with. So, before yes, everybody’s program was super-customized based just on quote-unquote what their needs were. But we had everyone doing different things.

So, oftentimes, as coaches, we’re running around the gym like chickens with their head cut off, spending more time on setting it up and break down instead of personalizing things, by giving good high-quality cues so that people execute as effectively, as efficiently as they possibly could.

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We’re constantly trying to get better, whether it’s from a customer service standpoint, whether it’s what I just described, the delivery of our service. We’re constantly on a mission to be better. And the second piece of that, like everyone, says they care about our clients, but we try and execute it.

We have a bullet point list of what constitutes good customer service for every visit that somebody is here. We do little things that may not seem like they matter in and of themselves, but the totality of sending a little welcome video when someone signs up, sending a handwritten note saying thank you, celebrating an accomplishment of 50 workouts, 100 workouts, 150 workouts for people. Continually just checking in with people are some of the ways that we show that we care.

Schimri Yoyo: Well, we’re very thankful for your time and I don’t want to take up too much of your time. Just a couple more questions here. What ways do you use social media or technology to promote your services?

Haylin Alpert: We rely on it pretty heavily. I mean, word of mouth and social media are how we help get the word out. But one of the things I know that we try and do really well—and I think we do—is we’re really transparent about who we are and what we do.

Any social media representation of Core Principles shows who our clients really are. We use real pictures of our people in any paid Facebook advertising or any of that blog writing that we do, or anything that shows up on your social media is our real people because we’re super proud of our people—A. And B: We want to attract more people who are just like the people we have now.

Schimri Yoyo: Wow, that’s awesome. And lastly, what resources—whether it’s books, podcasts, or magazines—would you recommend to our audience? Doesn’t necessarily have to be fitness-based, but something that’s been helpful to you and you think would be helpful to our audience as well.

Haylin Alpert: Sure. Well, first and foremost, the coaching group that I’m part of, which is Business for Unicorns, which is led by Mark Fisher and Michael Keeler over at Mark Fisher Fitness. They have a coaching group that I’m a part of. Having those two individuals as well as all the other fitness business owners and the group as a resource, I can’t even begin to tell you how much that has me and been part of that for the last two years.

Nothing compares to that, but a couple of books real quick that have been helpful for me that I remember reading most recently. Joey Coleman’s Never Lose A Customer Again, which is really a customer service-based book.

And super, super impactful for me and Zingerman’s Guide to Giving Great Service. Customer service is clearly on my mind. Those are the two books that jumped out. But I think they’re valuable because for a long time I read strictly fitness-based resources. It’s nice to give them space and notice that there’s a heck of a lot to learn from other industries.

Schimri Yoyo: Well, that’s great. Well, thank you again for those recommendations. I’m sure our audience will be sure to check them out.

We are very thankful for your time, Haylin. We love what you’re doing with the 50+ demographic there in Connecticut with Core Principles and we wish you much-continued success and hope to hear back from you down the road.

Haylin Alpert: Thanks, Schimri, and I appreciate being here. I hope I had a few small nuggets of value to provide folks.

Schimri Yoyo: Oh, no, you definitely did, and I’m sure that we’ll definitely make sure to promote you and promote all things on our social media and make sure to gives you links to be able to put on your social media as well.

Haylin Alpert: Thank you.

Schimri Yoyo: Alright. Have a good one.

Haylin Alpert: Alright. Thank you.

If you’re ready to grow and manage your business better, schedule a demo today.





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Interview: Niccole Hendrickson, Peak 8 Fitness [Tips + Transformation]


Get the Basics…

  • The Pursuit of Progress and Evolution
  • Lifestyle Transformation through Habit Building
  • Mutual Trust as Foundation of Training Relationship

Finding the proper motivation to start and finish a workout can be difficult, cant’ it? Choosing to take the plunge and start your own fitness business can be an even more daunting task with an even greater need for having the proper motivation.

Today, we’re talking to Niccole Hendrickson who will share his experience as an entrepreneur who entered the personal training world at a point of personal weakness yet received collegial support and developed a winning mentality that led to his running a successful fitness practice.

If you’re ready to grow and manage your business better, schedule a demo today.

Meet Niccole Hendrickson, Owner of Peak 8 Fitness

niccole-hendrickson-peak-8-fitness-denver

Schimri Yoyo: Alright. Welcome back. This is Schimri Yoyo writer with exercise.com and we are continuing our series of interviews with fitness experts and today we have the pleasure of interviewing Niccole Hendrickson who is the owner of Peak 8 Fitness in Denver, Colorado. Although, she also has a burgeoning online presence, so she can train anyone in the world through that platform.

Thank you, Niccole, for joining us today.

Niccole Hendrickson: Yeah, thank you so much for having me. A pleasure to be here.

Schimri Yoyo: Alright. Let’s not waste any time. How did you become passionate about fitness training?

Niccole Hendrickson: I think it’s something that was instilled in me in a very fun and natural manner from when I was a young girl. I think this radiates on my biography and about me on my website, but my dad is retired from the Marine Corps. He’s a retired strength coach and football coach. And so just from a young girl, we were always really exposed to activity in a fun manner.

I quickly just became obsessed with the whole culture of it and even though I’m only in my early thirties, it was still fairly new as a young athlete, a young female athlete for strength conditioning to be a heavy presence in your athletic career. And so I felt really lucky to get exposed to that at a young age just with my dad’s background.

And so getting exposed to that as an athlete myself, I just became really passionate about what it did for me, from the inside out, not just on the aesthetics but just how I felt and not only performance-wise but what it could do and how it grows people. So I would say from a young age I truly enjoyed movement and its impact on my life, mental, emotional, physical.

Schimri Yoyo: Okay. And you mentioned your father’s a Marine. Does that mean that you did a lot of moving when you were growing up?

Niccole Hendrickson: We didn’t. I have an older sibling, a brother, and they moved quite a bit. I’d say a few times and got settled with him. And then shortly after I was born, my mom and dad just decided that it was best for us to get settled in one area. And so I grew up in Oceanside, California in North Town area, but my mom’s a Carlsbad native and so we ended up settling there.

[I have] a big Italian family and it was just the best fit for us to have one space. And then my dad traveled and then shortly after that he decided to go into the Marine Corps Reserve after, I think it was like 12, 15 years Marine Corps career then went into the reserves. So we did not move a lot in my youth.

Schimri Yoyo: That’s good. We’re definitely very thankful for his many years of service and also the exposure that he gave you to a lot of good physical activity.

Niccole Hendrickson: Yes, me too. It will forever be an amazing impact on who I am individually and just how I work with clients. It’s amazing. It’s such a cool thing to grow up with.

Schimri Yoyo: And what sports did you play growing up and what sports do you play now besides your strength coaching?

Niccole Hendrickson: So growing up, I played volleyball. I played softball. I played a little bit of basketball early on. I did gymnastics and I danced and I swam. And then growing up on the coast, my brother and I both did Junior Lifeguards, which is all done on the beach during the summertime.

I bring that up because it’s not necessarily quote-unquote a sport but it was an integral part of me growing as an athlete because it was something fun, however, extremely mentally and physically challenging. And a lot of courage-building and a lot of just growth from again, the inside out. I think it shaped me a lot as an athlete.

So I played those different sports up until high school. And then once I got into high school, I decided that softball was not for me. And I really developed this absolute devotion and love to volleyball. But in terms of sports, especially nowadays, I feel like I joined that ball club a little bit late and so my high school team was not very strong.

And I, at that time, really got into strength and conditioning, which was accessed from my dad to my older brother, who was a phenomenal athlete. So, I got involved with strength and conditioning, plyometrics—all that kind of stuff. I swam in my offseason and just started getting more interaction with volleyball. I continued to dance and then it was about my junior year, which is so late in terms of sports nowadays, but it was my junior year when I really isolated and I stopped swimming. I stopped doing anything else.

I just focused on strength conditioning and volleyball, and I started playing on a more competitive club team and I became obsessed. I really, really, really wanted to play at the college level and I knew that—with a humble heart I say this—that my work ethic and my mindset was going to get me there because I definitely did not have the experience or the level of play.

Just the high school team I played on was not a strong volleyball team, but I knew—my dad used to always tell me, “Bloom where you’re planted.” And so I went to a lot of really excellent volleyball camps during the summer, some during the spring, continued to play club, continue to train in the weight room. And I just realized that I was going to get there because I wanted it and I was determined and committed.

So I was a really good student. And so when it came time [for] my senior year, I was getting recruited by some really, really small schools that were amazing, but just really small. And so I had to make a choice. Did I want to pursue my academic career or did I want to pursue this love to play college sports or college volleyball? And if I did, then was I prepared to make those travels? Was I prepared to make that commitment? So, when the end of the year arrived, I really was convinced I was going to hang my hat playing volleyball competitively and I was just going to move on with my academic college career.

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And I ended up getting contacted by one of the junior colleges in my area that were really competitive. And truthfully I felt devastated. I had worked so hard to do well in school and work so hard athletically, and I thought that was like, “Oh my gosh, why am I making this choice?” But it was too good to be true and I ended up making the choice to go play JC so that I could get a better opportunity for volleyball. And, truthfully, [they were some of] the best few years of my life.

And from there, I got recruited to a larger school and played a larger program that was newly [promoted to] Division II, and it was amazing. So, I went on to play from there and got my degree. So at this point in time, to be honest, because I have my own business and I also am a new mom, I do not play volleyball anymore. I am really active, Colorado is a really, really active space.

So, I hunt and I fish with my husband and we hike and I’m just more traditional. I lift, I do spin, more traditional stuff like that, but I will tell you I have the itch to get back on the volleyball court and I’m still young. I think I could pull it off. But I do not play any sort of rec volleyball or anything like that at this time. I mostly am just your more traditional, I feel like sports, quote-unquote if that makes sense.

Schimri Yoyo: That makes total sense. Listen, I have a six-year-old, a five-year-old and a two-year-old at home, and my wife—I can tell you from my wife’s perspective—being a mom is a full-time sport. Those kids are very active.

Niccole Hendrickson: It totally is. I’m thankful. I always kid with—I’m actually expecting baby number two at this time, but I always—

Schimri Yoyo: Oh, congratulations!

Niccole Hendrickson: Thank you. I always kid with many of my clients say, “I’m so happy like that.” I went into my first pregnancy and this one—because it is, it’s a full-time sport. And you can’t help but need to be fit to a whole new level. But I do look forward to exposing it though.

Schimri Yoyo: How did you come up with the name Peak 8 Fitness and what’s the significance of that?

Niccole Hendrickson: Yeah, so the number eight has—I’ll start there. The number eight has always has been a super significant number in my life. It was my jersey number for a lot of years, but the reason why I had chosen it back then was I loved what it meant. It’s infinite, it’s connected, and it represents all the facets of my life and all the preparation that went into that. At that time, my focal point, obviously, was competing as a collegiate athlete.

eight-of-diamonds

And so I loved that number. And oddly enough, when I met my husband, that was a number that he wore. It was a significant number in both of our lives. And so I just really—as you navigate and learn a little bit more about my business, I am more of a lifestyle business. I’m more of an all-inclusive as far as how your nutrition, how your fitness, how your lifestyle, your mindset all comes together.

So, when I was thinking of a brand when I first moved to Colorado and what’s something that I can stand by and as I grew and as I evolved. Now mind you, when I first entered into this career path, I really focused on high-performance athletes and higher demanding, challenging jobs, whether it be military, law enforcement, that sort of thing. So I worked with that mixed profile of men and women and so I wanted to have a brand that was attractive to both the male and the female.

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I wanted it to have a little bit of that athletic, strong background, but I also didn’t want it to be something so intimidating that when I later launched a sub-brand that’s more focused on females or the other sub-brand that’s more focused on brides, I didn’t want it to be something that was—it didn’t include all of those things because it’s a lot about me and so I wanted something like that.

So I knew I wanted the number eight because again it connects all those facets of life and everything that I find to be extremely important in order for you to achieve that physical goal. Something I always share with people is people come to me oftentimes for maybe like a physical aesthetic goal or maybe like a nutrition coaching goal, but really it comes all together. How we’re going to be successful in the long run is connecting all of that.

So that’s where I got the number. That’s where the number eight comes in. Obviously, fitness, just to tie it in, and I love the word peak because it really brings the element of me, that competitive side and no matter how old I get, no matter how my life diversifies, it evolves.

There’s always this aspect of me of competing and growing and evolving and wanting to be at my very best, whether it be a mom, whether it be a wife or a friend or in business. Just really driving to get to that next level. And I think that plays a huge part in who I am as a coach and who I am as a mentor, is driving people to that peak performance in their lives.

Schimri Yoyo: Yeah. That pursuit of perfection or that pursuit of progress. Continued progress.

Niccole Hendrickson: Yes, I would say [I strive] for that pursuit of continued progress in evolving. I think it’s so important that we always continue to evolve.

Schimri Yoyo: You have a degree in Exercise Science and Kinesiology. What one class during your formal education was your favorite?

Niccole Hendrickson: So I had a lot of really badass professors and one in which is still a mentor of mine that I communicate with, he provided me with so many cool opportunities coming from a big university and a very strong background in strength and conditioning and research. Just a really, really smart guy.

And he had a great team of people. So, I would say one of my favorite classes was being in the Exercise Science Lab. It was just really getting hands-on access to playing, putting in all of the knowledge and all of the academic work and put it in real-life action and testing it out. Challenging your classmates, challenging yourself and just seeing—he was really big on practical application.

So I think that’s what helped me in my career and helped me as a student was that practical application. So I would say hands down, that was one of my favorite. Also, his wife was a big-time professor at our school. And it seems so funny because it’s only been about 10 years since I’ve graduated, but this was a hot new topic at that time, but it was more alternative medicine through the food you eat and your exercise, et cetera.

And that was a class that was offered at that time, which now it’s like—these are all catchphrases, that’s the knowledge that we all Google, et cetera—but that was a really, really fun course that I got to take in college as well. So I would say that would be my second one.

Schimri Yoyo: Oh that’s great. And why don’t you shout them out? They seem to be awesome mentors of yours. What are the names of your professors?

Niccole Hendrickson: Yeah. Number one, I would say, Dr. Kent Adams. Ride or die, he was an incredible—still to this day, like I said—mentor and exposed me to some phenomenal opportunities and getting into student research through the NSCA and ACSM (National Strength and Conditioning Association and American College of Sports Medicine respectively) continually growing that research with this student base. So that’s been really fun and really rewarding. And so thank you, Dr. Adams, and his wife, Dr. Trish Sevene-Adams, who was also a really big part of my life.

Schimri Yoyo: We’re thankful for the impact that they’ve had on your life and career because you’ve been able to then pay it forward and have an impact on a lot of your clients’ lives. So that’s great.

So when you’re not training or in running your business and not caring for your children, what else do you do for fun?

Niccole Hendrickson: So actually I love taking fitness [classes]. I love going to spin class. I love training with another peer, et cetera, and just getting submerged in that environment. But I truly love to bake and I like to cook and I love fashion and styling and decor. So, I would say those things are really big in my life.

And any opportunity I get to go back to the beach, that is where my heart belongs, truthfully. I love Colorado, but the beach is my special place. But all my spare time I would say baking and just different fashion things and I love to read.

Schimri Yoyo: Baking, reading, beach, fashion. Those are all fun activities. So I hope you get to enjoy them still as baby number two comes along the way.

Niccole Hendrickson: Yes. Thank you.

Empowerment through Exercise

Schimri Yoyo: What one word would best describe your philosophy and methodology of strength training?

Niccole Hendrickson: I feel like the first word that comes to me is overused, but empowerment, is empowering people. I just think any opportunity to grow somebody and grow their knowledge, grow their strengths, grow their mental mindset and their mental strength and physical strength. So I would say empowering them, achieving the best version of themselves is something that I often say. So I think the word that captures that is empowering.

Schimri Yoyo:  And what is the relationship between strength and conditioning, injury prevention, and rehabilitation? How does that all work together and how do you help your clients to be proactive in their training and in their recovery?

Niccole Hendrickson: Yes. So it’s integral to connect all of those because first of all, you can’t get stronger, you can’t get more powerful, you can’t become more dynamic if you aren’t either catering to different injuries or making sure you’re properly warmed up or you have a proper understanding of what your form and technique looks like.

Although it’s really catchy and beautiful to talk about the art of strength and conditioning, before you can get strong and before you can condition at a really intense level, you have to make sure that your base is really a well-oiled machine I would say. So I think that functional movement, so I always tell people we’re going to play around with all different equipment, whether it be barbells or kettlebells or all those different things.

We’re in push sleds, we’re going to use battle ropes, but you’re going to also have a really solid understanding before we do any of that of how your own body moves. So that’s how we’re going to prevent injury by having an active, by having good body awareness, by connecting your breath and making sure your mindset is connected to those movements.

Because if you can’t squat without a bar, you can’t squat without dumbbells or kettlebells, then you don’t belong squatting with any of those pieces of equipment.

So I would say having a great foundation is key. Fundamentals are key. It doesn’t matter how long you’ve been an athlete, it doesn’t matter how experienced you are. Those fundamentals always have to be tied in. Your breath always has to have a great connection to what your physical movement looks like.

Your recovery is key and I think this is becoming a lot more—it’s talked about a lot more definitely in the athletic industry, but in the fitness industry, rest is just as, if not more, important as actually putting in the work.

And that’s an integral part. The same thing with your warmup. And I tell my clients all the time, I predominantly run 45-minute sessions and I have an expectation of my clients that they’re going to be warmed up and ready for me to work them at that 45 minute period.

Now, if something happens and they can’t do that, I’m not going to compromise your warm-up. You’re still going to warm up before we work because if I don’t, you’re really not going to achieve anything that I’m asking you to do if that makes sense.

And I think that says a lot about me and what my philosophy is because I’m not willing to take the shortcut to get to where I want to go because if we do that, maybe we can get through one workout like that, maybe get through two, but all you’re going to get is fatigued or injured, and now we have to work backward and we’re never accomplishing our goal anyways.

So I think the huge tie in is making sure you’re priming your system and your mental mindset is connected to your physical mindset and you’re willing to do all of the steps leading up to that end result.

Schimri Yoyo: Now, how do you address nutrition with your clients?

Niccole Hendrickson: So I will tell you any new clients that I have, I work with them on their physical aspect first and then I will start—we’ll chat a little bit about it. If I have a consultation, we’re going to chat about their nutrition because I need to have a really good understanding of where they’re coming from when they’re showing up to physically work with me.

But I found that in the past, early on in my career, “Gosh, I’m going to inundate you with all of the information. We’re going to give you the best plan to be the most successful and you’re going to get all of the things.”Well, that works out really great even for somebody who’s super motivated and disciplined on their own. But when you’re trying to change somebody and trying to influence them, even if they’re already on track doing something, but you try to give them all of that information and intel right off the bat, it’s going to be information and transformation overload.

And pretty soon everything that you’re trying to accomplish goes to nothing. So I typically get a good understanding of what somebody is coming to me with, what their background is, what they’re doing. And then I work to implement anywhere between 14 to 21 days of their fitness. And then in that meantime, I am gauging, I’m learning a little bit more about their nutritional habits.

And then from there, I go into more of a full-on nutrition coaching just because I now have an understanding of what is their commitment level looks like, how focused are they, what is their lifestyle. Now, if I have you in and you’re starting to physically feel good, you’re starting to feel that reward from your fitness, it’s probably a little bit easier to start fine-tuning your nutrition, having you value what goes into your body because now you are at a certain level because you have the right nutrition and then we go from there.

But I always learn what people’s habits are. So something that has separated me a lot from my peers is I work with a lot of clients that travel and I work with a lot of clients that entertain and they fine dine and they do different things like that. With that said, it is really unrealistic for me to approach them in the same way that I would talk to somebody who eats at home 90 percent of the time, who maybe is a parent and they are cooking for their children, et cetera.

I can’t treat them the same because the bottom line is, as much as I want to say, “You need to grocery shop and you need to prep all your meals at home and Monday or Sunday night should be your meal prep.” If you’re somebody who travels, that’s just a waste of energy on my part and wasted information for you because why would you prep for the whole week when you’re going to be gone for 90 percent of it?

No, it doesn’t make sense. So I need to teach you how to be really good in your lifestyle. So I usually approach nutrition and learning about that person’s lifestyle. I learned about what is their hang-up, what are their patterns, what does it look like, where are they eating out? Do they shop all and I start to help influence their decisions when they are on the road or when they are traveling when they are making a decision at a restaurant and going from there.

And I think that’s helped me be super successful with my clients because it becomes more personalized and it becomes more realistic for what their life looks like. Same thing but big topic, right? A client that enjoys alcohol, well, of course, the fastest way for them to get certain results would be to just cut that out. Well, the reality is maybe they would cut that out for two weeks, four weeks, six weeks, I don’t know.

But is it going to be for forever? So is that a realistic approach to be successful for them? So I typically say for somebody who drinks three glasses of wine at dinner, “How about we start with cutting that down to two or one and a half?” That sort of thing.

Just really instilling different lifestyle habits because when you come from a place of scarcity, then you want more and you just can’t respond to it. So that’s how I handle it. I do not do something like everyone has to eat paleo or everyone has to do this. It’s not realistic. That’s not who I am. I don’t believe in one way or no way. It’s just not beneficial.

Schimri Yoyo: I guess it’s a gradual understanding of who they are and what their needs are and then from there developing a plan that is going to ensure their success or give them the greatest chance for success.

Niccole Hendrickson: Literally. You’re creating a lifestyle for them, really. Like I said, something that launched me a little forward in the bridal industry is that anybody can get skinny, anybody can do something for a short amount of time, but truly instilling a lifestyle, enjoying your behaviors, and enjoying that process is another thing.

And that’s what I’m about is instilling and creating a lifestyle for people that is not only manageable but most importantly enjoyable because if it’s enjoyable and they’re getting success and they’re going to stay. Not only—and I don’t want them to stay with me forever, but they’re going to stay committed to taking care of themselves.

Expectation of Accountability by Being Accountable

Schimri Yoyo: How do you find the right mix of pushing your clients to reach their physical peaks without burning them out?

Niccole Hendrickson: That’s a great question. I think number one, remembering that it’s not about me. I had a phenomenal, not only a phenomenal client but a phenomenal mentor that is a big-time businesswoman. And about six years ago, she reminded me that you always have to remember what is on your client’s mind.

And at first, I was like, “I don’t really understand what that, what do you mean?” And she just kept telling me, “Remember what is on your client’s mind. And every client is going to have something different that’s on their mind and they’re going to be hiring you for something different.” And as soon as I really started switching that mindset, because it’s too easy to be like, “I’m just going to kick your ass and take your name and we’re going to move from there and you’re going to feel great and invigorated.”

Grow and manage your fitness business better with Exercise.com

Yes. However, if that’s just your goal, great. If your goal is to impact somebody’s life and implement change and hold them accountable, empower them, provide tough love, then there has to be that fine balance. It’s understanding what is on their mind, whether that be in their career, whether that be with their family, et cetera. And you’re going to be more impactful and you’re going to know what are their pain points and you’re going to know how they respond.

And so for me, even if I, on average in person, just see somebody twice a week. I want to have a really good understanding of what the rest of their life looks like because then it gives me a better opportunity of holding them accountable. It gives me a better opportunity of teaching them how to properly manage their day and also inform them how they’re going to get the most out of our workouts together.

Now I’m not for everyone, so my style and my tempo and how I hold people accountable isn’t for everyone. So I don’t just work with any clients. My client is going to be somebody who wants to put in the work but also is going to need the accountability and I strive for me to hold them to that next level. And so our conversations maybe look a little different than some of my peers with their clients, but there is an understanding that I’m going to push you.

And there’s also an understanding, though, that I care for you being injury-free and really achieving and feeling good from the inside out is imperative to me. Pushing you until you throw up or pushing you until you hate me to a point. Then never want to come back. It doesn’t work for me.

There has to be a solid level of trust built between us so that they know I can push them and have their best interest, but I also am going to back off when it’s appropriate.

Schimri Yoyo: Now, here’s a chance to brag about yourself a little bit. What makes you and your approach with Peak 8 Fitness unique from your peers in the industry?

Niccole Hendrickson: I think it’s how I approach people. I think it’s how I approach their lifestyle. I believe from the bottom of my heart that I invest in each and every one of my clients as much if not more than [just what they are investing monetarily for my services]. I truly care about people from the inside out and building their character.

I’m truly on the ride and experience with them and I go all-in and that is why throughout my career I have made the decision that I am not for everyone because you can’t. It’s not humanly possible to do that with every single person.

And so I think what separates me truly is my investment in them and the well-rounded approach that they take with them and just really focusing on all facets of life and bringing it together. Because the bottom line is the challenges. We’re going to get injured, we’re going to have things happen in life. And if somebody knows that they can trust you and you have their best interest in mind, then you’re going to able to work through all of those bumps in the road.

Schimri Yoyo:  In what ways do you use social media and technology to promote your business?

Niccole Hendrickson: Oh man, I got to get better at this. I would say that I’m probably the most active on Instagram. I try to, through my Instagram stories, really capture what it looks like to work with me, either a small group or a one on one session. I try to give a little snippet into who I am as a mom and my off time and what my lifestyle looks like.

I for a long had my blog up and going, and that’s something that’s relaunching very soon. So if you’re going to hear this, please stay with me on that. I’m out in the community and I love teaming up with other women and entrepreneurs.

Recently, in the last couple of years, I’ve made this into an official thing. I love teaming up with other really badass female entrepreneurs and we’ve put together some really fun events where we collaborate to capture that whole aspect of wellness from the inside out, whether that be fitness, fashion, introducing you to other local businesses around this area that I either am lucky enough to do business with or that take care of me and my beauty needs and that sort of thing.

And then I think still to this day, I am somebody that is really personable. So I love interacting with people just on a more personal level. But I would say Instagram is more my jam where you can find me.

Schimri Yoyo: Well, thank you again, Niccole, for your time and for just your candor and passion about your purpose in the fitness space. Just one last question for you here.

Do you have any resources, whether they’re podcasts or books or magazines that you would recommend to our audience? And it doesn’t necessarily have to be fitness-related.

Niccole Hendrickson: A book that’s been super inspirational to me and that I love, it’s called 12 Rules for Life: An Anecdote to Chaos that has given me like huge perspective on just a balancing of adulting and career and motherhood and just life. Really great perspective.

Another book that—everyone in most relationships is going to laugh at me when I share this with you—but has been extremely helpful for me as a business person is The Five Love Languages. Having a better understanding of each of your clients and how they operate and what their—how they respond. That’s another really great one.

And I would say as far as nutrition-wise, there are all kinds of really awesome people out there. I love—there’s a gal here local in Denver, PaleOMG Juli Bauer, who’s phenomenal and just really upfront.

And then—a friend of mine. I’m lucky to call her a friend. People know who she is, but—Jen Widerstrom has been really inspirational in my life as a mentor and she’s awesome. Everybody should follow her and get inspired by her as well.

Schimri Yoyo: Oh, that’s great. Well, thank you, for those recommendations.

Niccole Hendrickson: Yes.

Schimri Yoyo: We wish you much continued success with not only your business but also with your pregnancy. We hope you have a healthy and happy pregnancy and delivery. And we can’t wait to see updates and pictures of your family on Instagram once the delivery happens.

Niccole Hendrickson: Awesome. Thank you so much. And to all the listeners and readers, if there’s anything that I can ever do, please don’t hesitate to direct message or send me an email. I’d love to be an asset in your life.

Schimri Yoyo: Alright. Thank you very much. Have a great day, Niccole.

Niccole Hendrickson: Thank you. You too. Bye-bye.

If you’re ready to grow and manage your business better, schedule a demo today.





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WellnessLiving vs. Exercise.com’s All-in-One Fitness Business Software


Manage and Grow Your Fitness Business Better with Exercise.com. Learn more below.

Choose Exercise.com’s All-in-One Fitness Business Management Software. Review our head-to-head WellnessLiving software comparison and see for yourself. Get a custom web and smartphone app designed for your brand with additional customization available throughout your custom-built software. Grow your business, turn leads into clients, and increase revenue.

Wellness Living touts itself as an all-in-one business management tool trusted by wellness businesses worldwide. Do its features have everything necessary to run a successful fitness business? How does it stack up compared to the all-in-one fitness business management software by Exercise.com?

If you’re ready to manage your business with a software that can be customized to your business needs, book a demo with Exercise.com.

Fitness Pros Who Trust Exercise.com

WellnessLiving Overview

WellnessLiving Systems was founded in 2012 and is headquartered in Richmond Hill, Ontario, Canada. The company was founded by two friends, Len Fridman, who currently serves as the CEO, and Sasha Davids, who currently serves as the COO. They have between 50 and 100 employees.

WellnessLiving has a 4.39/5.0 rating on Capterra and GetApp, based on 153 ratings. Some of the negative comments were related to customer service and support issues, reporting features, glitches with the software, and some issues with mobile apps.

WellnessLiving vs Exercise.com

WellnessLiving focuses and advertises its software mostly on fitness-related businesses, like personal training, fitness facilities, health clubs, dance studios, yoga studios, spinning facilities, and martial arts studios. They also include spas, salons, massage, medical and dental offices, event planning, and music lessons.

WellnessLiving has features for client booking and scheduling, point-of-service options, credit card processing, marketing options, staff management, reporting, mobile apps, and business automation features.

Exercise.com provides all of the features above, however, our software is fully customizable and does not stop with the basics. In addition to offering a fully-customizable experience, Exercise.com also provides our customers with:

  • Workout creators
  • Data tracking
  • A customizable exercise library
  • Nutrition tracking
  • Fitness performance assessments
  • Automated workout engagement
  • …and more

–Fitness Business Management (FBM)

http://www.exercise.com/


When it comes to management features, WellnessLiving includes options for calendars and class scheduling, appointment booking, event management, credit card and EFT/ACH payment processing, marketing automation, and reporting. Some of the features are only available in the two higher-priced payment plans (Professional and Enterprise).

Exercise.com includes the same fitness business management features but also includes additional options. Clients can filter classes by trainer, location, type, and receive automated reminders about class bookings. Exercise.com also has additional reporting features and endless marketing integrations.

– Calendars and Booking

WellnessLiving offers class schedules and real-time booking options with all of their pricing plans. When it comes to setting up special classes, workshops, or events, those are only offered in the Professional and Enterprise plans.

With Exercise.com, fitness staff can set up calendars for clients to book easily through the mobile app, in-person, or using the online dashboard. The calendar is also custom-branded to match your logo and colors.

– Accepting Payments Securely and Easily

The starter plan for WellnessLiving does not include any payment processing options. The Standard, Professional, and Enterprise plans have options for credit card payment processing, or EFT/ACH payment processing, both one-time and recurring.

Exercise.com offers payment processing for single, recurring, or class/workout packages. The software has features to collect payments online or in-person safely and securely.

– Increase Business Efficiency with Easy Report Access

WellnessLiving has basic reporting options that include client attendance and booking history in the Starter Plan. While this is helpful, more reporting features would be useful. Enhanced and customized reporting is available only with the Standard, Professional, and Enterprise plans.

Exercise.com has a multitude of reporting options via the business dashboard. Staff and management can generate or customize reports on clients, staff, trainers, or sales to view data that is useful to review business operations and stay on track with useful information about your organization or facility.

– Increase Revenue with Key Business Marketing Integrations

WellnessLiving offers marketing integrations with MailChimp and ConstantContact with the Standard, Professional, and Enterprise plans. Exercise.com offers a variety of marketing integrations, including MailChimp and ConstantContact, plus additional integrations, such as:

  • ConvertKit
  • Zapier
  • Google Analytics
  • Facebook Pixel

It helps to be able to learn and put a system in place to say ‘We have this issue with the shoulder or this elbow pain, this hip internal rotation issue’ and we’ve gone through it with 25 other guys. We’ve had good success with 24 of them so we have a game plan in place.

The flip side is if you get stuck in a rut and your systems don’t work and are not scalable you’re just like why isn’t this working. You can’t see outside the box at all. Systems help eliminate problems.

Barrett Stover

Founder, Revolution Sports Performance

– Custom-Branded Websites, Web, and Smartphone Apps

http://www.exercise.com/

The Achieve client app is available in the Apple store and the Google Play store. WellnessLiving Achieve has a 3.9/5.0 rating in the Apple store based on 33 ratings. The mobile app has a 4.8/5.0 rating in the Google Play store, based on 274 ratings. There are a few negative comments regarding re-entering sign-in information or credit card information each time you log in.

Branding, including logos and colors, is only available in the Professional and Enterprise plans, which cost $199 and $599 monthly, respectively. Subscribers can add mobile app customization features for an additional monthly fee, between $59 and $119 monthly.

There is also a mobile app for staff called Elevate. This mobile app includes the features needed to manage your fitness business from the app like calendars and scheduling, point-of-sale, client information, and payment details. The downside of this is having two apps and the time required to manage the features from the app.

For fitness businesses aiming for a consistent look among all platforms, Exercise.com makes it easy for you. We offer a customized and branded app and dashboard, not just colors and logos, but the customization needed for a consistent look. There are also features to add a website.

– Fully Customized to Your Brand

WellnessLiving only offers branded apps for the Standard, Professional, and Enterprise pricing plans or at an additional cost (between $59 and $119 monthly depending on features available). This branding gives businesses the ability to use a logo and color scheme that matches yours.

The White Label pricing plan offers the most customization but comes at an additional cost of $119 a month. With this plan, all WellnessLiving branding is removed from the app, businesses have their own Apple developer’s account, and users can download the app from the company’s Apple account. This comes with the Enterprise plan.

Exercise.com offers brand compilation options, so your website, dashboard, and mobile apps all have consistency with logos, colors, and language. Your clients will easily recognize your logos, colors, and layout across any platform they may use to access your schedules, workouts, profiles, exercise library, or nutrition information. There is no hierarchy when it comes to plans. Our plan, from the get-go, allows you to fully customize your apps and website.

– Automation from Your Own Custom Apps

WellnessLiving offers automated reminder emails with all pricing plans. The Standard, Professional, and Enterprise plans also include customized automated emails and automated text messages.

There are no options to automate the delivery of workout plans, nutrition plans, or assessments. You would have to use another software or send these directly from your email account to the client’s email account. You would not be able to use the mobile app for those features.

Exercise.com offers numerous automation options straight from your mobile apps. Personal trainers and fitness staff can set up automatic email and text messages with updates, reminders, or marketing information. You can also set up notifications within the mobile app.

Fitness professionals will also find other options to set up automatic delivery useful, such as workout plans, nutrition plans, and performance/fitness assessment data. You can create workout or nutrition plans for clients ahead of time and have them set up to automatically deliver to their mobile app on a regular schedule.

Have a client that travels for work or a busy stay-at-home mom that both want to receive workout and nutrition plans weekly? Exercise.com makes it easy to set these up and have them delivered, even when you are training other clients or taking time away from your laptop.

– Custom-Designed Website

WellnessLiving does not offer a custom-designed website with any of their pricing plans. The only similar option is that they feature businesses on the WellnessLiving directory with a basic business page. Photo and video options are limited for the two lower-priced plans and the main focus of this page is basic contact information.

In comparison, Exercise.com will build a customized webpage for your business. Exercise.com is a Google-certified partner and includes custom graphic work, which can help convert visitors into sales leads or clients. You also have unlimited theme changes, consistency with your website, dashboard, and mobile apps, and your website is SEO optimized.

A well-designed and engaging website is critical for the success of your business. Exercise.com can make that happen with less stress and time for you.

– Security Features

WellnessLiving offers SSL Secure features, which is encryption to keep your data safe.

Exercise.com also offers SSL Secure, plus Privacy Shield Framework, which is a way to transfer data between the US and EU (European Union) that complies with all laws, and Google Cloud, which provides infrastructure and security features.

– Integrations and Add-ons

WellnessLiving has integrations with Google, so clients can book classes through Google My Business and leave reviews on Google My Business page.

Exercise.com has several integrations with the mobile app. YouTube for videos, MyFitnessPal for nutrition information, Vimeo for videos, and more, are available as add-ons and integrations.

Grow and manage your fitness business better with Exercise.com

– Workout Creation and Delivery

http://www.exercise.com/


WellnessLiving has no workout creation and delivery features. They do not have a workout plan creator, an exercise library, nutrition tracking features, or workout delivery options. Fitness professionals would need to use separate software, email, or use paper workout plans to share workout plans with their clients.

Exercise.com has a multitude of workout creation and delivery features. The possibilities for workout creation and delivery are almost endless. You can build workouts for in-person or virtual clients, provide nutrition plans, use or customize the exercise library, and automate the -delivery of information or files for your clients to use anywhere, anytime.

– Deliver Workouts for Any Scenario

Here’s where the possibilities are endless to help you meet the needs of any type of client. You can develop and deliver workouts for different clients to help them meet their fitness goals.

Have a workout plan template you like? Copy and edit for use with multiple clients and easily send it out via the mobile app. Here are some of the features you can expect with Exercise.com.

  • Workout Planning-Personal Training
  • Nutrition Planning and Tracking
  • Goal Setting
  • Traveling Athletes
  • In-Person Clients
  • Trainer Logging
  • Online Clients
  • Hybrid Clients (in-person/online)
  • Busy Professionals

– Customized Workout Design and Library

Wellness Living does not offer workout design features or an exercise library. For personal trainers or fitness professionals to have access to these important features, they would need additional software to create and deliver workouts to clients.

Exercise.com has an extensive exercise library, plus numerous workout creation and workout delivery options. You can provide customized workouts for clients who have never even set foot in your fitness facility. With so many features to build workouts for use near and far, you can help clients meet all of their fitness goals.

Some of the workout creation and delivery options include:

  • Workout plan creation
  • Smart or on-demand delivery
  • Custom exercise library, including videos, pictures, descriptions, or other files
  • Easily embed videos
  • Your descriptions, workouts, etc.

– Automated Delivery PDFs, Nutrition Plans, and More to Your Clients

WellnessLiving does not have any features to deliver files, such as pdf documents or nutrition plans to clients. If a personal trainer or fitness professional wanted to deliver any documents or plans to clients, they would need to do so via email. This is extra time and effort that could be better used elsewhere.

In comparison, Exercise.com offers numerous options to deliver nutrition plans, workout files, or other information straight to clients without an extra step in the process. There are also features to set up automated delivery.

For example, you could send out a nutrition plan for your client every Friday so they have time over the weekend to do their shopping and meal prep. You don’t have to worry about forgetting to send it or be at your computer to do so. You can set it up to be automated.cv

E-Commerce/Point of Sale

http://www.exercise.com/

WellnessLiving has basic e-commerce features such as selling memberships, passes, class packages, products, and gift cards. You can build an e-commerce store and sell products or services within the store.

E-commerce and point-of-sale features are not available for the Starter Plan but are available for the other three pricing plans with WellnessLiving.

Exercise.com offers a variety of e-commerce features, including selling single workout plans, monthly workout plans, memberships, class packages, single classes, or custom programs. You can sell customized plans, templates, or workouts of the day to anyone, near and far.

Let’s say you have developed a tennis strengthening, conditioning, and flexibility program that has been successful with some of your local clients. You can make that program available to purchase for clients anywhere in the world and can be used anytime they are available.

– Sell Pre-Built, Single Workout Plans (Mike Boyle)

http://www.exercise.com/


Mike Boyle offers many workout plans online through his website. His offerings include sport-specific programs, like football, baseball, or hockey, or general programs like adult fitness. The programs include videos, instructions, and coaching instructions, which are also included on the mobile app for clients to use anywhere they have their phone.

– Delivers Automated Custom Programming (Dean Somerset, AMPD)

http://www.exercise.com/

AMPD Performance offers monthly programming, like their personalized golf training that is used by many pro golfers. Dean Somerset also offers individualized programming for online or face-to-face clients. They are automated and include detailed instructions, videos, and helpful tips to help exercise enthusiasts maximize their fitness programs.

– Delivers Automated Monthly Programming (PJF Performance)

For example, PJF Performance offers a basic body-weight monthly program for beginners or a monthly vertical jump program for advanced athletes. Both need access to a weight room, resistance bands, and a pool (optional, not required), but can be done from any location and at any time.

– Deliver Annual Programming (Barbell Physio)

The Barbell Physio sells a monthly or yearly membership which includes a ten-minute program that can be done in combination with your current workout program. The membership also includes access to videos and their mobile app. They also offer monthly programs that focus on specific movements, like overhead mobility, or ankle mobility.

– Deliver Workout of the Day Memberships (Madeline Moves)

http://www.exercise.com/

A monthly or yearly membership to Madeline Moves gives access to five new workouts a week, one for each weekday. Those are delivered through the mobile app and only basic equipment is needed for the workouts, so they can be completed at home or a gym when it’s convenient for exercisers.

– Runs Workout Challenges (Madeline Moves)

Madeline Moves also offers workout challenges through her website and mobile app. Her last challenge was 30 days, participants did the same workout schedule, similar nutrition plans, and built community through a Facebook page.

Workout challenges are a great way to build loyalty, motivate clients, create a new source of revenue, and drive new clients to your membership or workout e-commerce options.

– Performance Assessments

http://www.exercise.com/


WellnessLiving does not have options for performance or fitness assessments. You would need additional software or the old method of using pen and paper assessments to complete and track those assessments. To share assessment results with clients, you would need to purchase additional software to do that, share in person, or make copies for them to use.

Exercise.com has a variety of performance assessment features to help with completing assessments, recording assessment results, sharing those results with clients, and automating the delivery of workouts based on the assessment results.

– The Value of Assessments

Assessments are a great tool to gather baseline information about a client, which can then be used to create a customized workout plan for them. There are many performance and fitness assessments and the ones chosen can be based on the client’s goals and abilities.

Performance assessments also help cultivate a relationship between trainer and client and enhance client loyalty. Personal trainers and fitness professionals can also share assessment data with clients to help increase motivation and track improvement over time.

– Complete Assessments for Clients

There are many performance and fitness assessments in the fitness arena for use with clients. Some focus on strength, some on endurance, and some on sports-specific skills. Choosing the right assessment is important and depends on the overall fitness goals of your client.

Exercise.com offers options for performing assessments and recording assessment results easily and sharing them effortlessly with clients. This baseline information can help inform a proper workout plan for your clients and help them stay on track to meet their individual fitness goals.

– Automate Client Engagement with Assessments

From a baseline assessment, personal trainers can create a customized workout program tailored to their clients, which can be automated. The great thing is that you can set up automatic delivery of the assessment data to re-assess clients, keep them engaged, and keep them motivated to reach their fitness goals.

Wellness Living Pricing

Pricing for WellnessLiving ranges from $39 to $599 monthly. The Starter plan is $39 a month and includes basic, but limited features. There is minimal marketing integration, no branding or customization options, no point-of-service or credit card processing, basic reporting, and very limited customer service options.

The Standard plan is $99 monthly and includes more features, but the most popular plan is the Professional plan at $199 monthly. Subscribers can change their plan at any time. The table below has detailed pricing information for WellnessLiving.

One additional option for new subscribers is $299 for quick-setup by WellnessLiving to get the software up and running quickly. WellnessLiving offers a free demo, but you must provide your contact information to schedule the demo.

Additional Competitors

The biggest competitors of Wellness Living include:

Many of these competitors have similar features that WellnessLiving offers, like e-commerce, payment processing, client management, and mobile apps. However, some competitors also include features that WellnessLiving is missing, like workout creation and delivery, nutrition assistance, and performance assessments.

The Bottom Line: Pros and Cons

WellnessLiving has many useful features but is missing two major features that are included with Exercise.com. Those two important and functional features are workout creation and delivery options and performance assessment options. When we say Exercise.com is an all-in-one software option with many practical and convenient features for personal trainers and fitness professionals, we mean it.

– WellnessLiving Cons

WellnessLiving has some features that fitness businesses and personal trainers would find useful, like client management, scheduling/calendars, class booking, payment processing, mobile apps, and e-commerce.

However, WellnessLiving is missing some important useful features, like workout creation and delivery, an exercise library, performance assessments, and mobile app customization. Personal trainers and fitness professionals would need additional software to use these features. The other option would be to spend extra time sending emails with documents attached, copying documents, or giving hard copies to clients, which could get misplaced or lost.

– Exercise.com Pros

Exercise.com truly is an all-in-one software because personal trainers and fitness professionals have access to everything they would need to manage their business, train clients, and grow their client base with one option. Exercise.com makes it easy to manage your time effectively so you spend less time on a laptop or at your desk and more time interacting with your clients.

You can build your client base locally, nationally, or even internationally with the e-commerce and workout creation/delivery features. You can enhance client loyalty with performance assessments, mobile apps, workout creation/delivery, and e-commerce features. Exercise.com makes your life and your client’s lives happier and healthier.

This comparison has described the all-in-one software features of Exercise.com. Which features would be most helpful to you? Ready to schedule a demo to get a visual picture of all the features of Exercise.com?



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Schedulicity vs. Exercise.com’s All-in-One Fitness Business Software


Manage and Grow Your Fitness Business Better with Exercise.com. Learn more below.

Choose Exercise.com’s All-in-One Fitness Business Management Software. Review our head-to-head Schedulicity software comparison and see for yourself. Get a custom web and smartphone app designed for your brand with additional customization available throughout your custom-built software. Grow your business, turn leads into clients, and increase revenue.

This review is going to cover the differences in features listed on the table above to find out how the Schedulicity booking app stacks up to Exercise.com’s All-In-One Fitness Business Management Software.

You’ll get to know some of Schedulicity’s additional competitors, pricing, and other information that will help you in your decision-making process. You’ll find out what Schedulicity does well, and how it compares to the Exercise.com’s features for essential fitness business needs like health assessments, workout delivery to clients, and automated marketing and business management features.

By the end of this article, you’ll know whether or not Schedulicity is the right solution for your business, or if Exercise.com does indeed offer you the best solutions possible, especially when it comes to creating revenue.

If the table has already sold you, request a demo of Exercise.com’s All-In-One Fitness Business Management Software today.

Fitness Pros Who Trust Exercise.com

One of the best behind the scenes assets about a custom Exercise.com app is the Exercise.com team’s commitment over the last decade to working with the top fitness professionals when it comes to app development.

The team at Exercise.com is a team of professionals in the fitness industry ranging in fields from therapy, wellness, and nutrition, to strength, conditioning, and performance. This diverse background in health and wellness while working with industry leaders helps keep the Exercise.com applications up-to-date on industry trends and more.

Schedulicity Company Overview

schedulicity logo

In the arena of booking and scheduling, Schedulicty definitely makes a case for being one of the best products. If you’re a fitness professional or in the health and wellness industry, however, read on to find out where Schedulicty came up short in meeting the needs of fitness business management and how Exercise.com compares.

Schedulicity vs Exercise.com

Schedulicity plans do come with some neat features like up to 10 free bookings per month, appointment and class calendars, unlimited class management, client management(not unlimited), reminder emails, and some basic marketing tools. They do have an iOS and Android app for your business as well.

You can add some pictures or logos to your website and app and add in some color customization but it won’t be custom-tailored directly to your brand. Everything with Schedulicity stays with Schedulicity, meaning that your clients will have to log into the client Schedulicity app to find your business in the marketplace; the app will not be custom-branded for your business, even though you can change logos and colors.

With Exercise.com, our clients won’t be searching for a fitness software brand to find your app. It’s your brand, your app from A to Z. The vision of the creators and developers of the Exercise.com software is:

“…to build an all-in-one fitness business management software that inspires fitness professionals to think big when it comes to growing their businesses, and exercise enthusiasts to pursue their fitness goals by logging one workout at a time.”

– Fitness Business Management (FBM)

http://www.exercise.com/

Scheduling Client Management Business Marketing/Reports Payments
Online appointment scheduling Client check-ins Email marketing Payment processing via Square
Class scheduling Client management Automatic notifications Auto billing
Personal client scheduling pages Multi-service booking SMS appointment reminders
Workshop scheduling Class & appointment calendars On-demand business reports
Appointment dashboard SMS appointment reminders
Client segmentation Fill My Book promotions for empty appointments
Attendance tracking Facebook integration
Client enrollment Email templates
Class & instructor reporting

Sometimes the features that a software system provides don’t always function the way the user expects them to. The difference in Schedulicity’s features and those of Exercise.com is that Exercise.com is custom-built for each and every fitness business owner individually, to make sure the shoe fits.

A Schedulicity user had this to say about its business management functions: “A bit clunky when it comes to making appointments show up on a google calendar. Sometimes the app doesn’t work as it should. I wish the app would make it easier for the business to manage their side of things, but the app is clearly designed for the customer, and the business owner needs to use the web interface for managing their side of things.”

Reviews of Exercise.com, however, are much more positive:

– Calendars and Booking

Common features between the Schedulicity app and a custom Exercise.com app are that both allow for purchases for services or products to be made in the system. You are also able to manage your schedules and availability from anywhere with both software applications.

Both systems also allow for recurring appointments to input into the calendar, and with Schedulicity being a schedule-making system, simple things like checking out for clients in-person and viewing client details like misses are available, and the same goes for Exercise.com.

The below screenshot features a screenshot from Exercise.com software user AMPD Performance, who had this to say about their custom-branded app:

“We have athletes that can only see us every so often because they travel for tournaments or business. With that said, our custom online training platform has helped us provide better coaching solutions when our athletes are not with us. Now, we can continue to make progress when the athlete is on the road, and we can track their workouts. ”

With tabs allowing business owners to check on clients, groups, calendar and scheduling, plans, and other vital points of contact with customers, you’ll receive more than just booking capabilities, you’ll actually be able to reach your clients easier, with workout tracking and other options which we will cover later.

Although Schedulicity features functions that allow for your business to pop up on a marketplace listing, you’ll get the same function from a custom-branded Exercise.com app. Users will have to find businesses via the Schedulicity marketplace, while businesses with Exercise.com enjoy their clients being able to search for their business, and NOT have to search for Exercise.com first.

Clients with Exercise.com can purchase products like workouts or programs without you having to lift a finger, but you’ll always be involved in some way with Schedulicity’s system. Both systems also feature automated reminder emails as a part of basic system functions.

Waitlist, no-show, and autofill options are all available with both software applications, while documents like waivers and client alerts also come with basic systems. Whereas with Schedulicity you will NOT have unlimited client management(pay by tier, which means you’ll end up paying based on how many clients you have), you will get everything, regardless of how many clients you have, with Exercise.com:

  • Clients
  • Classes
  • Revenue streams like workouts and workout delivery, programs, and workout challenges

Exercise.com’s automation features make all of the above, which are the basis of revenue for gyms, not only possible and accessible but easy to enable and use.

– Accepting Payments Securely and Easily

Schedulicity and Exercise.com both have Stripe and Square integrations available, but business owners must also be aware of high transaction fees. As entrepreneurs, third party compliance, credit card transaction fees, and monthly limits on the number of transactions will cap out or be costly on systems like Schedulicity if you have high traffic with clients.

You’ll have to go in and set reoccurring appointments with Schedulicity, while customers working with Exercise.com software using businesses get to manage their profiles on their own. Another key factor that Schedulicity misses is payments, as you’ll have to finish processing payments from your office.

On Schedulicity’s payment and automation system:

“I wish my clients could go to their Schedulicity account and pay from there to my office.”

“The only thing I don’t like is that a client can’t go in and make reoccurring appointments.”

Exercise.com features secure third party processing options that are built for high-security protection of customer data, at a constant price, allowing you to take payments online AND in person. Using our software, you’ll also not have to pay Apple’s 30% Transaction Fee within the iPhone App.

exercise.com integrations

As a business owner, you have to cover every area to make sure you’re not bleeding funds. Will Schedulicity help create passive revenue streams at no extra cost?

– Increase Business Efficiency and Easy Report Access

What IS business efficiency?  The efficiency of business operations ensures maximum profitability and also saves extremely valuable time.

Schedulicity has no real way of creating revenue streams. Although it does include the option for users to sell workshops, classes, and products all from a marketplace, your business will be capped to those people who can only come visit your facility.

Business efficiency removes the feeling of not having enough time in the day or helping hands waiting and ready.  Fitness business management with Exercise.com ensures you can spend your extra energy on creating workout plans that stick, which helps your clients progress better!

Check out this free revenue increasing webinar to find out how to:

  1. Sell workout plans to generate thousands in online revenue
  2. Offer recurring workout memberships to earn 6-figures
  3. Deliver custom workouts to make more money with less time

If you want to build a sustainable business, you’ve got to have a product that people want. For many fitness businesses that’s workout plans.

You can create a scalable service that will provide you with passive income. Your custom-branded app will put your workout plan revenue on autopilot.

You can sell workout plans to in-person clients. For example, Ashton Roberts of AR Performance Training says:

“All my clients are required to use my online training. When training with me personally face-to-face, they have my app. They train with me—let’s say two days—and then they have the app for one. So they’re constantly working out on their own or required to utilize the app logging so that I can now check on them.”

– Increase Revenue with Key Business Marketing Integrations

Exercise.com also provides users with the ability to integrate with marketing software in order to reach more clients and increase overall profits. Marketing integrations include:

  • MailChimp
  • ConstantContact
  • ConvertKit
  • Zapier
  • Google Analytics
  • Facebook Pixel

It helps to be able to learn and put a system in place to say ‘We have this issue with the shoulder or this elbow pain, this hip internal rotation issue’ and we’ve gone through it with 25 other guys. We’ve had good success with 24 of them so we have a game plan in place.

The flip side is if you get stuck in a rut and your systems don’t work and are not scalable you’re just like why isn’t this working. You can’t see outside the box at all. Systems help eliminate problems.

Barrett Stover

Founder, Revolution Sports Performance

– Custom-Branded Web & Smartphone Apps

http://www.exercise.com/

As mentioned, Schedulicity does not provide its users with full customization. Exercise.com, however, does.

– Fully Customized to Your Brand

Customization is where Exercise.com prides itself with its software, and even though Schedulicity is a well-rounded scheduling application, you’ll only be able to upload logos, pictures and change the color tone of the app.

You will NOT get access to the following features with Schedulicity:

      • Customized Web and Smartphone Apps
      • When customers are in the app store, does it show their business as the developer?
      • Custom Website – not just a skin cover for the developer’s app
      • Custom Development Work – your direct support team works to make sure you have all the features and functions you need to succeed
      • Custom Performance Health Assessment Software to Collect Smart Data – customizing assessments leads to better answers, which means better progress and results from your clients
      • Custom Exercise Library – round out your client’s interaction with custom made exercises from your workouts.  Be able to show and explain workouts without being face-to-face with your clients!

These features come with every Exercise.com custom branded app, designed to fit the needs of every fitness industry professional.  With several apps in the TOP 15 in the Android and iOS stores, you’ll know that you’re getting a quality product that delivers with and Exercise.com app.

– Automation from Your Own Custom Apps

When it comes to automation, it’s hard to claim a complete victory over the Exercise.com system, and although Schedulicity’s basic functions do allow for some automatic features to be input like email and SMS reminders to clients, most of the work will still have to be completed by you, the administrator.

With Exercise.com the automation is almost endless, which means that once you insert the automation, the system basically grows with you in functionality.

http://www.exercise.com/

From basic automatic emails and text message reminders to automated workout program delivery, automated resource delivery, and automatic assessment delivery, Exercise.com gives your business room to grow, while you get to add extra time to your hands. Here is a list of the automated services that the Exercise.com software platform provides:

  • Automatic Emails and Texts/Other Automatic Features
  • Highlight Exercise.com
  • Automate Workout Delivery
  • Automate Resource Delivery
  • Automate Assessment Delivery
  • Automate Reminders/Alerts via app, text, and email

– Custom-Designed Website

In addition to your custom apps, with Exercise.com you will also have a fully customized website; another feature that Schedulicity does not offer. 

With your fully customized Exercise.com website, you will receive:

  • Responsive
  • SEO optimized
  • Unlimited theme changes
  • Built to convert visitors to leads
  • Custom graphic work
  • Google Certified Partner

– Security Features

In terms of privacy and compliance, some information is private with Schedulicity, and other information is unencrypted:

“Please note that the following information is unencrypted in Schedulicity: Reservation confirmation and reminder text messages and emails that include the client’s name and/or scheduled service. Reservation notification emails and text messages that are delivered to service providers and include the client’s name and scheduled service.”

Schedulicity doesn’t offer the requisite BAA which is the main facilitation tool in allowing a business to maintain HIPAA compliance. For any HIPAA compliant entity, this factor is non-negotiable.

With Exercise.com not only will you get secure operating features with Google Cloud integrations, but you’ll get a privacy shield framework that ensures SSL Security.  Client data will remain safe, secure and encrypted with our in-house third party processing system, meaning you won’t have to process through another app other than Exercise.com.

Exercise.com’s security features include:

  • SSL Secure
  • Privacy Shield Framework
  • Google Cloud

– Integrations and Add-ons

Schedulicity does integrate with some titans of the software industry like:

  • Stripe
  • Square Point of Sale
  • Microsoft Outlook
  • Google Calendar

Exercise.com’s software comes with the same range of app integrations AND more:

  • Stripe
  • Square
  • Youtube
  • Vimeo
  • MailChimp
  • ConvertKit
  • Refersion
  • Intercom

This shortlist of Exercise.com integrations is just that, a short list, as Exercise.com has an unlimited number of integrations because the app is custom built with Zapier to suit your business.  If there’s an app that you need to integrate, Exercise.com has the capability to make the addition possible.

Grow and manage your fitness business better with Exercise.com

– Workout Creation and Delivery

http://www.exercise.com/

To be fair, Schedulicity does allow for packages to be sold through their marketplace, however, that function doesn’t allow for complete creation, automation, and workout delivery to clients like the Exercise.com software does.

With Exercise.com, you’ll never have to guess, calculate, or analyze data from a spreadsheet, because workout progress data is stored automatically with activity, performance records, workout snapshots, summaries, and leaderboards.

Clients will be able to purchase workout memberships automatically which means more time for your business, more revenue in your pockets, and less time spent explaining workouts.

– Deliver Workouts for Any Scenario

With every workout personalized and set to progress with each client, your business will grow right along with you and all of your clients to ensure there’s less legwork for you in running your business.  From workout planning to personal training, nutritional assistance, in-person and traveling clients/athletes, training workout logging and progression check-in, Exercise.com’s custom software will deliver workouts for any scenario:

  • Workout Planning-Personal Training
  • Nutrition Assistance
  • Goal Setting
  • Traveling Athletes
  • In-Person Clients
  • Trainer Logging
  • Online Clients
  • Hybrid Clients (in-person/online)
  • Busy Professionals

–Customized Workout Design and Library

You’ll be able to embed your videos onto your platform with descriptions and customized exercises, increasing the individuality of your fitness brand, making your niche that much more sophisticated in the industry, which sets your business apart from the rest.

Workout customization options include:

  • Workout Plan Creator
  • Intervals
  • Alternate
  • Block
  • Smart Delivery
  • Custom Exercise Library
  • Easily Embed Your Videos into Your Platform
  • Your Descriptions, Workouts, etc

– Automated Delivery PDFs, Nutrition Plans, and More to Your Clients

Imagine a business where you could easily show your clients or members their workout progress over one week, three months, or one year, which equals insane retention rates because clients who can see their progress are clients that stick. Exercise.com’s Workout Software sends workout summaries after your clients log a workout or measurements like weight loss and more.

Within each client’s personal profile they can easily see their activity, records, and workout totals. Exercise.com’s automated delivery also provides workout snapshots so you can view workout data for any time frame empowering you to deliver the right workout plans based on each client’s history. 

Exercise.com makes it easy for you to help your clients track, meet, and see their progression, leading to higher retention and revenue.

– E-Commerce/Point of Sale

http://www.exercise.com/

Clients with Exercise.com can purchase products like workouts or programs without you having to lift a finger, but you’ll always have to be involved in some way with Schedulicity’s system.

What does this mean for e-commerce?

You can use your app to sell workouts online to clients who may never meet face-to-face. However, online training can also be a great upsell for gyms with clients who are churning because your custom-branded app empowers you to train anyone, for any scenario, anywhere in the world.

Here are some other ways that Exercise.com (and not Schedulicity) allows you to increase revenue:

– Sell Pre-Built, Single Workout Plans (Mike Boyle)

http://www.exercise.com/

– Delivers Automated Custom Programming (Dean Sommerset, AMPD)

http://www.exercise.com/

– Deliver Workout of the Day Memberships (Madeline Moves)

http://www.exercise.com/

With Schedulicity, you will be able to send emails with announcement specials and birthday messages using a custom-designed template.  Their automated marketing system add-on – which you will pay extra for – will give you reports on key metrics, open rates, click-through rates for online clients in your marketplace.

Exercise.com will do the same and more at no extra cost, ever.  You’re already paying for software, so that software should be bringing revenue into your business without taking more money out of your pockets.

 

– Performance Assessments

http://www.exercise.com/

Another function that Schedulicity does not offer is the custom performance health assessments, which are the cornerstone of setting up custom-designed workouts which will be set to grow with your clients and your Exercise.com software.

What about assessments which gather vital data on potential clients while engaging long-time gym-goers?  Let’s see what Schedulicity and Exercise.com each can offer your fitness business.

– The Value of Assessments

With performance assessments, you can show your clients where they have improved from previous assessment data.

AMPD Performance, for example, uses a custom Exercise.com assessment to onboard their clients which also helps them to see where their clients and athletes are at physically and what specific areas they need to target for improvement. They are also able to assign future assessments to engage and gauge client and athlete progress and make smart adjustments to the programming based on smart data.

Schedulicity doesn’t offer this capability, which is actually extremely crucial to most personal training businesses, as the assessment allows you to gather the most important information you’ll have on your clients.

– Complete Assessments for Clients

From onboarding potential leads and new clients to re-engagement of older clients and smart data which auto-fills your custom workouts, you’ll gain not only retention but a reputation for professionalism that gets results with the Exercise.com software application. Here is how to utilize the power of performance assessments:

  • First, take potential clients through a baseline assessment to show how you can help them achieve their goals.
  • Second, people often have short memories, so a client assessment in tandem with our powerful smart performance tracking empowers you to show clients where they have improved.
  • Third, Exercise.com’s Performance Health Software allows you to deliver recurring assessments to re-engage clients and also provides progress photos and measurements like weight throughout their journey. 

Schedulicity Pricing

You’ll also end up paying another additional $5-$10 in fees per month depending on the provider(s) you choose for payment processing. This does not include the Stripe fee or the use of Square for payment processing.

With Schedulicity’s free account: 20 appointments per month and unlimited classes and workshops. Additional add-ons to their system look like the following:

  • 1 Provider: $20/month
  • 2-5 Providers: $30/month
  • 6-10 Providers: $40/month
  • 11+ Providers: $50/month

Premium Add-ons (starting at $5): Payment, Client Text Reminders, Package Management, AutoBilling, MultiLocation Management, Automated Email Marketing are all a part of Schedulicity’s business solutions.  You’ll have to add on each app that you deem necessary for your business by using Schedulicity.

Additional Competitors

For scheduling, Exercise.com still more than compares to the booking and appointment titan Schedulicity.  Here’s a look at some other similar scheduling management applications and their top features:

Now that we’ve had a look at the comprehensive features from client management, scheduling, customizations, workout delivery capabilities, and more, it’s essential we take a final overview look to make sure you have the best information to make the best decision for your fitness business.

The Bottom Line: Pros and Cons

While Schedulicity is a solid scheduling system, it does not provide the features required to manage a fitness business. Exerccise.com, however, provides the features of Schedulicity plus the features needed to run your business.

– Schedulicity Cons

Let’s have a look at some reviews from Schedulicity users:

The number of bugs that are introduced and the absolute waste of time spent on non-sensical aesthetic icons.

I loved Schedulicity at its inception, now I see very little benefit to using it….unless you call mindless hours clicking on appointments to determine whether or not a session has been paid for each and every session for each and every client.

-Nadia D.

Another review commented on the customization and marketing aspects of Schedulicity’s software:

That I can’t use my own graphics in the emails. The templates are nice, but very limited. I would like to also have a way to see who’s opened the marketing emails the way other programs do.”

-Alyse N.

Online booking and customized brand comment:

What I do not like about the software is that some of my clients had issues with booking online in the past which made me want to switch softwares to something a bit more reliable. Additionally, I think that overall the excitement of the website when booking is just not there. I want clients to feel excited when they book their appointment and the website doesn’t really attract that excitement.”

-Stephanie G.

Schedulicity does what you’d expect it to do: schedule. If you have additional packages or offerings, you can put those in your marketplace as well for some possible additional revenue.

If you’re the owner of a health and fitness-based business, however, you’ll want more than just your typical scheduling app, for which you could just use Google Calendar and Cash App for clients.  If you want to drive business revenue, increase client retention, have access to an exercise marketplace where you can sell individual plans, run group challenges, and get the best data for your business like performance health assessments and business reporting to find opportunities for improvement, you most likely won’t find those opportunities with Schedulicity.

– Exercise.com Pros

Exercise.com’s custom-branded web, Android and iOS software systems are designed to help your business grow while growing with you.  With customization extending all the way down to the text content of your web and app, Exercise.com is built to promote your brand, your way.

In the effort to compile a comprehensive list of features to provide a guide for seekers of a software solution for running a fitness-based enterprise, we want to make sure we are providing everything possible for making a great business decision.

Did we miss anything?  What section provided key information?  Which area was most helpful in covering these software applications?

Find out what sets Exercise.com apart from other fitness and health management software by signing up for a free software demo today!



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Interview: Scott Schutte, Columbia Strength & Conditoning [Tips + Fundamentals]


Get the Basics…

  • Embracing the culture and energy of a college town community
  • Exercising as a means to happiness and self-awareness
  • Enhancing your lifestyle and experiences through formation of good habits

Breaking a bad habit can be a seemingly insurmountable task, can’t it? Though it doesn’t get nearly as much attention as its contrary counterpart, forming healthy habits can be just as difficult.

Today, we’re talking to Scott Schutte who started his own fitness business and focuses on coaching his clients to build life-changing habits to improve their health and happiness. This unique approach and emphasis has helped Scott and his business partner, Nate Kesterson, to run a thriving fitness business.

If you’re ready to grow and manage your business better, schedule a demo today.

Meet Scott Schutte, Entrepreneurial Strength Coach

scott-schutte

Schimri Yoyo: Alright, welcome back. This is Schimri Yoyo with exercise.com and we are continuing our series of interviews with fitness experts. Today, we are blessed to have Scott Schutte, who is the co-owner of Columbia Strength And Conditioning in Columbia, Missouri. Also, the owner of RedEfit, whose purpose is to redefine fitness and training up in these experts themselves.

So, thank you again for agreeing to join with us, Scott.

Scott Schutte: Yeah, thanks for having me. Excited to be on here.

Schimri Yoyo: Yeah, so let’s just jump into it. Let’s not waste any time, huh? How did you become passionate about health and fitness?

Scott Schutte: So, I would say the beginning’s a very similar background to a lot of people that get into this industry. It’s just a background in sports. You play sports in high school and I even went out in the college, and then there’s that, kind of, “What am I going to do afterward?”

I enjoy the athletic. I enjoy the team and there’s a lot of time in the weight room, and then figuring out that path after that. So I really started working at a YMCA training people.

That’s what I really learned that I can take this passion I have for improving yourselves, changing the body and really seeing that you can make a big impact on people’s lives. So really that passion for the weight room and sports, and then moving into really being able to make a big impact on people’s lives.

Schimri Yoyo: Okay. You mentioned playing sports growing up. What were some of your favorites or which ones did you excel at?

Scott Schutte: So I went to a very small high school. I graduated with 36 kids. We had two sports in our high school. We had baseball and basketball and I played them both.

Schimri Yoyo: Okay. What positions did you play?

Scott Schutte: So, really, in basketball, I was more of a forward. Then, when I got to college, I found out I was too small to be a forward. When I was in baseball, pitching was my main deal. But when you’re in a small school, you’re playing anything and everything. But pitching is what kind of took most of my time.

Schimri Yoyo: Alright, so now you’re in Columbia. Have you been to a Missouri Tigers tailgate at all?

Scott Schutte: I do. That’s the advantage of being a trainer and having clients, is you get some good hookups on some seats and some parking. It’s a big college town, so it definitely is fun to go to.

Schimri Yoyo: What’s been your favorite experience or one that you could share with us from your time at one of the Mizzou football games?

Scott Schutte: So, my drinking days I would say are behind me, and then there’s a lot of that going on in the tailgates. But it’s really just fun and going and seeing and feeling the energy. I’m not big into watching sports, really, anymore, but I love the experience of going to stadiums and really seeing that go on.

One of my best experiences was actually a basketball game, where it was like Mizzou versus KU, big rival. I mean just the energy off of a packed stadium and a good game, it’s exciting to be at.

Schimri Yoyo: Yeah, it’s awesome. You have that community all pulling for each other and pulling in one direction. Yeah, that’s a great buzz.

So, who are some of your mentors as you entered the fitness industry?

Scott Schutte: So, I’ve developed a really good network of mentors and some that I’ve tried to spend some time with each year. I’ll kind of run through the list. There’s Dusten Nelson, he’s out of Chicago, he’s a Chinese med doc. I mean, he’s really doing this East meets West kind of deal, taking that philosophy and really kind of applying it.

Ben House, who actually has a retreat place down in Costa Rica. I would consider him a very practical researcher and he’s got a great thing going on there. There’s Dr. Eric Serrano in Columbus, Ohio who is amazing at using the research and also, just his experience in working with people. I mean he’ll let me shadow on him seeing clients.

J. L. Holdsworth who’s out in Columbus, Ohio as well. He does some of the RPR stuff if you’re familiar with that. And like just me lifting with him. I learn a lot because he was one of the strongest guys in the world for a little bit. So just technique there.

On the business side, there’s this guy named Travis Jones over in Australia who’s one of the best, I would say, in the business of fitness. And even when I—one guy that I don’t know out of this list of my next guys is John Berardi. Just Precision Nutrition—on the direction I’m looking to go with RedEfit—and seeing what he did in the training space with nutrition is amazing.

Schimri Yoyo: Yeah, those are some great names and definitely ones that I recommend our audience follow up on—all those people.

Now, what do you do for fun when you’re not training and when you’re not running your businesses?

Scott Schutte: Yeah, this is something I push my clients a lot into because one of my first questions is like, what do you do for fun? I think it’s super important that people are doing that. Now granted, I love learning. I love the business side, so I consider that fun.

But I think there’s also good to do things outside of that so you can have that balance. Really, I go to jujitsu classes a couple of times a week. I like to go shooting guns. I go to yoga. I’ll do Acroyoga if you’re familiar with that. I’m big into like a handstand and gymnastic practice now.

You know, what I consider like really good, fun activities are, when you’re doing them, you’re not thinking about other things. And so, almost all those activities I listed off, when I’m doing, I am fully present and so that just gives me the break from the work or any kind of life stressors or anything like that. So I really push a lot of people to find stuff like that.

Schimri Yoyo: It seems like all the activities you mentioned seems to have an emphasis on mindfulness and like you said, being aware.

Scott Schutte: One hundred percent.

Schimri Yoyo: And let’s talk a little bit about your philosophy of your practice and your methodology as you train. What one word would best describe your philosophy of strength training?

Scott Schutte: If I had to pick one word, it would be consistency because I work with a lot of different types of people. I have an 80-year-old woman to a 25-year-old male in this. The strength training and the exercises that we choose and the intensity are going to be greatly different. But the biggest thing everyone needs is just consistent strength training.

Schimri Yoyo: So, Lean. Happy. Healthy. That’s sort of a mantra. I see it on all the t-shirts there for CSC. What does that mantra mean to you and how does that play out in your facility day-to-day?

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Health & Fitness as a Bridge to Happiness

Scott Schutte: I like to go Lean. Healthy. Happy. In that order. In the sense of—I look at it in two ways. One is it was almost my kind of path and becoming a trainer. When I was a young trainer, I thought my only goal was to get people lean. And then as I get a little bit more age and experience, I was like, “Okay, lean and healthy,” because we don’t want to forget about people being healthy in that pursuit of leanness.

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And now where I’m at today is happiness is key in there too. Because a lot of people come and they’re like, “I want to lose weight,” which is fine and we can set that as a goal, but ultimately people want to be happier. They want to feel better in their skin, they want to be able to do more things.

And so when I talk to my staff and we talk to people coming in here, our number one is: “Just increase the happiness.” And you could see a lot of people that do fitness activities. They’re actually doing things that decrease their happiness. They’re being so restrictive on the food that they can’t have any real social interactions with friends or family. They’re training so hard, but they don’t have times for these fun activities that we talked about earlier.

I love training. I love changing the nutrition so you can be healthier, but I like to look at all these different aspects, too, so that we can still have a happy life.

Schimri Yoyo: No, that makes sense. Because like you said, there’s only so much weight you can lose. You know there are diminishing returns, but you can always pursue that happiness and making yourself feel good. So the physical results to a certain point can’t just be the only means or else it’s not sustainable like you said.

Because you can only get so strong; you can only lose so much weight. But that pursuit of being healthy and happy, I think captures that, so that makes total sense.

What would you say is the relationship that you see between your strength and conditioning training, injury prevention and then also helping people rehab from injury?

Scott Schutte: Yeah, so it’s interesting with our name. We’re coming up on 10 years. I think it’s a horrible name just because like we mainly work with females. The majority of the females are looking for weight loss, or health, or even, you know, we’ve talked about happiness. Strength and conditioning, I think, people think more of like high school athletes.

That being said, with everything I do, when I talk about this physical aspect of training, I like to balance out strength, stamina, and flexibility. And a lot of what you talk about with this fluff of this kind of prevention of injuries, stuff like that. I think a lot of people need more flexibility work in their life.

That’s a very broad statement because I get some yogis that come in here—which I love yoga—and they need some strength training because they’re doing tons of flexibility stuff. But a lot of people that I see that come in here, already like the gym, are already doing some weight stuff, and they need some more flexibility.

This is something I actually got from Ian King. He’s out of Australia. I just loved how he put it. An adult should have a one to one ratio of strength training to flexibility. And I was big into flexibility before that. I just didn’t have a good way to phrase that because me telling you to stretch more, I mean that could be another 10 seconds. At the end of your workout. Does that really do much good?

Versus if I tell people, “Hey, if you strength-train for two hours a week, you need to stretch or do something equivalent to that for another two hours because we’re not trying to get you the biggest and strongest and best athlete anymore. We’re trying to make you a very well rounded, highly functioning individual.”

Schimri Yoyo: So that sort of leads to my next question, too. In regards to strength, speed, mobility or flexibility as you mentioned, how are they all related as far as the order in which you emphasize it with your clients and training?

Scott Schutte: So actually, with the RedEfit model, we actually have a self-assessment of where you’re at, where you want to be at 12 weeks. And under the physical one, they will get one priority. And a lot of practice is based on where they are and what their goals are. So, I think those three are very important. But it’s like most of this in this industry, it needs to be individual.

Schimri Yoyo: Makes sense. And talk about your involvement or your past involvement with Pure Fit Meals. What are they exactly and how do they impact the culture of your gym?

Scott Schutte: So Pure Fit Meals was a meal delivery company that I owned for about five years. And it was really a great setup when it was going. I found a kitchen here in town did catering and they had a restaurant and they prepared all my food. I had a great chef that I work with. I’m like, “Okay, here are the calories and ingredients and macros I’m going to work with,” and she created an amazing menu.

And then, I already had a list of clients that this is something they needed. And then we had a going for that almost five years. And then the business that was cooking all the food, they decided to change up their business structure and they were opening up a bar. They’re changing the catering, they’re doing some analysis. So like we just don’t have the capacity right now to do that.

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And at that point, there were several other meal prep companies coming up. And that’s really the only reason I started it. It wasn’t—I didn’t really have a passion for food. I just had a need for clients to get meals instead. So, something else that I could find. And then I was also starting another company, the ready Fit, the gym was running. More business activities isn’t something I really needed. It was just a good time to kind of close it down.

But nutrition is hugely important as almost everyone would agree with. But it’s that, if you can find someone to do some of the craft for you, if you find a business to buy from, if the financial means are there, it really helps people out.

Healthy Habits = Healthy Lifestyle & Healthy Business

Schimri Yoyo: Okay. And now would you say that from now you’re more teaching habits when it comes to nutrition rather than the actual meal plan?

Scott Schutte: Yes. A part of this, the RedEfit model and the self-assessment we take, nutrition is definitely key in that. But sometimes we need to dig a little bit deeper. If people are super stressed, we might need to do some stress management stuff first, or do some relationship stuff for money, and do some mindset stuff. That, to me, is the more the foundation.

And then when it comes to nutrition, I think Precision Nutrition did an amazing job with this. We do more habit-based stuff. I’m never like, “You can’t eat this.” It’s more of like, “Hey, can we find a replacement? And if it’s something that you really enjoy, we’ll just have it every once in a while.”

I talk to clients in the sense that food and drink can enhance an experience. When I’m traveling to a different city, I love to enjoy the local food. When there’s an event going on, I love to have a few drinks with friends. I’m all for that and I’m pushing my clients to do that too. But today lunch is not an experience. Like the rest of the time, you need to have more dialogue that’s more just habit.

Schimri Yoyo: That makes sense. Like you said, attacking the roots that caused some of the nutrition issues rather than just some of the symptoms.

Now, how do you find the right mix of pushing your clients to their physical peak or their physical and mental peaks while they’re training with you without burning them out?

Scott Schutte: Yeah, I would say with my clientele, there’s very few I push to their physical peaks because I’m really more working for this well-rounded individual. And so, I’m doing a little bit of flexibility work during their stuff. I do, of course, push them, but you know, I don’t need the world-class athletes. And that’s not my clientele.

So I think as a young trainer I wanted to crush everybody in a sense of, like, I wanted to make sure that they have a great workout. And I still want them to have a great new workout but it’s more about the value of the workout. Some people that are super tight, even though they don’t want to, they might need more stretching than they do a hard workout.

Schimri Yoyo: Now, speaking of the businesses that you run, how do you budget your time between being that trainer and coach and then also being an entrepreneur?

Scott Schutte: Luckily, we’ve gotten to a size that I could get off the floor. My main time on the floor, it’s Tuesday, Wednesday, Thursday morning. So that gives me a lot of other time that I can work on the business. Really, that’s the key. If you want to be in this and you want to run a business, you can’t be on the floor for 40 hours.

And it’s really, it’s a weekly task in a sense of, like, it’s not easy. I mean, budgeting the time, it’s easy to have that sneak away. It’s easy to, kind of, just do busywork. For me, it’s more of prioritizing what are my big rocks? What do I need to take care of?

And I have a good team, too. That’s the other thing that’s super important. I had a business partner on the gym side. I have two partners on the RedEfit side and then I have a staff that really helps me with support in a sense of we have two assistant managers. We have trainers. It really… The team is where it’s at.

Schimri Yoyo: Seems that you’ve learned the skill of delegation.

Scott Schutte: Yeah. 100 percent.

Schimri Yoyo: Now, brag about yourself and your team a little bit at Columbia Strength And Conditioning. What makes you guys unique?

Scott Schutte: So I talked to my team a lot about this. I want to match the expertise and the experience. So a lot of trainers are, early on—and I was this way too—it’s like all about learning exercise, teaching program design, all these X’s and O’s of training. Which, first of all, is a foundation and needs to be there.

But it’s also kind of mashing it up with the client—their first day in—to each workup, to the follow-up, and really kind of taking that holistic approach with people. That’s why I love when the clients are doing this lifestyle because I’m not only looking at the hour that they’re in the gym, I’m also assessing the rest of the day. The other 23 hours that they’re not in the gym.

Schimri Yoyo: There are a couple more questions here before we end because I know that your time is precious and I appreciate that you’re taking your time out of your day to participate with us.

What do you know now that you wish you would’ve known about business when you first started own business?

Scott Schutte: This one’s a tough one for me because all of me is—the longterm goal for me is to get into the the the business consulting route and I like whenever anything goes wrong I’m like this is going to be a good experience. It’s going to make me a better coach when I make that endeavor. That being said, I think there’s more to be said, and this is the same with people on their fitness journey, I don’t think you ever get there.

I think with a business you’re like, “Oh, once I’ve had this many clients or I had this many employees or I hit this revenue, I’m there.” There’s always more. Same thing with people. Like, “Once I hit this PR (personal record),” or “Once I get through this body fat, or lose weight,” they’ll always want more, which is good.

It’s just more about enjoying the process, being happy with where you’re at even though you’re trying to work forward, and just understand, like, always going to want to continue to get more, which is fine.

Schimri Yoyo: Now, you guys offer lifestyle coaching services. What are some of the key features of that particular service?

Scott Schutte: So, what I like about that is we’ll set it up so we meet weekly. It’s only for 15 minutes. After we have your initial [consult]: Where you’re at, what your goals are, we just break it down. Each week, what is the one thing that you’re going to really focus on? And we have that assessment and it’s like, “Okay, this week nutrition is the goal. Looking at your past food, you’re really low on protein.”

So you’re going to add collagen to your coffee and breakfast, you’re going to have some protein, your post-workout shake, you’re going to add a little bit more meat for lunch. You’re going to focus that on for a week. You do that this week. Well, next week when we meet, we’ll focus on the next thing.

Like, “Oh, your water’s a little low. That’s going to be yours.” And so we build on it each week. Doing replacements, like we said before. It’s a lot of habit-based stuff, and also just building it on top of each other and just taking it step-by-step.

The other thing, too, is—and what we talked about earlier is like: “Okay, maybe it is more than stress management. Maybe my goal from you this week is to find one thing to have fun.”

Which is a completely different approach and most of these people are like, “Oh, I’m going to go to fitness, that means that I need to do more cardio and, you know, Keto. I need to fast.”

All people want to jump to the extremes and any of those things in the right context—they’re all tools—they could be appropriate. But [for most people], at first, [we take the approach]: “Let’s build a good foundation. Let’s take care of the big rocks, and then we can see where that takes us.”

Schimri Yoyo: In what ways are you using social media or technology to promote or leverage your services?

Scott Schutte: So, I have two part-time marketing women that help out. That’s the advantage of being in a college town. I have a lot of students going through different journalism programs that I can use on a consistent basis. But I’ve done that. I have done some Facebook ads in the past. But as of now, we’re mainly just focused on consistently putting content out. Like more showing the clients. I think that’s what people really want to see.

They don’t want to see pictures of me. They want to see the clients. They want to see themselves, who we’re working with. More information in that regards. Even how my personal social media, it’s more about just street education. Can I provide value? I think if you’re consistently providing value and people think that their values line up with yours, when they’re ready to make that leap into fitness, health, wellness, they will choose you 100 percent.

Schimri Yoyo: And lastly, Scott, what resources would you recommend to our audience? They could be books, podcasts, magazines and they don’t necessarily have to be straight fitness topics either.

Scott Schutte: Yeah. With this kind of recommendation, I usually keep it more broad and fundamental. Because there’s a ton of books I can recommend if we’re just talking marketing if we’re talking time management or something like that. But my number one is the Dale Carnegie, How To Win Friends & Influence People. That’s something that I think everybody can read and have a positive impact.

Now, my others are more philosophical like Man’s Search For Meaning by Viktor Frankl. Meditations by Marcus Aurelius. And then I really like a lot of Ryan Holiday’s work because it’s kind of modern-day to its philosophy and he does a lot of American history stuff in there too. His Daily Stoic is something I do almost on a daily, and I’ve done for the last few years. His two books, Ego Is The Enemy and Obstacle Is The Way, both just phenomenal books.

Schimri Yoyo: That’s good. Those are some great recommendations. So again, thank you for your time. We wish you and RedEfit and Columbia Strength And Conditioning all the best success and I definitely want to follow up with you in the future.

Scott Schutte: Awesome. I appreciate your time.

Schimri Yoyo: Thank you, Scott.

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Interview: Victoria Wickett, Bomb Fitness [Tips + Perspective]


Get the Basics…

  • Prioritizing safety and recovery in training
  • Modifying and customizing exercises for accessibility and injury prevention
  • Encouraging clients to have fun and be happy while exercising

Some people are born with an innate sense of their life’s passion and calling and they begin pursuing from the first moment they are able to do so. Others, however, discover their passion after experiencing the trial and error and hardships of life.

Today, we’re talking to Victoria Wickett who falls into the second category, having developed her passion for health and fitness later in life after initially despising the rigors of such a life. She describes how overcoming her own uncomfortable history in physical fitness gave her the determination to start her own fitness business in order to help others avoid enduring similar experiences.

Find out how her love for her clients, her attention to detail, and her resolve to make health and fitness safe and accessible for all have led to her running a popular and successful fitness practice.

BOMB Fitness has been recognized as NOW Magazine‘s Reader’s Choice Best of Toronto Award Winner in the category of “Best Gym/Fitness Club” in 2017 and 2018.

If you’re ready to grow and manage your business better, schedule a demo today.

Meet Victoria Wickett, Co-Owner of BOMB Fitness

victoria-wickett-bomb-fitness-toronto

Schimri Yoyo: Welcome back. This is Schimri Yoyo with Exercise.com, and we are continuing our interview series with fitness experts. And today we have the pleasure of interviewing Victoria Wickett, co-owner of BOMB Fitness in Toronto, Canada. Victoria, thank you for joining us.

Victoria Wickett: Thank you.

Schimri Yoyo: Alright. Well, let’s just jump into it, get to know you a little bit better. How did you develop a love for fitness and health?

Victoria Wickett: If I can be honest with you, I hated it for the first 25 years of my life. I didn’t start enjoying fitness until long after I was forced into it when I joined the military, and they made us start running at 5:00 in the morning. From there, I truly did hate it for a long time and the tests that we did and whatnot. It wasn’t until I started actually learning way more about fitness that I started to enjoy it a little bit more.

Schimri Yoyo: I appreciate your honesty. Did you play any sports growing up, and if so, which ones?

Victoria Wickett: Absolutely not. I have three sisters, and organized sports weren’t an option for us. I tried to play in school. Got kicked off the volleyball team and the baseball team both when I was super young and never thought of it again.

Schimri Yoyo: You said you didn’t develop a love for fitness until later on in life as an adult, so was that through your working with a personal trainer or a strength conditioning coach? How did that develop?

Victoria Wickett: Yeah. I wish it was. I feel like I would have learned a lot faster if I had had a coach. I learned what I didn’t love before I learned what I started to enjoy. I didn’t start hiring a coach until I started hurting myself. I love to run, and I now love moving weights around, but I’m really long, and I’ve gotten several shoulder and hamstring injuries.

Working with a coach keeps me on track in terms of I like what I’m working with right now. I work with an athletic therapist and a strength and conditioning coach, both not part of my facility at all, but they help keep me motivated and on track.

Schimri Yoyo: Okay. When you decided to run your own business and go into this as a profession, did you have any mentors that you sought counsel from?

Victoria Wickett: No. When I first got into the health and fitness industry, I worked as a corporate wellness consultant. Straight out of school, I went to school for fitness and health promotion, I went into the corporate environment, and I truly thought that I could do a better job than my boss, which didn’t end up being the case at all. But my husband and I met, we had a haphazard business plan and just went with the flow from there. So, yeah, no coaching.

Schimri Yoyo: Okay. Trial by error. That’s good. From the other end though.

Victoria Wickett: Yeah.

Schimri Yoyo: Alright. When you’re not training or running your business, what is it that you do for fun in your spare time?

Victoria Wickett: I’m a musician. That was my first love. I’m a trumpet player, and I play in a ten-piece party band called TRAINWRECK here in Toronto [editor: see video below]. It is more fun than any adult should be able to have.

Fitness That Is Fun & Safe

Schimri Yoyo: That is awesome. I’m definitely going to have to come out to see you play at some point.

Let’s talk about your practice a little bit. If you had to describe your training philosophy and methodology, what one word would best describe that?

Victoria Wickett: I would say either fun or safe, and both for the same reason. If people aren’t enjoying what they’re doing, and they’re not getting better at it, then they’re not going to keep it up.

Schimri Yoyo: That makes sense. Can you describe your approach to functional training and movement? I know you talked about being a runner and injury prevention, so can you just give us a little bit of your approach to functional training?

Victoria Wickett: Well, in my facility or on my own?

Schimri Yoyo: Yes. Either/or.

Victoria Wickett: Yeah, in my facility. What we do well at Bomb Fitness is our group classes, either large group or small. We try and keep the movements pretty functional with a lot of modifications up and down for any fitness level that’s there. So, we try and keep the movement patterns fairly strict throughout the session and really keep an eye on what people are doing well and trying to progress that.

six-movement-patterns-exercise

On the back end, we try and improve the things that they’re not doing super well one-on-one, and just try to really encourage them through any issues and injuries they have. We also have physiotherapy on-site, so we can get them assessed and working to get back to where they want to be.

Schimri Yoyo: Okay. Through your own experience as both an athlete and as a training coach, what do you see as the relationship between strength conditioning, injury prevention, and rehabilitation? How do they all work together?

Victoria Wickett: That’s a good question. If you’re not moving well, you’re not going to be enjoying your physical activity. If I’m feeling sore or injured, and I can’t run, then my mental health is going to go downhill. I’m not going to want to do anything. I’m going to be stuck on the couch, so I think really it is a whole package. It’s not just co-relating things. It has to be a whole package. You need to be able to move well so that you can enjoy movement.

Schimri Yoyo: How do you help your clients that you train to be proactive in their own recovery and rest?

Victoria Wickett: We talk about it all the time. In our classes, in our newsletters, in everything we try to give people as many tips as possible to keep themselves feeling healthy. How to recognize what an injury should feel like and not push through things that—

People wake up and feel crappy one day, and they can move perfectly well the next, so we want to just make sure that people are recognizing that your body is not going to work the same way every day and to know what that feels like so you can move better.

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Schimri Yoyo: In that movement, flexibility, obviously, is a big part of that movement. How do you guys teach flexibility or movement in conjunction with speed and strength training?

Victoria Wickett: Like I said, we are very much group exercise-oriented, so our boot camp classes tend to include all of those things whether it’s agility, drills, always there’s a flexibility component. Sometimes during, sometimes before, sometimes after the session so that you get it all through, again at the end.

Also, with our facility, we offer the yoga and Pilates as well and really encourage that as a complement to the strength training because, again, if you’re not moving well, if you’re not moving through a full range of motion, you’re not going to get stronger.

Schimri Yoyo: Okay. It seems like you guys have a very integrative model there.

Victoria Wickett: We try.

Schimri Yoyo: How, if at all, do you incorporate nutrition as part of your training? How do you have that discussion?

Victoria Wickett: We do it delicately because our clientele tends to be sort of your de-conditioned or newly reconditioned, mid-30s to 40s population. We introduce them to the fitness side as much as we can, and then in terms of nutrition, we do offer meal planning, especially with our Transformation Challenge that we offer five times a year.

We have a really hand-hold-y program where they’ll get a full meal plan, we’ll look at their food logs, and go over any adjustments that need to be made. We have another course called The Mash-Up that runs five times a year as well that is more teaching healthy habits.

Instead of, “This is the meal that you need to make,” it’s “This is how you can recognize a healthy alternative to what you want to be eating.”

Schimri Yoyo: Okay. So, you guys have the opportunity to provide both the habit side, but also the day-to-day meal plan if needed.

Victoria Wickett: Yeah. Exactly.

Schimri Yoyo: Alright. How do you measure progress or success for yourself and for your clients?

Victoria Wickett: Truly, happiness. We have very low turnover at our gyms. A lot of the big reason is that people are happy there and they’re comfortable. Something that we really look for in the way that we train is that people want to make this a part of their lives, so when we see them coming back over and over again, that’s a real measure of success for us as a business and for them as our clients. The more they’re participating, obviously, the healthier they’re going to be, the better choices they’re making throughout their day, and that’s really what we look at.

We have, again, like any gym, like any other training facility, we measure also. We do body stats for the people who want it. We do fitness assessments as well for the folks who want it, but I would say as our main measure of success is: “How compliant are you? Are you coming?”

Schimri Yoyo: That’s good. You may have touched upon this a little bit earlier in your answers about injury prevention, but I just wanted to see if you had any specific methods that you incorporate to help you to balance helping clients to reach their physical peaks without burnout.

Victoria Wickett: I have a hard time with that myself. Like I said before, I love to run, and I sometimes run for sanity more than for physical health. I do tend to get burned out, and I need somebody to help me scale that back, so I do impose it on our clients. We change up our schedule regularly, so people who are coming at certain times of day are going to see different types of programming at that time.

Whether it be more of a conditioning class versus a strength-based class or flexibility and mobility. We do tend to impose those things on people whether or not they want to, but again, biggest thing is to help people recognize what feels good and what progress should look like and how to recognize when things are not going in that direction. Sometimes, taking a step back and actually resting is going to make a way bigger difference in terms of results than trying to push through it and get larger muscles or faster or whatever it is that they’re looking for.

Schimri Yoyo: When you say you change up the schedule a little bit, is that three weeks of ramping up and then maybe one week of ramping down, or how does that work?

Victoria Wickett: We tend to change it quarterly so that our daily schedule is different every day. If you come at 6:00 every day, you’re going to see several different types of classes. For example, you’ll see a Get Strong class that is, really, more of a heavier weights with a barbell class, a lift class that we have where you’re going to do much lower reps at heavier weights.

We have a boot camp class that’s more circuit-style that incorporates a little bit more conditioning and then a strict cardio class as well. So, depending on what they’re looking for and when they can come in, they’ll get a wide variety throughout. If they have more specific goals than what we can necessarily offer within our group fitness classes, then we do offer periodized, semi-private training programs.

Schimri Yoyo: Alright. Judging by the clients of yours that have had the most success under your tutelage, what are some common traits do they all possess?

Victoria Wickett: They have good shoulders. For real, I mean, if people came in with weight loss goals, and they really put their head down and did it. We’ve seen people over the long-term with insane and sustainable weight loss results, which is what we see a lot of because of our demographic. I think that would be the biggest thing.

Again, compliance for us is a really big deal, and so to have people that are coming in regularly, three to five times a week. The big results that we get are people who have never exercised in their lives who now have this as a daily part of their life. They will come out drinking with us, and just generally just enjoying the vibe of our facilities.

Schimri Yoyo: That’s good. They work hard, and then, they’re able to enjoy the fruits of that labor.

Victoria Wickett: Yeah, exactly. It’s a very big deal.

Schimri Yoyo: Alright. How do you juggle your time between being a trainer and an entrepreneur?

Victoria Wickett: That’s pretty cyclical. I’m lucky because my business partner is also my husband, so he’ll take more of the load on certain things when necessary, and then less of the load on others. Right now, as an example, I’m doing a lot more personal training and a lot more group classes and semi-privates than I have in the past, in the last couple of years.

In the eight years, our first two years I taught a lot, I trained a lot. While we were growing, I had to. And then, for three or four years, I really sat back and tried to do the back end stuff, development and really just growing the company.

Now that we’re in a position where I can choose, I’m choosing a more balanced approach where I do train a lot. I’m in front of clients a lot, and I also do the back end that’s necessary to keep the business doing what it’s doing.

Schimri Yoyo: And you mentioned your husband, Kevin Bennett. He is also a co-owner of BOMB Fitness, so you guys are a family business. Can you describe what it’s like to work with your husband on a day-to-day basis?

Victoria Wickett: It is great, and only because he is really—we do very different jobs, and he’s really good at his job, and I really like mine. I don’t know that I’m that good at it. He has to pick up the slack sometimes, but it’s actually great. I think we work really, really well together, and that’s where we lucked out. He does a lot of back end [work], and he does all the content for our website, and any weird administration that needs to be done.

Our course creation and things like that he does [as well], and then, I’m in the front with my staff. I manage all of the programming at the gym. I oversee all of the staff, including our children’s staff. And then, I love to teach and get in front of clients as well.

Schimri Yoyo: You guys have a complementary skill set, it seems.

Victoria Wickett: Yeah, for sure. He’s really good at teaching too. His classes are really well-attended, and people love him, but where he does his best work is at home with our two dogs on his lap just plugging away at his computer.

Schimri Yoyo: Alright. I’m going to give you an opportunity to brag about yourself a little bit. Tell me about what makes you and your staff at BOMB Fitness unique.

Victoria Wickett: I think probably because most of us didn’t come in with this insane love for getting huge muscles. None of us came in as personal trainers who didn’t want to work in a box gym anymore.

We love people, and we wanted to make this community accessible for people like us who maybe didn’t love exercise or aren’t innately attracted to the idea of making themselves sweat for an hour every day in this weird box.

So, I think that that’s why we’ve done really, really well, and the staff that we attract tend to be the same. They really love fitness and love exercise, but really have an appreciation for the community and the people that are involved in this whole process.

Schimri Yoyo: Right. Because your love for fitness was more of an acquired taste.

Victoria Wickett: Yeah, exactly. I know what I like, so I think that we attract that in our staff and in our members as well.

Schimri Yoyo: It seems like that’s enabled you to have some sort of sustainability now because you know exactly what you like and what you don’t like.

Victoria Wickett: For sure.

Schimri Yoyo: You mentioned before that you offered physiotherapy services at BOMB Fitness. What are some of the benefits of that, and how is it incorporated on a day-to-day basis?

Victoria Wickett: It’s been really interesting. We’ve only done that for the past year. We’ve had an athletic therapist for seven of the eight years that we’ve been open, but physiotherapy, to be able to offer that and have it covered under their insurance benefits has been really good. We get a guy that comes in every second week to do assessments, and then our trainers offer the active rehab side. He’ll prescribe specific exercises to do, and then our trainers oversee that people actually get them done.

So, especially people with things that are just only sort of bothering them, it’s a really good opportunity to get in front of that and keep them in the gym instead of just waiting until it hurts so much that they have to be off and then we never see them again. Yeah, it tends to work really, really well. It works in our facility especially well because we’ve got a lot of trainers that are there all day with a lot of really good knowledge that we can fill their time as well. So, it’s good.

Schimri Yoyo: Can you give us a quick summary of BOMB Fit Kids, and why is it important to have kids and young people active and engaged in fitness at an early age?

Victoria Wickett: Again, one of those things, it really was not something that I did as a kid. I think I turned out okay. But of our eight years being open, seven of them we’ve had a children’s program, and it really just came out of requests from our members who really wanted to bring their kids to have something easy to participate in. We get them moving every day, which is not something that tends to happen in our school system as much as it should anymore.

So, we get them learning movement patterns. Some of them—we have a Junior Lifters program, and the kids love to be able to move weights like their parents do. So much research is showing that it’s not any different than carrying backpacks or anything like that around.

They like it; they enjoy it; they want to learn technique, and they’re good at it at that age. It just makes it so much easier to carry on into adulthood. It also gets them better at sports and more interested in that. If they feel good, again, they’re going to want to apply their skills to other aspects of their lives.

Schimri Yoyo: What have you learned that you wish you would have known about business when you first started your own business?

Victoria Wickett: Oh, my god. So many things. Even [something] as easy as “do you need building permits to do certain things?” We really came into it with an open mind, and I think that really helped, but I think if we had had a coach at the beginning, a lot of these little things that we’ve learned along the way would have been so much easier.

I think the biggest thing that I wish that I knew back then that I know now is on the fitness side, people just want to be somewhere where they feel good.

It doesn’t matter if it doesn’t have a functioning shower all the time. That’s a good thing, but we panicked about aesthetics a lot before we opened and about attracting everyone when the reality is we are as busy as we want to be with the clients that we want because we listened to them. I guess that would be another thing that I should have done sooner is just listened to what people actually want, and then give it to them. Things get easier from there.

Schimri Yoyo: You have an attractive atmosphere over aesthetics, so that’s really good. How do you use technology and social media to promote the business?

Victoria Wickett: I am not particularly good at that. That is definitely my husband’s side of things. He uses Facebook ads and Instagram, and our kid’s program is really showcased on our Instagram feed. But aside from that, the technology side, I don’t think we do it as well as we should. I think we could do it better.

Schimri Yoyo: Well, Victoria, it’s been great. I’ve enjoyed our time together. I want to be respectful of your time. I have a couple more questions for you.

What do you think is next for you and your business? Where do you see yourselves in the next five to ten years?

Victoria Wickett: That’s a great question. Again, going back to just listening to our clients, hearing what it is that they want and where we can grow and how we can expand I think is really what we’re going to continue to do. We’re just starting a couple of online courses with our members, yesterday (September 18, 2019) just starting. So, seeing how that goes and if it’s something that we can roll out more frequently than we currently do. I could see that happening. But in terms of physical spaces, we’re keeping it at three I hope. It’s a lot of driving for me.

Schimri Yoyo: That’s good. Maybe that will then open up your online market, and maybe there’s some more online training you can do.

Victoria Wickett: Yeah, maybe. We’ll see.

Schimri Yoyo: Lastly, do you have any resources, whether books, magazines, podcasts that you would recommend to our audience? It doesn’t have to be limited to just fitness.

Victoria Wickett: Book-wise, the book that has impacted me the most in the last year was James Clear’s Atomic Habits. I would recommend that to anyone who wants to give it a listen on Audible or have a read. It’s got so many great nuggets in it that, when applying to the fitness realm, it has just been so easy to apply and yielded such great return. So, that would be the one for me. If you listen, then it’s four hours of your time.

Schimri Yoyo: Okay. Well, thank you again for your time, Victoria. You were a great interview. Thank you, also, for your military service. We look forward to hearing back from you and Kevin down the road.

Victoria Wickett: Yeah. Perfect. Thank you so much.

Schimri Yoyo: Alright. Have a good one.

Victoria Wickett: Okay. Bye.

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