Interview: Chas Cook, Inspira Athletica [Tips + Real Talk]

Get the Basics…

  • Getting a late start in the fitness industry
  • Having a more relaxed approach to personal training
  • Incorporating strength training and nutrition within a practice
  • Prioritizing consistency and personal accountability

With the rise of social media, thousands of so-called glamour and fitness know-it-all’s come out on a new platform almost daily. Each of them offering “life hacks” and “fitness tips.” It’s hard to weed through all the noise and know whom to trust.

Today, we’re talking to Chas Cook who will share his nearly three decades of experience as an entrepreneur in order to help you to know what’s real and what’s synthetic when it comes to running a successful fitness practice.

We’ll discuss his experience starting businesses in two countries and two continents, balancing personal training and parenthood with entrepreneurship, and using his business as a positive contributor in his community.

If you’re ready to grow and manage your business better, schedule a demo today.

Meet Chas Cook, Athletic Trainer and Entreprenuer

Schimri Yoyo: This is Schimri Yoyo, a writer with, and we are continuing our series of interviews with fitness experts. And today we have Chas Cook who is the founder of Inspira Athletica in Toronto, Canada. Chas, thank you for joining us.

Chas Cook: You’re welcome. Nice to meet you.

Schimri Yoyo: Nice to meet you as well. So let’s just jump into it. We want to get some background information about you. How did you develop a love for health and fitness?

Chas Cook: Ah, that’s an excellent question. I came to this very late, in my life, so I didn’t become a personal trainer until I was 40 years of age. Okay, which is very unusual. And I did it to help a friend out who was, trying to get into the army. This is in the UK, as an officer.

And she had a very grueling physical test to do, and I was coaching at the time soccer, in England. And so she knew that I was into fitness as such, but I was into fitness from a technical point of view. How to jump higher, or the technical side of a soccer game, say, managing a team. So she said, “Can you help me?” And I was like, “You know, I’m kind of interested in that.”

And I went and got a book called How to be Your Own Personal Trainer, and I started to read it and I was like, “Yeah, I can do this.” And at the same time, I was actually selling music CDs. And Amazon had just started to hit the UK market, and it was slowing down sales because it was hard to compete on the price [editor: see the video below].

So the job that I was in was kind of changing, and I knew I probably couldn’t do that forever. And the only other thing I really knew was coaching. The only other thing I knew that I could do freelance as opposed to getting a job was coaching.

So I decided to help this girl, and then I put myself through a course with the YMCA in London, they’re a very extensive personal trainer course. But at the time, even then, I was only kind of going to do it as a part-time thing. I just wanted to get the qualification to just have something there so that I could keep coaching my soccer, but now I’d be able to coach people a little bit more on their fitness. And that’s how I got into this.

Schimri Yoyo: Oh, so you can probably thank Jeff Bezos a little bit for launching your personal fitness career.

Chas Cook: Yes. Yeah, that’s unusual. And at the time, it was probably a good decision because someone wanted to buy my business, and at the same time, I’d done it for then, maybe 11 or 12 years. So I kind of got to the end of my time with that. It felt like the right time to move.

Schimri Yoyo: And besides soccer, what other sports did you participate in growing up?

Chas Cook: In England, everyone plays soccer. But I was reasonably good at playing soccer, so I played multiple times a week. Five a side, then a kind of competitive game on Saturday, and a casual game on a Sunday. And maybe five a side once or twice a week. But I didn’t play any other sports at school. Everybody plays a rotation of rugby, cricket, which I did.

And then I also played basketball for the school, and actually, I played badminton as well, like a county regional level. But, soccer was always my thing. So when I went off to university—all sports were played in one afternoon, so I stayed and played soccer, and I was playing for the university team as well. But my background is solidly soccer.

Schimri Yoyo: Now, when you first entered the fitness industry, was there anyone that you sought counsel from,nor did you have any mentors, or did you ever use a personal trainer?

Chas Cook: I was working then, so I got a part-time job at what was called LA Fitness. It was the UK version of LA Fitness in the UK. And I went there, even though I had been qualified as a personal trainer, I went there as a fitness instructor to learn the ropes.

So I spent a lot of time doing programs for people. And then I wanted to become a trainer within LA fitness cause I saw the people doing the training, and I was like, “Yeah, I can do this.”

So there was this one guy who was an ex-army officer, funnily enough. And he worked for LA fitness. His name was Andy McGlynn, and he was very influential, very motivational, very influential—on both the skills and the business side of things. So he was probably the first person that I really listened to.

Schimri Yoyo: Okay. I read about you that you competed in the 2013 Bone Fit Clinical.

Chas Cook: Yeah.

Schimri Yoyo: And what was that experience like?

Chas Cook: Yeah, so I look at my audience now and bone fears and osteoporosis-related course and my audience is mainly female and mainly between 40 and 50. But as I grow older, these are people that are much more prone to suffer, I suppose it were, from osteoporosis.

And so I went on this course, and I did the clinical level of the course. And I realized that many personal trainers weren’t actually doing this. Very few. The people on the course for nurses, physios, osteopaths—no personal trainer was really getting involved in that. And that seemed like a no brainer for me because I’m going to learn about something that 50 or 60% of my population have, right? So it seems an obvious course to do, and it was pretty good. Pretty good.

Schimri Yoyo: Good differentiator. I also read about you that you have a love for music and you actually touched on that a little bit. So what are some of your favorite artists? Who are your favorite artists, and what are you currently listening to?

Chas Cook: Oh my God, this is going to show my age. So I listen to a lot of stuff that, which is actually American soul music from the 60s, which is called Northern Soul. It was like a parallel to Motown. So Northern Soul is a, it’s a very, it’s very popular in the UK. Not so much in—I live in Canada now, it’s not so popular here. On that side, I listen to that type of music. And on the other side of the coin, I saw the Rolling Stones play about three weeks ago, so I have a wide, wide taste in music.

Schimri Yoyo: They were just in Philadelphia, the Rolling Stones, they were playing a show in the Philadelphia area just two nights ago (mid-July, 2019).

Chas Cook: Yeah. Considering how old these guys are, it was an excellent show.

Schimri Yoyo: That’s awesome. Now besides your tastes in music, what else do you do for leisure?

Chas Cook: I’ve got a five-year-old kiddie that takes up some of my time. I still play football. I like to watch football, particularly when the English season starts. I watch a lot of football. I like to go out to dinner with my wife and just chill out, really. Go and have a couple of beers, have some folk over, take my kid out. I just took my kid out to dinner today. I tend to—and you know maybe I’ll read books. Read books and listen to music, I would say generally are my main spare time things.

Schimri Yoyo: Who is your Premier League team?

Chas Cook: Oh, they’re not in the Premier League. They’re in the Championship. [FYI, it’s Leeds United Football Club]

Schimri Yoyo: Oh they’re in the Championship, okay.

Chas Cook: Yeah, unfortunately.

My Style and Philosophy: Relaxed.

Schimri Yoyo: Oh, that’s unfortunate. Well, let’s get into some of your training philosophy and beliefs. If you could describe your training philosophy and methodology in one word, what would it be?

Chas Cook: Yeah, I saw that question, I liked that one. And my answer initially was straight away, and I said this in a consultation yesterday.

My style and philosophy in one word: relaxed.

Schimri Yoyo: Hmm. That’s awesome. That’s good. And now what would you say is the relationship between strength and conditioning, injury prevention and rehab? How do they all play together?


Chas Cook: Yeah, that’s, so we actually cover in our gym, and I’m a qualified practitioner, but I don’t practice it right now. We cover a thing called muscle activation techniques. And that is basically around pre-hab. Or, making sure that if you’re exercising, that the muscles that you’re using are actually firing and on-demand. So, we probably look at stuff—so if we looked at our gym and how we trained, we probably don’t train many what I would call “athletes.” We don’t train to the max.

Grow and manage your fitness business better with

So we basically only strength train. And the gym is very, very little cardio. So for us it’s we go strength first, or it’s being exposed [to strength]. And we see strength as an injury rehab, or pre-hab, I suppose. We rarely have clients that get injured, and if you think about it from that point of view: A lot of injured clients does not look good for your business, and it will cost you a lot of money, right.

So, that’s how I see the relationship. I think strength, strength comes first in all of this.

Schimri Yoyo: Oh, okay. How do you incorporate nutrition as part of your personal training?

Chas Cook: We use the ProCoach System through Precision Nutrition, for people who want a long-term [solution]. It’s an annual package, a long-term coaching style thing. It’s a bit, it’s a bit involved. You need to spend time logging in every day. It does cover workouts, and it covers more the habit side of nutrition as much as anything else.

On a day-to-day basis, how I run nutrition with my clients is, literally, I just talk about it. “What did you have for breakfast this morning?” And then it’s followed by, “Well you could have had some protein, you know. Have you ever thought about having protein for breakfast?”

[Editor: Watch video on what Personal Trainers eat for breakfast]

And then I kind of drip it into conversations unless the person is really struggling, and then we may start having whole separate conversations outside of a personal training session. So, that’s how we cover our nutrition nutritional aspects.

Schimri Yoyo: Yeah. And in what ways do you motivate your clients? In what ways do you motivate yourself?

Chas Cook: I like to, we probably are under-motivated—we’re like, you know, we don’t—it’s not high five every two minutes, put it like that. It’s more subtle, I guess. It’s more like—

Schimri Yoyo: Relational? Would you say it’s more relational?

Chas Cook: More relational even, yeah. It’s more like, “Do you realize that you were only pushing 150 on that six months ago, now you’re pushing 225?” But without celebrating that fact heavily. It would be more to the point.

You know the fact that we have so many people turn up so frequently means we know that they’re motivated. But, I feed that back to them. It’s like, “You’ve been coming in, I’ve just noticed the other day, in the last six months or 52 sessions, and you’ve hit 48 of them.”

Kind of little feedback things like that. Little feedback. Not what I’d call high praise. We have in the past done Member of the Month, and things like that. But that started to become a bit too, maybe,  judgemental, right? How do we define what is a Member of the Month?

Motivating myself? I think getting people—if my clients are happy, in a way, that’s a motivation in itself. So that’s all we need for me.

Schimri Yoyo: Okay. Now, moving right along, that kind of moves into my next question. How do you measure progress or success for yourself and for your clients?

Chas Cook: The clients, it’s just you more, “How do you feel, how do you feel today? How are your clothes fitting? Do you feel like in the last six months you’ve changed your ability to not get out of breath, coming up the stairs?” It’s just simple questions. We don’t really monitor people that heavily. We don’t keep going for personal best plank records.

We look for these kinds of, maybe external cues. “My sleep’s better. I’m probably less stressed. My general strength carrying bags of groceries seems to be perfectly fine. I couldn’t use to do that six months ago.” So that’s how we look for feedback, or success feedback, I suppose.

Schimri Yoyo: Okay. So it’s more like qualitative, quality of life improvement as opposed to a strict objective measurement?

Chas Cook: Yeah, I mean we occasionally get a tape measure out, but it’s not consistent. You know, we’re not consistently—it is consistent with that particular client, say, but it’s not consistent across the board.

Schimri Yoyo: Okay, yes.

Chas Cook: I like to look at—I don’t like to look at something that’s cut and dried, success or failure. “I want to be 130 pounds,” so I keep you on the scale at 131. I don’t want that person to keep thinking they’re a failure because they haven’t got [down] to 130. Cause they’ve actually, they’re pretty successful getting from wherever they’ve been [down] to 131.

Schimri Yoyo: Yeah.

Chas Cook: So that in itself is a success. They’ve got 130 in their head, 131 may be where they’re at right now. So let’s be happy and stay with that, right? And then I just put it back to them. I was like, “Okay, so we lose another pound, is it going to make you feel any different?”

You know, for me it’s this emotional connection. How do you feel? How do you feel and how do you feel today? Right. And I think 10 years ago I didn’t use to train like that. It would have been scales and measures. It would have been more, I wouldn’t call it draconian, but it would have been more tight. Not more relaxed.

Schimri Yoyo: That goes back to your original point, that’s great. Now, judging by the clients that have made the most progress under your tutelage, what are some common traits or some shared values that you see that have contributed to their success?

Chas Cook: Well, number one, or the biggest one I think by far as common trait, consistency. Most common trait. There’s this one lady who has lost lots and lots of pounds. She’s done very, very well. And even now I don’t coach her anymore. She still sends me photographs of her food every day.

Schimri Yoyo: Okay.

Chas Cook: Even now a year on. And her weight is still down, she’s maintaining—I mean, I feedback back a little bit on this. Her weight is down, it’s stayed down. So consistency is the number one for me, for everything. But we also say consistency, that cannot just be, and that can’t just be showing up.

Or I consistently go to bed slightly earlier, or I consistently eat extra salads. It’s something that I think we look for a long-term commitment from our people. We’ve got many clients who’ve done over five years, and I’ve got quite a few clients we’ve done over 10 years. And their success is almost exclusively consistency.

Then after that, it’s a mixture of other things like their own motivation. And some people need results to get motivated and some people don’t need that type of thing. But I think the biggest thing for this, and the other thing as well is getting people to take responsibility for their actions.

Schimri Yoyo: Yeah, accountability.

Chas Cook: I can only suggest to you, you might want to take more salad, but I can’t come and feed you. So get that person to understand that the results they crave lie within their own headspace. Right? They’re not something that I can do for you. I can point you in the right direction, but I can’t do it.


Schimri Yoyo: Let’s talk about your business, specifically. How do you juggle your time between being a trainer, an entrepreneur, and a father, and a husband? How do you work that out?

Chas Cook: How do I do it? Badly. To be honest with you, that’s probably the biggest issue that I face. And you’ll see that in lots of businesses. I am always doing something, but I could be doing something else.

Schimri Yoyo: Okay.

Chas Cook: I tend to, let’s say, it’s a school holiday right now. And during the day I’ll find the time. I’ll take my kid swimming. While I have extra time, or I make out the time, spare time to do it. Another little technique that I do is, if I get up early, I do stuff when I’m fresh, early in the morning. Anything that needs catching up with, I do then. Or I try to do when my little one’s not around. So I juggle. So I don’t get stressed by being interrupted.

So I try to maximize my time. So, I have to do that generally early in the mornings, like five o’clock, six o’clock. I do stuff then cause at eight o’clock at night, I’m either too tired, or I’m too interrupted.

Trust me, that juggle of business, trainer, dad, everything else. That juggle is a, you feel like you’re getting permanently pulled. I’m sure you know the story on that, yeah.

Schimri Yoyo: Yeah, yeah, it’s a constant juggling act. But, rewarding at times, too, so.

Chas Cook: Yeah, totally.

Schimri Yoyo: Yeah. So how do you determine whom you’ll take on as a personal client and then whom you’re going to outsource to maybe another trainer?

Chas Cook: At the moment, I’m busy enough that I only take the people if they fit my schedule.

Schimri Yoyo: Okay.

Chas Cook: That’s how I do it at the moment. Or they have a particular—cause in the business I do all of the incoming consultations. We have five trainers. But generally, it’s, I try to cap myself per week. And then it becomes a little bit more of like, chemistry. If the chemistry is there, I may bend my schedule a little bit. But if I don’t feel that I’m the right person, I’m more than happy to pass that.

Schimri Yoyo: Now, as a business owner, what do you know now that you wish you would’ve known when you first started your practice?

Chas Cook: That working for yourself is harder than people will tell you. Or if you want to make it successful, it’s harder than people tell you. It’s not some easy gig. You see all these people, these online trainers, they’re sitting on the beach in Bali on their computer trying to make ends meet, or whatever they’re doing. But that’s not real.

[Editor: The entrepreneurial struggle is real. See the video below]

I think you have to keep this real, and in perspective. So, yeah. And one bit of advice I would give is: “If you’re going to do this, make sure you’re committed.” With trainers, it’s not all about—you may be a great trainer, but then suddenly running your business. Those two things don’t necessarily go together. All of a sudden you’re wearing another hat, right. And the other hat has many other hats.

I’m doing consultations, I do the accounts. I do some cleaning, I do training, I do looking after the staff, I do—

Schimri Yoyo: Marketing.

Chas Cook: Yes, marketing. I do emails, I do a multitude of other things. And a lot of people, trainers, it’s a bit like restaurateurs, or chefs. They think, “Okay, I’ll open up my own place, this is great.” And then you get into the nitty-gritty of it and it’s like, “This isn’t as easy as I thought.”

I kind of had [the experience of running] other businesses, but it still was, it still takes up—I mean our business is growing. So as we grow, you have to spend more time on your business, in a way.

But we outsource obviously. But you still have to put a lot of hands-on, I think, to keep a business successful. If you take your eye off the ball, you’re going to screw sooner or later.

Schimri Yoyo: Yeah. Well that’s, that’s a good description of how to differentiate between working on your business, and working in your business. So, thanks for that explanation. Now I want to give you a little opportunity to brag about yourself and your staff a little bit. What makes Inspira Athletica unique?

Chas Cook: Well, I read that question ahead of time, and to be honest with you, I have a fantastic staff. I absolutely adore my staff. They’re superb. We have very, very low turnover, very low. What makes them unique is that we have also great retention, client retention. And I know that’s a sign of good staff.

But most of our business is word of mouth. So that’s another key indicator that we’re good at doing what we do. We moved into a new studio last year, 3000 square feet. Last January 2018, and business was up 25% without even any advertising. We had no signage. It’s just up 25% five consecutive months, from January to May.

Then, we actually finally put some signs up. That wasn’t a deliberate part, that was just, we just had building regulations. But, I think for doing what we do, we’re pretty, we deliver consistently to our clients and we can be trusted.

We’re in a community, that’s a very word of mouth community. And if we were not performing, we would not be so successful. But that’s not really a brag. That’s just a fact if you know what I mean.

Schimri Yoyo: That’s great. I mean, facts are the facts, so you can brag about those facts too.

Chas Cook: Yeah. But we thrive, I think, on building that community relationship or individual relationships with clients. And that I’d say would be one of our strengths.

Schimri Yoyo: Great. Now, how, if at all, do you use technology and social media to promote your business?

Chas Cook: A little bit, but not a lot. We post on Facebook, we post on [Twitter]. We don’t really follow the rules, you know, like contact me now, five minutes until the next deal. We don’t try to amplify ourselves on Instagram or anything, we just post. We’re not trying to use it, necessarily, to bring business.

I mean, I suppose in theory we should do it. We should pay a little bit more attention to it. But our business is strong enough that we don’t have to follow these. Everyone’s obsessed. I go, I’ll be on Facebook, I’ll be on Instagram. You know, people are like, how’s that working for you? Right. If people who have 10,000 followers on Instagram or Facebook, it’s not necessarily bringing them a bigger return.

Schimri Yoyo: That’s true.

Chas Cook: Right? So, yes. Social media and our business, I think we play with it. We don’t obsess it.

Schimri Yoyo: Well, that’s good. You’re active, you participate, but you’re not obsessive. That’s, that’s a great piece of advice. Now, what would you say is the biggest challenge in running your business, and then what’s also the biggest reward?

Chas Cook: Oh, the biggest challenge, you mentioned earlier, I think it’s juggling time.

Schimri Yoyo: Okay.

Chas Cook: And some stuff gets missed, you know, new clients come in and they work with other people, not me. And I miss following up with them, and I miss kind of keeping this, you know, we’ve now gone up another level of control. There’s a business grows, the personal touch diminishes a little bit.

Schimri Yoyo: Yeah.

Chas Cook: What was the second part of that question?

Schimri Yoyo: Well, what’s the biggest reward, though?

Chas Cook: The biggest reward, I think, Is the satisfaction of, look, we’ve done this, right. Years ago when I was struggling and I was training treadmills at that gym in LA Fitness, I didn’t think I’d be 14 years later, running a business so big, in a country that I’d never lived in before. So the satisfaction of just doing it, I think has been the most rewarding thing.

Schimri Yoyo: That’s awesome.

Chas Cook: It would have been easy to give up many times, right?

Schimri Yoyo: Yes, it would have. Now you’ve mentioned community and being active in the community. That’s a big part of the culture that you’ve created with your business. What, if any, strategic partnerships have you been able to foster within the community with other health or fitness facilities?

Chas Cook: One thing that we do in the community, actually, I thought you were going to ask me is how do we engage the community?

Schimri Yoyo: Yeah.

Chas Cook: We give to silent auctions a lot for charities, for schools—

Schimri Yoyo: Nice.

Chas Cook: Fundraisers. We give silent auctions, cause we do group fitness classes, and we also do personal training. And we often give to that because at the end of the day we’re just giving our time.

And we can sell, the school can make a couple of hundred dollars off something, some personal training. But that brings us to the attention of many people because people see it at the silent auction. And we focus on our local community with that. With going outside of that, we often refer out to physios, or we have a reasonable relationship with physios and chiros. But I wouldn’t say they’re super, super lucrative. They’re more like, for me, it’s like a part of a service.

If someone comes to me, and they’ve got something that’s outside of my scope, I can say, look, I know a good physio, I know a good chiro. And we refer. So, sometimes we get stuff back, but we don’t look for it. Okay. Sometimes we get approached by chiros and they say, look, can we put clients to you? And we go, sure. But we want to, we want that to be more like, we want to get to know you first, and vice versa.

Schimri Yoyo: Yeah.

Chas Cook: We want the relationship to be like, yeah, go and see Chas. We don’t want that. We want it to be like, well look, I’ve been to Chas’ studio, I’ve checked them out. They’re pretty okay. We understand their philosophy, so it’s not just like, “Refer, refer!” It’s mostly like, we tried to get a friendly refer.

Schimri Yoyo: Yeah. Back to that relational aspect. You get that natural referral.

Chas Cook: I’m not going to refer to anybody that I have not experienced, met, talked to extensively. Because that’s my reputation on the line.

Schimri Yoyo: Yeah, that makes sense. I mean your referral is going to be relationally based. And it’s, like you said, for it to have any value to your client, it has g.

Chas Cook: Yeah.

Schimri Yoyo: And that’s real. And something that you said means something, or it diminishes its value. Makes Sense.

Chas Cook: Sure.

Schimri Yoyo: And now, do you have any resources like books, magazines, podcasts, that you would recommend to our audience?

Chas Cook: I, I have too many books. I don’t have time to read. I buy a lot of books. And they used to be more physical. Then, I bought a lot of nutrition books, and then now I buy a lot of business books. And I thought I’d pick out a couple of—actually when I saw the question—one that I really particularly like for trainers, and maybe nutrition coaches is, I think it’s called, Motivational Interviewing in Nutrition and Fitness. And one of the authors I think is [Curtis]. That’s an excellent book.

And then, also, I like to look at a lot of psychology books. And the other one that I’d recommend is, I think it’s called Switch by Dan and Chip Heath.

Schimri Yoyo: Okay.

Chas Cook: More into the psychology of people and how they work. I don’t do podcasts. I don’t follow many other people’s, oh yeah, one other guy. If I see his stuff, I watch it. Eric Cressey.

Schimri Yoyo: Mm-hmm.

Chas Cook: Eric Cressey Sports Performance.

Schimri Yoyo: Yeah.

Chas Cook: I watch his stuff because he’s not trying to, sell you something all the time. He’s just trying to give you genuine help and advice. Other than that, I don’t really sort of look at anyone else’s stuff.

Oh wait, I remember now the only real blog I follow and that’s Dan John Wandering Weights.


Schimri Yoyo: Well, that’s good. All right, last question. Again, thank you for your time, Chas this has been great.

Chas Cook: Thank you.

Schimri Yoyo: What’s next for you and your business? What’s on the horizon?

Chas Cook: That’s a good question. We’ve, so we signed a lease, it’s five years. We’re two years into our lease, and at the end of that, I’ll have done 19 years as a trainer. So I haven’t really thought beyond that yet, but short-term, it’s just to keep doing what we’re doing. We’re not going to move obviously, in the next three years because we signed a lease for that, and business is strong.

I think I would like to grow some consulting business and I’m working on one right now. It’s how to set up your own studio. The before opening. I’m setting up a project on that where I’m going to hopefully help people who want to live the dream, as it were, as a trainer.

Help them get somewhere that they want to be without going through the frustrations, cause I’ve done this three times. So I’m going to put together a package that’s going to be an online setup with a project manager that we’re going to put in there. And then maybe start mentoring out, maybe to trainers, or small businesses. And then maybe some more—I do it with ProCoach Precision Nutrition—some online coaching. And that’s really the only things that we’re into right now.

Schimri Yoyo: Well, that’s great, man. Thank you again for your time.

Chas Cook: No, thank you for having me.

Schimri Yoyo: Much success to you, and we hope to hear back from you again.

Chas Cook: Yes. Thank you for thinking of me.

If you are ready to grow and manage your business better, take it to another level by scheduling a demo today.

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  • Around 200 employees
  • Formerly known as Dabblenow and Classivity
  • Recognized as one of Forbes Next Billion-Dollar Startups
  • $45 Million generated in revenue per year

While is handling your business and marketing needs from a full-fledged customization standpoint, ClassPass lists your gym as a participating facility, and no transactions ever have to be made, while your business gets a kickback from every visit.

ClassPass Features Overview


The top feature of ClassPass is that for travelers it becomes easy to find a fitness facility that meets your needs, not just the hotel gym. With locations all over the country, subscribers never have to worry about fitting a workout in while on the road:

Paired with your custom website and app, ClassPass subscribers will have access to and get a feel for what they can expect at your location when they’re in town.

Other features include:

  • Access to one of the largest and fastest-growing fitness enthusiast networks
  • Brand amplification with their space that features your workouts and business to potential class buyers
  • Dynamic pricing uses a system that ranks class positions on availability and popularity which ensures you get paid accordingly
  • Customization that helps your business presence on ClassPass can take a user’s ClassPass experience one step further by providing assessments to your potential clients, making sure they are the right fit for your business as another part of your plan. You’ll be able to not just meet new customers and clients, but sell them single workout plans without them even visiting your location! PRO Version features the following:

  • Workout Logging
  • 300+ Workout Plans
  • Ask a Trainer
  • Professional Diet Plans
  • Calories Burned Statistics
  • Workout Plan Creator
  • Advanced Workout Stats

Who Uses ClassPass?

– User Perspective

Customer feedback on the ClassPass website:

“I’ve tried tons of classes that I wouldn’t have tried otherwise.  I truly enjoy working out now, which is definitely a first.” – Kelly

“I love the flexibility and the variety.  I have a hard time staying motivated, but with ClassPass I can choose activities that work with my schedule.” – Libby

“Now that I’m on ClassPass, I exercise 75% more than I did, and I’m feeling healthier and happier than ever before.” – Ellen

On average, ClassPass members visit twelve different studios every 6 months. Spreading the word about your facility and everything you stand for as a fitness professional is easy when you have the support of your team paired with ClassPass enthusiasts coming through your doors.

ClassPass Partners feedback from ClassPass:

“ClassPass brings in new clients that I wouldn’t otherwise reach, to fill spots in class that would otherwise go empty, without costing me anything.” – Olivia

“Our revenue has increased dramatically in the past six months with ClassPass. ClassPass does the marketing and I can get people in my studio who I normally would not reach.” – Siobahn

– Benefits

ClassPass partners have seen the following:

  • Around $300,000,000 sent back to partners to date
  • 20% revenue growth
  • Access to a whole new market – 20% of customers who use ClassPass are also new to studio gym memberships
  • 95% of ClassPass subscribers have tried an activity they’ve never tried before
  • Your business gets paid with every reservation made to your facility

The ClassPass integration with allows you to worry about your clients and your facility. Classpass automatically schedules the booking for you when you list your business on their platform, and the most work you’ll have to do is check your bookings screen with ClassPass to verify ClassPass customers. business solutions in our all-in-one software will allow you to:

  • Schedule Appointments & Classes
  • Automate Payments Securely & Easily
  • Online & In-Person Booking
  • Automated Email, Text, App Reminders
  • Business Dashboard & Reports
  • Staff Roles, Permissions and Schedules
  • Endless Marketing Integrations
  • and more available!

Let the team at show you how to grow and manage your fitness business better!


With a 96% partner retention rate, you can be sure that the integration of your website into a ClassPass partnership will help you reach more people inside and OUTSIDE of your network.

Some versions of the ClassPass subscription allow for customers to log into workout sessions and give access to your available workout video library, which are both available features with your custom PRO website.

Pricing and Payouts

Customers on ClassPass will pay a subscription fee shown on the table below:

It does take a decent-sized monthly investment from ClassPass users to have access to more than one location of a fitness or wellness hobby that they may be interested in. Some really would rather have the flexibility to go to several places than be locked into one, and that’s where ClassPass and work really well in conjunction with one another.

The support team’s ultimate goal is making sure you as a business owner has every tool necessary to succeed and grow your business, all in one place, without third parties.  AMPD Golf Performance had the following to say about the team at

“Working with and their team has been an amazing experience and a dream come true in terms of accomplishing a vision! Their workout technology has helped us effectively engage our community, and I highly recommend to grow your business!”

If ClassPass is an addition you’d like to feature with your business and website, will also help you do that. Because is able to seamlessly integrate with a wide range of third-party applications like ClassPass, you are able to get the most bang for your buck while simultaneously ensuring that clients and/or potential customers have a positive, user-friendly experience when interacting with your custom-made web and smartphone apps.

Top Direct Competitors

Virtuagym‘s competition with ClassPass software stems from its ability to store workout exercises without sending a Youtube video, making it easy for clients to stay on track with their workouts.

8Fit is your upgraded personal accountability fitness app.  It competes with ClassPass because it helps make working out a better consumer experience with workout plans, nutrition and meal planning, progress tracking, etc.

Fitocracy turns exercising into a competition and cooperative effort between friends and family. Turning its platform into somewhat of a “gaming” experience, users are able to meet other like-minded, goal-oriented individuals and compete, providing a more enticing fitness experience.

FitReserve follows the same basic ClassPass model but is currently limited to Boston, New York City, and Washington, D.C, with plans to expand to Chicago.

GuavaPass was a former competitor of ClassPass but was recently acquired by them for $4.2 million earlier in 2019.

Frequently Asked Questions

Below are questions ClassPass subscribers ask that will help you to make a decision on whether ClassPass, paired with’s all-in-one business solution, is right for your business:

– What is ClassPass?

“ClassPass is a monthly fitness membership that provides you with access to thousands of different studios, gyms, and wellness offerings across ClassPass cities worldwide*.”

Kim J. from 

 – Can I use ClassPass while traveling?

Yes, as long as you’re traveling to any city that has gyms that allow for ClassPass credits to be used! As a business owner, it’s on you to decide if having ClassPass will add revenue, especially if your club is in a tourist area.

 – How many times can I visit a studio each cycle?

“You can go to most studios on ClassPass as often as you want each month*. Depending on what city you are in, after you attend a studio 3 or 4 times in a membership cycle, the credit rate may increase.”

Kate from

 – Is there a list of studios available?

On the ClassPass homepage, you can use the Explore Studios function to find out if there’s a studio that takes ClassPass credits. If you are a health club owner, partnering with ClassPass gets your business listed so subscribers to ClassPass can find you.

– What are credits?

“Credits are what you use to book classes through ClassPass. In certain cities, you can also use your credits to book gym time and wellness appointments. Depending on your membership plan, you get a certain number of credits each month. You choose how to use your credits each cycle. Classes have different credit rates, which are dynamically priced based on a number of factors.”

Erica from ClassPass

– How are credit rates determined?

Credit rates for each club and class vary depending on several factors.  Class time, location, studio type, booking time, popularity, and visit count are all factors that determine the credit rate for each location.

As a business owner, you can choose your peak hours and best class times according to your ClassPass revenue needs, and can help!

 – Do my credits roll over?

“If you don’t use all of your credits before your cycle ends, we will automatically roll over up to 10 unused credits to your next cycle. These credits will appear in your account within 24 hours of your cycle renewal date. We are unable to roll over more than 10 credits each month, and your credit rollover restarts each cycle so unused credits do not accumulate cycle to cycle. If you cancel your account, you are ineligible for roll over credits.”

Mercedes P. from ClassPass  

 – How many classes can I take each cycle?

“Depending on your membership plan, you get a certain number of credits each month, which you use to book reservations on ClassPass. The number of classes you can take per cycle depends on the classes you book.”

Ali Mill from ClassPass

 – Will’s business software help my business increase revenue?

“Champion Physical Therapy and Performance created over $4,500 monthly recurring revenue within the first month with We love how we can consistently showcase our brand from our gym, to our homepage, to our online training platform, to our apps. It’s a unified experience for all our users.”

Mike Reinold, PT, DPT, SCS, CSCS

 – What is the ClassPass cancellation policy?

As a business owner, it’s important to know that you’ll be compensated for your work. ClassPass does charge a cancellation fee to members:

“This policy is important for our partners because it ensures that studios are still paid for spots that go unfilled due to late canceling or missing a reservation. For many of our studios, filling each spot is critical not only for their business, but for guaranteeing you have a high-quality experience every time you attend.”

Mercedes P. from ClassPass

The Bottom Line

ClassPass is NOT a club management software application, however, ClassPass does work with most apps. ClassPass is an app that provides a subscription service for users in which the return is credits that can be used at select clubs and businesses who partner with ClassPass.

Why does this matter?

If you decide while using your customized all-in-one software that adding ClassPass would be beneficial for your business, leave it to our endless integration capabilities to make sure the job gets done:

Endless Integrations

With integrations and customizations, your business will always be ready to hit the ground running. is constantly adapting to the ever-changing health club and gym management climate and has built a reputation for providing solutions that meet demand:

“The team is amazing and their web and mobile workout technology is more than we ever expected! Not only can clients watch exercise video demonstrations, but they can also select alternative exercises, log workouts, and track their performance. All of this is made possible by a high-quality platform and tremendous team!” – Mike Boyle Strength and Conditioning provides all-in-one software that is designed with your plans in mind; whether those plans include automation, scheduling, reminders, POS, workout logging, etc. A fully capable integration platform that’s completely branded to your business is the solution you will get from

Ready to let handle your business needs?  Book a demo for the all-in-one custom-branded Business app today! 

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Summer Weight Loss Motivation | The Leaf Nutrisystem Blog

Summer Weight Loss Motivation | The Leaf Nutrisystem Blog

Summer is the season for having fun, but it is full of unwelcome temptations when you’re trying to lose weight and maintain your beach body. Sweltering weather can entice us to lounge around to keep cool rather than being physically active. And hard-to-resist junk food shows up at so many special events or even just when you hear the jingle-jangle of the ice cream truck coming down the street. The good news is that summer also offers you lots of enjoyable ways to burn calories and eat well. At home or on vacation, you can keep your beach body and stay on track with keeping your summer weight loss motivation.

Here are a few of our favorite tips for summer weight loss motivation :

1. Play time.

playing outside

Remember when you spent your summer days outside, playing tag, catch, hopscotch and other simple, active games? They are still fun ways to enjoy time with the kids in your life while you burn calories. And if your daily exercise is fun you are much less likely to binge on treats afterward than if you work out in a gym, according to a 2005 study in Marketing Letters.

How to Avoid Heat Stroke This Summer

Read More

2. Hit the links.

summer golfing

According to, playing 18 holes of golf while pulling the clubs in a cart burns about 350 calories. But if you’re not a golfer, you can still enjoy the fun (and get some summer weight loss motivation!) by hitting balls on the driving range for an hour or playing a round of no-skill-needed miniature golf. Along the way you’ll burn off up to 210 calories.

3. Get dirty.

summer gardening

Gardening is a low-impact exercise that helps you maintain your strength and flexibility. Better yet, you get a steady supply of fresh, nutritious fruits and vegetables to enjoy whenever you want. A study in the Journal of the Academy Nutrition and Dietetics showed that people of all ages who grow even a little of their own food tend to eat more fresh produce, a key component of your healthy diet.

7 Tomato Recipes You Need to Try This Season

Read More

4. Boogie down.

dancing outside

Dancing, fast or slow, to the sounds of the music you like, burns 200 to 225 calories in a half hour—talk about some FUN summer weight loss motivation. Even better, when you dress up in your favorite summer outfit and move your body to the rhythm of a live band or DJ, you reduce stress and improve your mood. Dancing, according to a study in the European Journal of Sports Science, decreases stress hormones in our bodies and raises our self-confidence.

5. Partner up.

summer weight loss motivation

Working out with someone who gives you encouragement and support increases how much you will exercise, report researchers in Scotland. Find a buddy who loves to dance, swim, ride a bike or any summer activity you enjoy and you will be more likely to keep up with your daily fitness goals.

Exercising in Summer: 5 Moves for Easy Weight Loss

Read More

6. Wash your car.

summer weight loss motivation

Grab your hose and bucket and while give your vehicle a fresh and shiny look you’ll burn 150 to 200 calories in 30 minutes. You’ll save money you’d spend at the local car wash, you’ll keep cool, and you’ll keep your metabolism going strong. And you’ll feel good every time you get in your car.

7. Shop the farmer’s market.

summer weight loss motivation

The nearly 9,000 farmers markets across the U.S. are fully stocked in summer, according to the Agricultural Marketing Resource Center. That means you get to bring home all kinds of freshly picked produce at its peak of flavor for your daily servings of non-starchy vegetables. Tomatoes, peppers, zucchini and string beans all taste best when eaten just a few days after picking. Look for delicious summer fruits too, including peaches, melons and berries (all SmartCarbs), to enjoy with your meals and snacks.

6 Summer Slim-Down Foods That Help You Lose Weight

Read More

8. Fire up your grill.

summer weight loss motivation

Cooking over an open flame adds lots of satisfying flavor to your meals without loading on extra calories. Make quick and easy summer Flex meals by grilling lean proteins, like chicken or seafood, and tasty vegetables such as zucchini, bell peppers, onions, and eggplant. Looking for new ideas on what to grill? Check out our story on 7 Foods That Taste Better Grilled >.

Stay motivated all year long with the help of a Nutrisystem meal plan >

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The Top 10 Total-Body Medicine Ball Workouts

The Top 10 Total-Body Medicine Ball Workouts

A gym without a medicine ball is like a basketball court with no hoops, yet often they get overlooked. Medicine balls are wondrously simple tools for improving your functional fitness.

While there are plenty of medicine ball exercises to choose from, I’ve gathered my favorite 10 that can be peppered into your current routine to spice things up. You can even do them all together to complete one medicine ball-inspired workout!

1. Bicycle Kicks

There isn’t a single muscle grouping that isn’t involved in this masterpiece of a movement, although make no mistake… your abdominals are the highlight. If you’re challenged in the coordination department, then this is a great opportunity for you to improve!

How to do it: Take a V-sit position with your feet off the ground, if you’re able (feet on the ground for back issues). Take your medicine ball and pass it underneath your leg by bringing your knee towards your chest. Repeat on the other side in a figure 8 formation.

Rep count: 10-30 (each leg = 1 rep)

2. Balance Burpee

If you’re nursing any wrist injuries, sit this one out. If not, then get ready for an added bonus of balance to the traditional burpee!

How to do it: Start standing with your medicine ball before bringing it to the floor, using it as a singular handle, and jumping back with your legs into a plank position, momentarily. Jump back towards the ball, then jump straight upward before repeating the whole grueling process. If the jump is too hard on any joints, tendons, or ligaments then go through the same motions only with a step instead of a jump.

Rep count: 10-20 

3. Wall-Sit Cabbage Patches

This exercise is made exponentially better by blasting a great song through your headphones and getting lost in the music. It’s also a great way to get your legs screaming, core engaged, and shoulders fired up (if you’re in the market for such things).

How to do it: Choose your medicine ball weight, find a blank space of wall and get in a wall-sit position. Then, get your best “dad dance” going with as wide of a circle as your muscles can muster. Make sure you go both directions with your cabbage patch or else we’re never going to make it onto “So You Think You Can Dance.” That’s what we’re all here for after all, right?

Rep count: 10-20 Circles (each direction)

4. V-Sit Single Arm Balance Presses

This is another one that puts the “core” in “coordination” which, and this can’t be stressed enough, is great for helping your body operate at its fullest potential. When you incorporate balance movements into your regimen, you give love to the small stabilizers, tendons, and ligaments that make your body’s world-go-round in ways that major movements can’t. Plus, you open more neural pathways which increases your mind-to-muscle connection. Read; enhanced bodily function & decreased potential for injury.

How to do it: Revisit the V-sit position (feet up if able, feet down for back issues) and hold a medicine ball in one hand in preparation to shoulder press. Have your free arm extended all the way out to work as a counterbalance mechanism while working your core even harder. Balance the medicine ball in your hand and press all the way up. Bring it back down while maintaining your balance and repeat!

Rep count: 10-15 (each side)

5. Atlas Chops

The last of the V-sit positions, this one is the most taxing on bodies that have back problems, so unless you’ve got a good command of your core, back, and hips… consider avoiding this one. If you’re good to go, then let’s do it! The focal point is core with your arms and back getting some great sculpting by proxy.

How to do it: Maintain the V-sit pose (feet up is the hardest, feet down offers lower back support), grab your medicine ball, and bring it to the back of your neck with arms bent at the elbow. Bring the ball back in front of you and all the way down to your hip (you choose which one since you’ll be alternating) while keeping your arms bent. Repeat by bringing the ball back up and then down to the other side.

Rep count: 10-30 (each side = 1 rep)

6. Lateral Lunges w. Butterfly Elbows

Working your lateral range of motion is easy to overlook but is wise to avoid if you can help it. This is a great one for getting that side movement in not just with your legs, but your arms as well.

How to do it: Take a wide stance while holding your medicine ball against your chest. Lateral lunge all the way to one side, focusing on getting as much of a stretch on the extended leg as you can while keeping the heel flat on your anchor leg. As you lean into the leg stretch, flare your elbows all the way up to parallel with your shoulders while keeping hold of the medicine ball. As you come back up to switch to the other side with your legs, bring your elbows down. Repeat on the other side!

Rep count: 10-20 (each side)

7. Isometric Lunge Orbits

If you’ve been looking to do a wall-sit style exercise, only with lunges… look no further, the time is now.

How to do it: Get into a lunge position with your medicine ball, lunge downward, and hold at the bottom. The leg in front of you should be at a 90-degree angle (or close to it) which is perfect for you to pass the ball around your thigh, going under/over the leg. Once you’re finished with your reps, do the same thing on the other side.

Rep count:10-20 (each side)

8. Kneeling BOSU Ball Bounces

A BOSU is easiest for this one, but if you don’t have one, anything that you can balance on your knees while keeping your feet off the ground will do (folded mat, foam pads, cushions, etc.). This exercise adds a small plyometric component while sharpening your reflexes and further strengthening your infrastructure.

How to do it: Take a kneeling position on a BOSU (round side up) with your weighted ball of choice. If you’re able, keep your feet off the ground (if not, you have something to work up to). Now simply bounce the ball hard enough to bounce back up and catch it. Repeat as fast as you can while doing your best not to lose control of the ball (this may take some practice). For an added bonus, bounce the ball to your left and right. This will challenge your balance and engage your core, too.

Rep count: 10-30

9. Quadominal Extensions

This exercise will target your quads, hamstrings, and abdominals in an “outside the box” sort of way. Whichever of those three need the most work is where you’ll feel it the most.

How to do it: Lie on your back and place your medicine ball between your feet (a little weight goes a long way). Squeeze the ball between your feet and lift your legs up, maintaining a 90-degree angle at the knee and keeping your knees above your hips. Holding this position like a statue, extend your legs all the way up while holding the ball. This is one of the few times where the goal is to lock your knees out. Return the ball back down and do not let your knees sway.

Rep count: 10-15

10. Back Extension Pass

Our last endeavor involves the entirety of your back kinetic chain to assure no stone is left unturned. Although it seems simple, this exercise acts as a spotlight on areas that might get ignored more than you think. Be mindful of your neck, shoulders, back (upper and lower), core and legs as they’re all going to need to work together to get this done correctly.

How to do it: Lay on your stomach with your medicine ball about an arms-length away from your head. You can elevate your feet to get an enhanced glute/lower back squeeze but keep your feet down on the ground if the strain is too much. When you’re ready, simply roll the ball from one side of your body to the other doing your best not to let your arms drop until your allotted reps have been done.

Rep count:10-20

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