MindBody Review [Everything You Need to Know]

Get the Basics…

  • The types of businesses serviced by this software are studios, gyms, and individual fitness professionals
  • Having a branded app allows businesses to give potential customers the option to find, book and pay for classes in advance.
  • Because the MindBody software is so versatile with its ability to integrate with other applications that have additional business support features, it is able to offer its users several versions of its operating platform to maximize the benefits.

When over 200,000 fitness clubs worldwide serving close to 175 million customers are looking to bring in collectively over $87 billion in revenue in 2019, it means the space for fitness applications, software, gym equipment, innovation, and businesses has still not reached its ceiling.

In an industry that is constantly growing, if a business cannot adapt to stay relevant, or at least change its process to be more industry ready and friendly, that business will absolutely NOT be around for an extended period of time.

This is where MindBody and other fitness industry business software look to be a part of every business owner’s solution.

With those notions in mind, this review is going to cover the MindBody company background and give you a brief overview of their system, review the features that the MindBody software offers businesses, and teach you more about the types of businesses and entrepreneurs that MindBody services.

You’ll also get the lowdown on pricing, check out MindBody’s top competitors in the fitness software industry space, and come up with the bottom line to help you make the best decision in taking the next step to expanding your business.

MindBody Company Overview

Before we get into the more serious information on features, pricing and comparisons, let’s take a look at the MindBody Software promo video from their Youtube page:

MindBody Inc., is a software fitness app whose primary directive is connecting its business clients and individual customers with local consumers in their general area.  

It is a cloud-based fitness business software that operates on a fee-based platform that is also semi-customizable to each individual business. Because it is a subscription-based service, MindBody does offer several subscription tiers that vary in price based on the needs of each individual business owner.

MindBody fitness software was originally introduced as HardBody Software by Rick Stollmeyer and Blake Beltran in 2000, and incorporated as MindBody Software in 2001. 

A publicly traded company on the NASDAQ: MB, MindBody currently services over 34 million health and wellness customers in over 130 different countries, while also being utilized as the primary business management software and online scheduling platform for close to 60,000 other health and wellness based businesses.

The types of businesses serviced by this software are studios, gyms, and individual fitness professionals seeking to maximize and retain their current clients while marketing through various automated systems in the MindBody database to bring in potential new consumers for the user’s business.

Yoga and Pilates studios, indoor cycling facilities, group and personal training gyms/studios, salons, spas, and other health and wellness based integrative businesses are all able to utilize the MindBody Inc, software platform.

Bikram Yoga and the New York Health & Racquet Club are two of the most recognizable names on the Mindbody clientele list, and they are also listed as the “Largest global provider of online business management software to the beauty, health and wellness industry,” by Institutional Venture Partners.

Some other awards and accolades that MindBody has gained over the years of its business growth are:

  • 2016 Webby Award and Webby People’s Voice Award in the Mobile App: Fitness and Recreation category.
  • Best In Show 2016 W3 Award in the Mobile App/Sites: Health and Wellness category
  • Chief Product Officer Chet Bradenburg received The Tribune’s Top 20 Under 40 Award
  • MINDBODY Connect – Codie Award for Best Consumer Application 2015
  • MINDBODY Express – Silicon Valley Business App: Best Finance & Management App 2015
  • Named among the top 50 best places to work for by Glassdoor in 2016, 2015 and 2014.
  • Named among Inc. Magazine’s fastest growing companies in the U.S. (Inc 5000) annually 2008-2015, making the Inc 500 list in 2009.[25]

While B Better Business Bureau (BBB) profile rating remains at an A+ value, the consumer complaints have an average of a one-star rating through the 17 reviews posted on the profile.

Mindbody Features Overview

Mindbody Inc. not only comes with a plethora of features but also has a marketplace for integrative apps that can be linked and are actually suggested for use with the Mindbody fitness software application.

Within the Mindbody Fitness Software, the basic client has access to:

We all want our businesses to be just that, OURS. Sometimes, we need a little help from friends. With MindBody, when purchasing a branded app MindBody requires that the user register in the Apple store THEN send the request to MindBody for partnership in development.

This is what it means for your business should you choose the MindBody software:

  • MindBody can no longer publish your branded mobile app through our Apple Developer account.
  • Your business must register for an Apple Developer account to continue using the iOS version of the branded mobile app.
  • Once approved by Apple, you must grant MindBody permission to publish the app on your behalf.

This is only for the iOS application versions, with MindBody still publishing branded apps for its users on the Android platform.

Having a branded app allows businesses to give potential customers the option to find, book and pay for classes in advance.  The best part of the process is the workout, so being able to get in and out of class is always a huge bonus for participants.

– Mindbody Software Versions

The MindBody Fitness Software App contains four software versions at varying rates according to client need. These are Essential, Accelerate 1.0 and 2.0, and Ultimate 1.0 and 2.0.

– MindBody Software Packages and Features

Because the MindBody software is so versatile with its ability to integrate with other applications that have additional business support features, it is able to offer its users several versions of its operating platform to maximize the benefits.

MindBody offers Essential, Accelerated, and Ultimate versions. Each of the Accelerated versions (Versions 1 & 2) and Ultimate versions(1 & 2) have very minute differences, but each is still an upgrade over the basic Essential package, which still packs a ton of functionality for the business owner.

– Essential Version Features

With that in mind, below are listed the additional features covered in the Ultimate packages. Each Accelerate package version falls somewhere in the middle of these two tables.

– Ultimate Version Features

As one can begin to ask themselves, just how many features and upgrades are classified as too many? What all do you need or want in a fitness or salon business application?

Fortunately, the deciding factor that really differentiates the Ultimate version is their use of the automated marketing software, Frederick. Frederick collects more than one million data reports for businesses around the world.

With its primary goal being to increase repeat business, get more online reviews, and help the business sell more membership packages, Frederick has helped businesses generate five times the cost of the add-on application’s monthly subscription price in customer business.

Frederick is capable of:

  • Two-way SMS option for all of Frederick’s Smart Marketing tools (except package and membership promotions)
  • Custom email builder to design your own drip campaigns
  • Segmented, customized contact lists
  • Complete referral and rewards program
  • Ready-made, on-demand promotional campaigns to boost business when things are slow
  • Automated client-outreach campaigns to fill slow days or last-minute openings
  • Targeted package and membership upsells
  • Lost client recoveries
  • Feedback and reviews captured automatically and uploaded to your social media channels

A dashboard screenshot of the quick information Frederick can provide:

MindBody Frederick Dashboard

“Frederick takes the data accrued in your MINDBODY software—on customers, staff, services, and sales—and builds a complete picture of your business. It then automates and optimizes customer outreach through custom drip campaigns, referral programs, reputation management, and flexible client retention tools that aren’t available in Accelerate—or anywhere else.

It may even replace some of the third-party services you already use. Frederick builds on the basic retention features included in the Accelerate package by connecting a full suite of marketing tools to your MINDBODY software.” Mindbody Website

While it’s always great getting a rundown of features and looking at tech information sometimes we want it spelled out in layman’s terms to get a better feel for whatever product or software we end up using.

Some gym software ends up being clunkier than necessary, while others run smooth but have processing issues. Below are some “layman’s terms” on the MindBody fitness software application.

“The app lets you promote intro deals and last-minute offers to attract new clients in your area, and shows you how active they are so you can keep them engaged. We only apply a small service fee for each offer and deal sold in the app, much less than similar services, which typically charge 50% or more.” –Mindbody Website

“On top of your app listing, you can also list your classes and appointments on Google, the largest search engine in the world. So, when potential clients search for “spin class” or “personal training,” they can book and pay for those services directly on Google. We charge only 10% of your price for each class or appointment booked.” –Mindbody Website

“Once you’ve attracted new clients, keeping them engaged is key. MINDBODY health club marketing tools include the Retention Marketing Dashboard, which automatically sends two-way text appointment reminders to reduce no-shows.” –Mindbody Website

– MindBody App Integrations

Fitmetrix is the premier MindBody integrative software add-on that signs members in and allows them to reserve spots for classes, while also sending emails of progress and tracking client performance. 

Fitmetrix works with heart rate monitor software bands to assist in client performance and activity tracking while giving clients live metrics like heart rate, calories burned and effort points all on the gym leaderboard for clients to view progress during classes.

Fitmetrix Screenshot

The Mindbody website also has a Partner Marketplace that allows the business owner access to “premier partner” add-on apps for retention, client and potential customer follow-up, marketing and advertising, along with other features intended for faster, easier, and more automated business growth.

With over 55 partner apps in the Mindbody Partner Marketplace, business owners are encouraged to pick and choose the add-ons necessary for their business-specific growth, bettering client retention, business marketing, upgraded automation features, etc.  

The Mindbody team also is capable of creating personal branded apps for the owner’s mobile applications. The app is tailored to client needs for their business and brand and can be created for iPhone, iPad and Android mobile users.

– Additional Integrated Apps and Features:

Software What It Does
ClubOS Studio Club OS Studio is a prospect-to-client conversion tool built for yoga, pilates, cycle, barre, HIIT, and other boutique studios in the US and Canada. Manage relationships using automated texts and emails, and reach them at the right time. Have a client who hasn’t been to class in 45 days? Set an automatic email or text to remind them about your next available class. Have a new lead that’s come through your website? Set an automatic email to offer them a free class pass, and get them in your studio.
Mindbody Cards and Key Tags: MINDBODY partners with a premier third-party printer to provide premium quality plastic cards and key tags that are connected to your MINDBODY site.
With custom key tags, the check-in process becomes instant: one scan of a barcode registers the client.
Bring new clients to your door with gift cards and redeem them instantly via your magnetic stripe or bar code reader.
ID & Membership cards give your members a tangible way to access your facility whenever needed.
Bowtie Bowtie automatically turns missed calls into paying clients, so you never miss a customer. Service businesses miss 25% of calls; 85% of customers who call a business that doesn’t answer won’t call that business again, which means every call counts. On top of that, your AI receptionist sits beautifully on your website, responding and booking customers so they never leave your digital storefront unattended. If a client asks a question that the AI hasn’t learned, it will ask for their phone number and you can respond through the mobile app and dashboard at any time.
ClassPass Increase monthly revenue by filling unsold class spots, attract new users by getting discovered in the health and wellness community, and optimize your business through accessing reservation data, user behavior, and spot utilization
Constant Contact MINDBODY’s new Constant Contact integration makes it easy to automatically:
• Sync contacts—and their marketing opt-out preferences—between MINDBODY and Constant Contact.

• Send welcome emails to new clients.

• Email clients on their birthdays and anniversaries.
Peerfit Corporate wellness could use some help getting in shape. By partnering with Peerfit, you’ll gain access to new members via local employers, paid for by their corporate wellness dollars. Our platform integrates with MINDBODY and helps personalize wellness programs, allowing employees the ability to choose the fitness classes and services that best suit them.
LiveEdit The LiveEdit Platform is a cloud-based CMS (content management system) website builder, enabling users to access their website content from any internet-connected device, at any time, from anywhere in the world.
WaiverKing WaiverKing is more than a waiver company. Our unique, dynamic tool is changing the way business works, no matter what health and wellness industry you’re in. We can help you go paperless with forms for registration, PAR-Q, contracts and monthly fees, memberships, health questions, intake, treatment, cancellations, suspensions, waivers and other information.
Zenrez Zenrez is sales and marketing software built for fitness studios. It manages the entire customer lifecycle—helping you attract new customers, retain and upsell your existing customers and recover customers at risk of churning.
Perkville Our programs award points to members who sign up for classes, refer friends or check in on social media. These points can be redeemed for the rewards of your choosing: anything from free merchandise to a session with a personal trainer to a discounted spin class.
Listen360 A simple, two-question survey is automatically sent via email when a client checks in for a class or appointment through MINDBODY. You’ll have the ability to quickly and privately resolve client issues, improving your retention rate, while happy clients are invited to post glowing reviews on Google and Facebook.
Zipwhip Zipwhip empowers businesses to connect with their clients in the most effective (and preferred) way possible—text messaging. Zipwhip text-enables your existing business landline, VoIP, or toll-free number and provides intuitive, cloud-based software, so you can securely and reliably reach your customers every time.
Bench Bench is the easiest way for wellness entrepreneurs to get tidy books and accurate financial reporting. Bench is North America’s largest bookkeeping service for small businesses. We give you an intuitive software to track your finances, and a team of bookkeepers to do your books. Includes tax season support.
Triptribe Retreats generate revenue for studios and give clients an experience they’ll associate with your brand. Trip Tribe makes retreats simple, with no risk, no deposit and little work. You’ll diversify your income and build student loyalty for memberships and workshops.
iKizmet iKizmet produces a visual business intelligence system designed specifically for fitness and wellness businesses. Our platform automates reporting and eliminates the headache of generating, gathering and assembling reports, so you can make better decisions about your business. We provide industry-best-practice dashboards and charts that assemble and compile a daily view of how well your business is doing.
Venga Leveraging a two-way integration with MINDBODY, along with highly targeted and fully automated email/SMS campaigns, Venga empowers studios to:
Acquire new clients with a seamless referral program.
Convert clients to members through personalized package and membership recommendations.
Nurture authentic instructor and client relationships.
Collect actionable feedback with post-class surveys.
Celebrate client attendance milestones.
ActiveCampaign ActiveCampaign uses applied intelligence. It’s a system that lets you optimize conversations with your customers throughout their lifecycle, by providing the necessary tools for any class-based fitness location to manage the customer experience.
Emma Emma’s integration with MINDBODY syncs all of your member data so you can send your most targeted email. Our integration with MINDBODY syncs customer data, fields and client indexes from your MINDBODY account directly to Emma, allowing you to send more targeted and personalized email marketing to your clients.
BrandBot Easily target the right people at the right time sending texts and emails based on their behaviors. Quickly create, schedule and send clean, professional and targeted emails, newsletters and social posts whenever you would like.
Core Health & Fitness Core Health & Fitness is the world’s fifth-largest manufacturer and distributor ofcommercial fitness products to gyms, health clubs and community recreational centers. Marketing its products underthe Star Trac®, StairMaster®, Schwinn® and Nautilus® brands, Core providesintelligently-designed, reliable fitness equipment and services in the cardio, HIIT, groupcycling and strength categories.
Trainerize Trainerize combines online workout and nutrition tracking with meal planning, client communication, in-app payments and access to the world’s best fitness add-ons, such as MINDBODY, MyFitnessPal, and FitBit. Fitness professionals can use Trainerize to boost client engagement and grow their businesses by tapping into the market of online training or adding hybrid training options to their current services.
First Credit Services FCS delivers a professional and compliant collection solution, which health and wellness businesses can rely on for added revenue, without alienating a single past-due member. Currently representing over 45,000 membership-based businesses, FCS offers innovative software that allows past-due members to flow seamlessly to collections, so health club owners can focus on providing a positive experience for each of its members.
QuickerNotes QuickerNotes software is a robust set of tools for creating SOAP notes for your clients. The software integrates with MINDBODY to pull client and appointment data so you avoid duplicate data entry. Features include note templates, an all-in-one overview of client note history, memberships, staff notes and alerts, document and image uploads and past note copying
SpaceCraft SpaceCraft’s fitness website templates come pre-configured with MINDBODY branded web tools and allow your customers to access your website and schedule on the go, from any device. Our intuitive content management system lets you customize your fitness website design and manage your content without touching a single line of code.
YogaBaron Yoga Baron’s aim is to provide timely information for yoga studio owners to best market their businesses online and attract new students. The YogaBaron blog focuses on starting, building and running a yoga studio.
SpaFinder Millions of people find inspiration to keep well every day via the Spafinder Wellness 365™ brand, also known for its widely-distributed gift cards, available at 70,000+ retailers worldwide. As a MINDBODY customer, you are automatically opted in to the Spafinder Wellness 365™ Gift Card program. The redemption feature is already working—your point-of-sale screen now includes a place to enter Spafinder Wellness 365™ Gift Cards.
Sweti SWETI is a service-oriented marketing team built just for your fitness studio. Your business thrives on getting new leads, whether from customer referrals, online searches, social media engagement, offer cards, special events and even online advertising. SWETI can help you make all of this work. The creative juice, the professional copy, the perfect graphic design and the optimization machine—that’s what SWETI provides.
LoyalSnap Loyalsnap helps convert new clients to members (8-12% increased retention), minimize client cancellations (by 5-18%), and capitalize on upsell opportunities at the right time.
Our full integration with MINDBODY and our intuitive, automated emails and text messages— based on client activity—help you put relevant offers and follow-ups in front of your clients at the right time.
FronDeskAi With FrontdeskAI, your customers can reach your business 24/7 to:
Ask questions
Modify appointments
Sign up for classes
Notify specific staff members
Redeem promotions
Apiant APIANT makes it easy to connect MINDBODY to your favorite apps. As a certified integrator, APIANT has pre-built templates you can install in less than 90 seconds to integrate MINDBODY with HubSpot, Salesforce, Ontraport, ClinchPad, Base CRM, ActiveCampaign, Contactually, JotForm, AWeber, MailChimp, Stripe, Google Contacts, and many other apps.
BirdEye In today’s digitally connected world, BirdEye lets you use customer feedback to make your business easy to find and convenient to choose. BirdEye enables you to send fully automated review requests to your customers and integrate seamlessly with your CRM. With customizable timing, branding, and content, you can get new reviews from your customers on sites like Google and Facebook without lifting a finger.
Cazoomi yncApps® is the easiest, fastest way to synchronize MINDBODY with your other software applications, without breaking the bank. Once available only to Fortune 1000 companies and large studios or gyms, our integration platform empowers your MINDBODY software to automatically integrate with other applications, all for less than the price of a gym subscription.
Customer Screen Digital Signage Customer Screen is an affordable cloud digital signage platform that runs on any TV or projector. All you need is an Amazon Fire Stick ($30-$40) and WiFi. Integration with MINDBODY allows you to instantly display your auto-updating class schedule, packages, and services. Additional modules and widgets include Instagram feed, marketing and product showcases, item boards, image slideshows, and videos. Available layouts include full-screen and two-panel and three-panel split.
FitGrid FitGrid helps studios empower the largest part of their workforce to positively represent their brand and deepen client connections. The FitGrid system consists of an instructor-oriented mobile app , which delivers critical information to your instructors and allows rapid follow-up messaging. The studio-oriented admin dashboard provides business intelligence insights about the effectiveness of your instructors’ efforts.
FitReserve The FitReserve integration with MINDBODY provides real-time scheduling and reservations with no extra work for your staff, and no listing fees for your studio. Currently partnered with top studios in the New York City, Boston and Washington, DC metro areas, FitReserve will be expanding to new markets soon.
KeeperInsights Integrated with Booker, Keeper Insights is a turn-key business intelligence solution and Key Performance Indicator (KPI) program. Our platform visualizes your true business performance in a format that allows you to quickly identify trends. We deliver your critical numbers so you can easily prepare for team meetings, set goals, and communicate progress.
MBPlugins MBPLUGINS offers local payment solutions for businesses within the Netherlands, enabling your customers to pay with the local payment solution of their country, namely iDeal.
NamasteLight NamasteLight’s email marketing and automation for yoga studios syncs customer data, fields, and client indexes with your MINDBODY account. With the industry’s most comprehensive automated client retention package, our team customizes your new client, milestone, and win-back campaigns with your studio’s unique brand and voice.
O2M StudioTools Our software was built by studio owners, for studio owners. We process cancelation fees automatically, allowing you to focus on tasks that matter, like running and growing your business. Our software incentivizes your members to make sure that when they need to cancel, they do it early—so you can fill that spot and increase your revenue.
PresenceAI With Presence AI, you become instantly available 24/7 over text messaging using your existing landline phone number (or a new dedicated texting number). Presence AI answers customers instantly, making their experience a great one every time. In fact, the average customer response rate with Presence AI is above 85%.
Referizer Increase your customer retention by 36%
Boost your Google, Yelp, and Facebook reviews by 300%
Automate your email marketing strategy with our pre-made campaigns
Get at least 4-10x more customer referrals using our automated referral system
Eliminate slow days with our text marketing campaigns
Communicate with your members using our Smart Social WiFi feature
Track, save, and record every inbound call using our call tracking app
Capture leads using our SEO-friendly landing pages
RiG-London RIG is an iPhone app that connects users to nearby boutique fitness classes in London. Fully integrated with MINDBODY, we bring thousands of weekly workouts to our community and new customers in studio doors. Users can book classes on a pay-as-you-go basis, with dynamically priced rates set by your studio—to fill off-peak slots, increase revenue, and keep clients coming back.
RXPhoto RxPhoto helps medical practices capture, manage and store high-quality and consistent before and after photos in a repeatable process. We help dermatology, aesthetics, plastic surgery, vein treatment, medical spa and wound care clinics use those photos to convert consultations to procedures and cross-sell aesthetic products and procedures.
Quote.Stock.Sell. Quote Stock Sell provides hosted connector services to upload your MINDBODY sales data to cloud-based accounting software.
Spivi Spivi is an interactive multimedia platform made for fitness clubs and indoor cycling studios. First, it collects data such as power, cadence, speed, distance, and heart rate from sensors. Then, it combines that data with personal information stored in the cloud, such as age, weight, and performance history. Finally, it generates virtually unlimited visuals, including unique group simulation, leaderboards, videos, and more—all in real-time.
Unapp Unapp is a new type of app to improve your booking experience, retain customers, and increase attendance. And, Unapp is fully integrated with MINDBODY, down to storing credit cards directly with your studio. Unapp is like lots of custom apps wrapped into one, aggregating many MINDBODY-based studios (and more) in one consumer app.
CloudDoc/WaiverMaster Waiver Master is an affordable cloud document management platform that allows your customers to fill out and/or sign various forms, waivers, membership contracts, policies, and other documents. All submissions and customer data are stored securely in the cloud, so you can view, export, and search them at any time from an online dashboard.
Weave Our unique platform provides your business with a digital phone service that eliminates your current phone bill, and a software platform that gives your team an experience that feels as effortless and efficient as a smartphone.
VivaSpot Quickly convert your WiFi network into an automated marketing machine that builds customer profiles, drives repeat bookings and increases your profits. With VivaSpot, you can easily collect customer information, reward customers, gather feedback, increase social visibility and cross-promote offers, events and mobile application downloads.
Wellbeats Wellbeats is the on-demand fitness program that lets people work out however, whenever, and wherever they like. Our goal-based workout plans, fitness assessments, and 400+ classes are led by highly certified, relatable instructors. Seamlessly integrated with FitMetrix, Wellbeats’ comprehensive app technology delivers a personalized fitness experience based on clients’ interests.
Zeezor look up key metrics at the national, local, and stylist level, set up goals and contests, use data visualization to help better coach staff, compare your business to industry benchmarks via ZeeZor Stack-Up, and engage with users via phone or text messages.
Nift Network Nift brings in customers who sign up for more classes, purchase memberships, and become loyal clients. By only bringing in customers in your area—and people we know are a great fit for what you do—we make sure your business becomes a part of their fitness routine. Just tell us what kind of client you want to welcome, set a budget, and watch Nift work.
Yombu Yombu allows you to fully customize your client onboarding process and (finally) go completely paperless. Using our native iOS and Android apps, or white-labeled web version, your client intake can be elegant, fast, and accurate.
SalonClouds SalonClouds+ builds custom report dashboards, intake forms, check-in kiosks, custom apps and websites with online booking, e-commerce, IOTs, and marketing tools that are tailored to your branding and business.

– Developing Workouts

MindBody software does not contain a workout program template, but that isn’t necessarily a bad thing. Most trainers and businesses want to drive traffic and generate sales, which is what happens BEFORE clients are signed.

There are very few workout template creation apps in general, because every trainer is different, and there are a lot of trainers out there with a LOT of different templates.

– Point of Sale

The software allows for purchases to be made in two different ways; through a “walk-in” sale and also with a “client” sale. A walk-in sale is categorized as any sale made without it being attached to a “client.”

The client sale is just that, a sale with a product attached to a client, either through a membership sale or tracking the products that each specific client purchases.

Let the team at Exercise.com show you how to grow and manage your fitness business better!

Who Uses MindBody?

– Market/Target Positioning

MindBody fitness software is structured to best help small to mid-sized businesses, making it a great solution for gyms, fitness studios, and personal training centers along with salons, spas, massage and wellness centers, yoga studios and dance schools.

– User Perspective

MindBody software is highly rated with thousands of reviews on Google, Yelp, Facebook and several review sites. Here’s a brief look at the statistics:

MindBody Ratings Preview

662 five-star ratings out of almost 1500 reviews with the four-star reviews at almost 400 means a lot of happy business clients.  Taking into account the cost of the MindBody software, the question changes from whether it fits the need for your business to: “Will MindBody software be a good investment for my business?”

And another review sheet:

Mindbody User Review Score

Here are what some MindBody business owners had to say about their favorite features in the MindBody software:

Many of the cons in the MindBody reviews centered around payment processing options, the clunkiness of the software, and functionality.

Many reviewers love the MindBody app and their customer service team but the overall consensus is that MindBody although having a lot of features was hard to navigate, had a steep learning curve, and wasn’t functioning up to par with expectations for the price.

Clunkiness is always a result of software trying to cover too many bases with one trip. Whereas some software has its own niche(i.e. VirtuaGym, the software application that does include a Workout Builder Template which they are upgrading), MindBody aims to cover everything and be a one-stop shop for fitness business software.

– Pricing

Earlier we covered the basic features in Essential and went over the additional features offered in the Ultimate version.  The pricing changes dramatically from Essential to Ultimate but comes with a free trial so a business owner can find out if the application is for them or not.

With each tier for pricing comes upgrades, as we saw in the features section, where we listed a comprehensive table showing almost exactly what each business owner has access to at each tier, but here is a more simple breakdown (see table above).

If you do not think your business needs the investment of a system you will want to work and learn with over time, MindBody may not be the fit, but it remains one of the top fitness club management systems for a reason.

And while not everyone needs a custom-designed mobile app especially in the franchise industry, the MindBody price is still comparative across the market with its subscription competitors.

Top Direct Competitors

Below is a list of MindBody’s top ten competitors and general price range. There were only a few that did not have their prices available to the public, and most did include live demos and or free trials with their products.

In the growing industry of fitness and wellness comes new competitors, and with those competitors come new ideas for gyms to garner attention and interest from seeking consumers.

Regardless, from 9Round(a franchise kickboxing circuit gym) to OrangeTheory(HIIT strength and cardiovascular training), local Crossfit gyms, Glutelabs and a plethora of other specialty facilities, there is a software for every type of business.

The Bottom Line

MindBody seeks to impress by offering a wide range of capabilities and services at a price more towards the higher end of the spectrum in comparison to their top competition.

Being in business for a good chunk of time, especially in such a growing industry as the health and wellness space, allows for a company to not only gain a foothold, but grow its business so that it can have more money, and with that money develop better programs.

With a massive features list, it remains a fact that if MindBody can’t provide what you are looking for, there is probably an add-on application in the Partner Marketplace – whether it’s free or will be another additional cost to you, well, that you’ll have to take a chance on –  that can complete the task that the business owner wants finished.

Most of the marketing and branding tools are available in the customized MindBody websites that come with the higher tier pricing.

These invaluable resources that save you time and energy have been shown to increase business, but again, every business owner is just a little bit different, though driving sales is a key factor in staying in business.

Overall, it seemed that most of the customers were happy with their purchase and use of the MindBody fitness software, regardless of the price, however, clunkiness with the application did seem to be the major issue if one had to be brought up.

The last thing any gym needs for fast training of associates and a smooth membership application process is a slow, clunky dashboard that takes forever to load.

MindBody has a great reputation and its pricing only invites the serious business owners really looking to invest and expand.

Some apps are only good for small to mid-size businesses, so growing out of a system might be inevitable if business heads in the right direction, but because MindBody services large fitness and wellness businesses the owner of the software would never have to worry about switching over to something different.

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Trainerize Review [Everything You Need to Know]

Get the Basics…

  • Trainerize is a web-based workout tracking software used primarily for online personal training.
  • It’s most valuable feature is a flexible workout creation system which can organize almost any workout a trainer can imagine.
  • Along with 30 days of unlimited use in the trial period, the most basic version of Trainerize can be used forever at no cost.

The digital age has taken many experiences and services online that were once limited to physical interaction in the customer’s local area. Personal training is no exception and while it may not have been the first field to take advantage of the possibilities of this era, online training and consulting are now a huge segment of the fitness industry.

Its meteoric rise in popularity owes mainly to the additional opportunities and convenience it provides both clients and trainers:

Whereas a client seeking a personal trainer was once limited to those within the distance they could drive, he or she now has access to some of the best in the world with no geographic constraints.

While a trainer once struggled to fill unpopular workout times, sometimes even discounting their services to do so, they can now use such times to interact with clients remotely, create training programs, and check up on clients’ progress.

Gone are the days when online training pioneers were obligated to use a complex, self-invented web of organization to manage all the tasks related to remote training: a website to advertise their service, Skype to talk to clients, Paypal to collect payments, emailing clients their workouts, and innumerable spreadsheets for tracking business and workout data.

The growth of the field has brought a variety of useful solutions in the form of software platforms that streamline all these tasks (and more) by combining them in one highly efficient system. One such product is Trainerize and in this review, I’ll cover everything you need to know about this popular tool for personal training.

Company Overview

Trainerize is a software company founded in 2012 and located in Vancouver, British Columbia. According to the most recent available data, their software is utilized by 75,000 gyms and independent trainers.

While that figure represents the number of direct subscribers to the service, Trainerize further estimates that an additional 300,000 people use the platform as clients of those gyms and trainers.

According to business information resource Owler.com, Trainerize has approximately 185 employees and generates $3.5 Million in annual revenue.

Trainerize users count

Features Overview

–Custom-branded Web & Smartphone Apps

Sample of custom branded apps in Trainerize

With its primary function of connecting trainers with clients remotely, Trainerize relies heavily on its mobile apps. The recommended best practice for utilizing the software effectively is you, as the trainer, access the full version via laptop or desktop computer while clients make use of the app exclusively to log their workouts.

While trainers may log in through the mobile app to view client data and even build/adjust workouts, the full array of capabilities and intuitive design of the full browser version absolutely make it the best option.

Though Trainerize offers custom-branding of its app, a certain caveat should be pointed out:

Even after purchasing the one-time customization setup fee of $99, your clients will not immediately see the app as yours. They will still need to search for and download the “Fitness App (by Trainerize)” and only after logging in will they be identified as your customer and shown your customizations.

After having logged in for the first time, clients should permanently see your chosen app icon and your logo on the loading screen and header. This is essentially the full extent of the custom-branding as all interactive portions of the app will keep the default appearance and function of the basic Trainerize app.

While the Trainerize app is known for ease-of-use and a clean user-interface, it has a bad reputation concerning bugs and crashes. Trainers and clients alike report common problems when inputting workout information. Trainerize updates the app frequently to combat this issue but new ones seem to pop up as fast as others are fixed.

A unique and interesting bonus to using Trainerize is getting a free, customizable website linked to your service. While Trainerize remains evident in the domain name(your company.trainerize.com) and page templates are pre-set, this site actually offers a decent amount of autonomy in design.

What can you do in the custom site?

  • Upload your choice of images
  • Create pages for any information you’d like to include. About, Testimonials, Programs, and Pricing are commonly used.
  • Add widgets to accept payments and share your training schedule.

Note that even after being customized, the page will still tend to appear very basic and generic to most visitors. Thus, an established company with an existing professionally-designed website may opt not to activate this feature.

Nonetheless, it offers perhaps the quickest and cheapest way for a new business or individual to get online and begin promoting their service when they are just getting started.

Sample Trainerize website

Surprisingly, Trainerize does not place much emphasis on this feature in its advertising or make it apparent to new subscribers right away. Dig into Settings > Web Address > Your Trainerize Address to access the site designer.

–Workout Creation

As a personal training focused platform, how workouts are built and distributed to clients may be the most important factor of all in judging overall quality. On this feature, Trainerize does not disappoint.

This software boasts one of the most powerful and flexible workout creation systems available anywhere and enables trainers to build nearly any workout they can imagine. Before we get ahead of ourselves though, let’s look at the overall structure of how it operates:

Any serious professional knows that workouts should not be stand-alone events but part of a larger program aimed at a defined goal. Trainer’s will, therefore, appreciate that Trainerize works the same way; beginning at the level of the program then building the individual workouts that make it up.

You the trainer will first determine the broad purpose of the current training cycle and how long you want it to last. Trainerize calls this the “training plan”. You can give it a unique name, as in the example below, or be more technical and name it by the primary fitness components you’re targetting such as “Beginner Strength” or “12-Week Hypertrophy”.

You’ll then create individual workouts to be nested under the training plan. For my sample strength training program “Pick up Heavy Things”, you’ll notice there are two workouts in the plan “Lifting-Lower” and “Lifting-Upper” and the summary describes how the client will implement the two.

Trainerize client Program

The nuts and bolts of designing a workout are very simple. You can use the extensive exercise library which can be searched by exercise name directly or sorted by equipment, target muscle group, etc. Alternatively, you may opt to add custom exercises and, during their creation, fill in all the details like tags to make them easy to find later in the library.

When adding an exercise from the library, Trainerize automatically includes their brief instructional video of the movement.

But here’s the issue with the built-in videos:

The technique demonstrated and described by the Trainerize staff actors/models just isn’t very good. For many videos, particularly those for weight training, it appeared the model had little or no experience in the movement prior to the demonstration. Certainly, he did not have the proficiency to be used as an example of how these movements are performed.

In skimming through the library and in searching for particular movements, I determined that most videos were subpar for what I would want to show a client. If you are like me, a specialist in a specific mode of training, you will probably prefer to utilize the option to insert a better video from YouTube or upload your own when putting those exercises in a workout.

Videos aside, the robust library of exercises serves well in making it easy to create workouts within the training plan.

–Workout Delivery

When a trainer makes any change in a client’s account in Trainerize, the client is notified and can immediately enter the software and view the new program, workout, or notes that have been added.

Though clients can access the software through a desktop browser, they should predominantly utilize the mobile app for one simple reason:

Taking their workout log with them to the gym to be viewed and updated as they train. This ensures more accurate data is put in by the client and that they closely adhere to the instructions given by their trainer.

Another benefit is the ability to view the attached instructional videos that accompany each exercise in case they need a quick refresher just before their set.

For trainers, the mobile delivery and logging of workouts provide the opportunity to keep up with clients’ program compliance. By default, trainers are automatically notified when a client performs their workout or fails to complete it on the scheduled day.

Particularly when a workout is missed, you should reach out to the client to get them back on track. Doing so not only pushes them toward achievement of their goals, it demonstrates your attentiveness and improves their perception of your level of customer service.

As the client progresses, they build a compliance score which rates how well they follow the prescribed training program. Trainerize tracks this score over time so you can see trends over time and use this data to advise the client and make decisions about changes to their training.

You may, for example, notice that the last week of every month is when your client has the lowest compliance. After bringing this up to the client, you learn that their job involves monthly deadlines with a lot of extra hours and added stress at the end of each month. In the future, you’ll plan for workouts that week to be fewer or shorter to accommodate their work-life balance.

–Nutrition Plan Delivery

When it comes to creating a client’s nutrition plan and monitoring their successful implementation of it, Trainerize offers two methods of doing so.

Manual creation in the app and tracking with MyFitnessPal:
In Trainerize, select the client and navigate to the Goals tab on their profile. Here you’ll input daily goals like total calories and macronutrient targets. Your client will be sent a notification to connect their existing MyFitnessPal account or set one up.

As they input their food in MyFitnessPal each day, Trainerize will automatically sync to the food log and tell you if they’re on track.

If you use this method and want to provide a specific meal plan to the client, you’ll simply upload a PDF document you’ve created with the plan and the client can view it within Trainerize.

Evolution Nutrition Integration:
If you subscribe to Evolution Nutrition for an additional fee, you can sync your Trainerize clients with their software and use it for setting goals, delivering a meal plan, and letting them track their food.

Those three steps are all performed within EN and the integration with Trainerize allows both you and the client to see metrics on how well they complied with the plan.

Both of these options for delivering a plan and seeing the results are seamlessly integrated with the client’s dashboard making it incredibly simple to monitor your client without having to leave the Trainerize app.


Trainerize enables its users to sell their services and downloadable products like e-books directly through the software.

Create your menu of offerings on an external business website, your Trainerize.me page, or even your social media page by way of the optional Facebook integration.

While those encompass all you need to do business online, you may also manually input sales and take payment in your account. When utilizing Trainerize with in-person clients, this is likely the go-to option.

Now for the specifics on how the billing system, Trainerize Pay, works:

After adding your products and training packages and listing them on your website or Facebook page, you’ll need to activate payment processing. It’s as simple as entering the Payments Setup menu and selecting GO LIVE. 

Payment processing in Trainerize Pay is powered by Stripe and entails a flat monthly fee as well as amount-based transaction fees. The monthly fee of $7.00 is charged as long as your payment account is live, even if you have no transactions for the month. Pretty simple right? Transaction fees are where it gets a little trickier but your rates are must-have information!

How transaction fees work:

  • Domestic (US) credit and debit cards
    • Stripe charges 3.15% of the amount plus 30 ¢ per transaction.
    • Example: A client pays $100. Subtract ($3.15 + 0.30). Amount you receive: $96.55
  • International credit and debit cards
    • Stripe charges 4.15% of the amount plus 30 ¢ per transaction.
    • Example: A client pays $100. Subtract ($4.15 + 0.30). Amount you receive: $95.55
  • Transaction fees are removed from the total before the balance is paid out to you.

While more favorable fee structures in the 2-3 percent range are certainly available from other processors, you can’t beat the simplicity of onboard payment processing with no manual set-up aside from entering your bank account information.

–Client Engagement

The many convenient ways to interact with your clients via Trainerize are an impressive feature of the platform.

Once a client has been onboarded into the system, the trainer can handle all interaction through Trainerize without the need for off-platform emails, calls, or video chat. This is due to the complete array of communication options built into the app.

You can use the in-app messenger to check-in with clients or start a video chat using the built-in access to Skype or appear.in. Not only are these great time-saving features, but they’ll also help you maintain privacy and keep your work and personal communications separate.

Trainerize also offers a feature advertised to help you acquire clients through a profile on their public-facing trainer search site, Trainerize.me. Your listing here can be found by prospective customers who search for you directly or by location or training specialty.

Trainerize.me is a neat bonus that takes very little time to set up but its value for actually obtaining new clients is questionable. Most of the public will simply not be aware of the Trainerize platform until already they become a client of a trainer who uses it. There is no reason to believe they will find and choose to utilize this site over Facebook or Google.

A final form of client engagement is automated communications via email and in-app messages. I’ll detail how you can utilize this feature in the next section.


Trainerize automated communication

Trainerize features an impressive range of automations designed to keep your clients on track and help your business run smoothly.

In account setup, users can have Trainerize automatically message clients when triggered by specific events. When you add a new client, they’ll automatically receive a welcome email which invites them to create their Trainerize account and download the app.

You can also have customized documents sent to clients such as waiver forms and other onboarding materials.

Throughout their participation in your service, clients will receive in-app messages to remind them of scheduled workouts and congratulate them on completion of goals.

By customizing these messages, you can enhance the perception of quality in your service without the effort of sending clients hundreds of individual texts and emails.

These provide a great opportunity to spend more time focusing on their clients’ workouts and less on manual office tasks. It’s all about efficiency.

Let the team at Exercise.com show you how to grow and manage your fitness business better!

Who is this fitness software for?

–Target Market / Positioning

Trainerize advertises its software to independent trainers and fitness clubs. According to the company, they provide an “all-in-one member engagement platform for personal training, small group training, online challenges, and online training.”

From examination of their marketing and experimentation in the software itself, it’s clear that the primary target is fitness trainers who provide remote services via the web. Think about it:

For in-person training, many of the Trainerize platform’s features are superfluous. When a client is observed by their trainer for every set, there’s simply no need for them to log their performance in their smartphone as there is with remote training. Nor would either party need the communication features like Skype calling to interact with each other.

Perhaps there is a use for software like Trainerize in a brick-and-mortar gym providing a hybrid service between open gym access and true one-on-one coaching but by far the greatest value is in web-based services for which Trainerize covers all the necessities.

–User Perspective

Trainerize has a solid reputation with positive ratings from the well-known review sites Capterra (4.5 / 5), GetApp (4.6 / 5), and Finances Online (8.7 / 10).

Subscribers gave it, on average, 4.5 out of 5 stars in Value for the Money, Features, Ease of Use, and Customer Support. 

Trainerize ratings from GetApp

Many positive reviews mention the intuitive workout creation system and the convenience of being able to integrate communication and nutrition tools with the app.

On the other hand, one can find numerous mentions of bugs (particularly when used on Android devices) and claims that while tech support is friendly and responsive, they often can’t provide resolution when problems arise.


Trainerize determines the cost of your subscription on the basis of how many clients you’ll manage through the platform and your choice of paying on a month-to-month or annual schedule:

Client # 1 2 5 15 30 50 75 100 200 Unlimited
Monthly $0 $5 $20 $40 $60 $90 $125 $160 $200 $300
Yearly $0 $4.50 $18 $36 $54 $81 $112.50 $144 $180 $270

While so many tiers may make Trainerize’s pricing structure seem overly complex, here are the benefits:

The broad distribution of volume-based tiers makes it appropriate, at least where cost is concerned, for a lot more trainers than most software options on the market. The inexpensive, low-volume options make this model great for trainers who have few clients because they’re either just getting their start or they do personal training as a side gig.

Additionally, Trainerize doesn’t require any manual update or re-subscription to the service as you gain clients and move up the price tiers. The software will automatically update your service as needed when you add clients.

–Trial and Setup

Trainerize offers a generous 30-day trial of its software with unlimited access to all features and no cap on how many clients you can add to your account. You can begin this trial without submitting payment information or committing to a subscription after the 30 days are up.

For the trial period and in general, Trainerize is a low touch software in which users will learn on their own or from tutorials without interacting with sales representatives. However, if you do need in-depth help, support is available by submitting a help ticket or calling their technical support phone line.

In addition to the 30-day unlimited trial, the free version of Trainerize which supports just one client is a great way to continue experimenting with the software if you’re still unsure whether or not it’s right for you.


  • Workout builder: Create workouts from a huge library of exercises or input your own and deliver them to clients.
  • Create goals and track progress: Give each client personal measures of success and view trends over time as your clients record their efforts.
  • Monitor your clients: View and analyze performance data, before-and-after photos, body measurements, and nutrition.
  • Promote and sell your products: Use your own website or social media to advertise and close sales within Trainerize.
  • Integrate with other popular services: Use MyFitnessPal, MindBody, and Skype in tandem with Trainerize for an all-in-one experience.

Top Direct Competitors

In the web-based training software category, Trainerize’s biggest competition comes from these companies:

Exercise.com, the only software offering complete custom-branding for your business’s online platform and mobile apps.

TrueCoach, which has many features to match those offered by Trainerize but a slightly higher cost per client and fewer integration options.

TotalCoaching, a workout building and delivery software with a higher cost per client but lacking major features like electronic payments and custom-branding.

Frequently Asked Questions (FAQs)

Q: How much does Trainerize cost?
A: Trainerize charges based on how many clients you manage in their software. Price ranges from $20/month for a few clients to $300/month for unlimited clients.

Q: How much do trainers charge in Trainerize?
A: Trainers can charge anything they deem appropriate for their services, Trainerize has no minimum or maximum amount.

Q: How can Trainerize help users personalize service to their clients?
A: Customizing the app with your brand and modifying the various automated messages and the best ways to give Trainerize a higher quality, personalized feel to your clients.

Q: What integrations are available for Trainerize?
A: Trainerize can connect to MindBody, MyFitnessPal, EvolutionNutrition, Mailchimp, Facebook, Skype, Appear.in, and your personal website.

Q: What problems can the software solve for trainers?
A: Trainerize helps bring separate channels of workout delivery, communication, and billing together in one streamlined system.

Q: Can this help me if I train clients in multiple locations?
A: Yes, you can keep all your clients’ data in a single account. There’s no need to distinguish the physical location of a client since everything is managed via the web.

Q: Should I use the pre-made programs in Trainerize?
A: Though pre-made programs can save you time, it could reflect poorly on your business to use generic templates if your clients expect personalized service. Make sure what you provide to clients matches what you advertise.

Q: Should I already have clients before I start using the software?
A: You can start using it with no clients or just a few at a very low cost. It’s a great opportunity to learn how the software works with little upfront investment.

Q: Should I use this in my brick and mortar business?
A: Certain gyms that offer personalized programming but not necessarily one-on-one guidance would be a good match for this software. Additionally, trainers may use the software to track everything for their clients without client input. 

Q: What smartphones are compatible with the Trainerize app?
A: Any iOS device with iOS 8.0 or later. Android devices with version 5.0 or later.

Trainerize logo

The Bottom Line

In addition to covering the basic expectations of a personal training software, Trainerize comes through with some surprising extras that can help expand the fitness pro’s offerings and impress their clients.

From a technical standpoint, Trainerize does have a few wrinkles to iron out to improve the reliability of its mobile apps which are heavily used by clients for workout tracking and communication.

For trainers looking to expand their in-person services to include training clients online or make remote training the crux of their business, Trainerize should definitely be on the shortlist of software to consider.

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5 Ways to Increase Revenue by Selling Workouts [Proven Tips]

Hey, it’s Jeff Crews, Chief Marketing Officer for Exercise.com, and I’m going to show you five ways fitness businesses are delivering workouts online to increase revenue.

But before I get into that I want to give you a brief history on Exercise.com and who we are.

Since 2011, we’ve had fitness businesses all over the world leverage our all-in-one business software to get their own custom-branded apps to manage their business, deliver workouts, and, ultimately, increase revenue and engagement while saving time.

We have many parts to our software, but our e-commerce allows fitness businesses and professionals to deliver workouts online in a way that’s automated, engaging, professional, and, most importantly, affects their bottom line by increasing revenue.

When it comes to the word “online” please take that with a grain of salt because I know your mind might go to somebody on Instagram or Facebook.

That typical online trainer, and yes, we’ve helped those people do really well, but we’ve also helped the brick-and-mortar businesses who are training clients every day, and this is an opportunity for them to deliver workouts online, still in their gym, but in a more efficient way.

You can take payment for a workout, and at different opportunities when you think about an add-on or a down-sell or somebody’s completely canceling, you now have opportunities to still increase revenue.

I’ll show you five main ways that a variety of genuine clients who are right now leveraging these ways to increase revenue, and I hope it’s a great resource to you.

#1 – Single Workout Plans

One way to increase revenue online is by selling single workout plans. Think of it as this: here’s a six-week workout program around a goal I can help you achieve.

Give me a single amount of money and you’ll get access to this plan for life with all the benefits that my apps provide: logging, scheduling, performance tracking, exercise demonstration videos.

Much like when people buy an audiobook, when they buy a workout plan from you through your apps, they have it for life. And there are different ways you can market this. If you’re online it’s pretty self-explanatory: “Hey, buy this program.”

The cool thing is if they’re already a member, it’s a great way to get them to make another purchase. Or if they’re not a member, it’s a great way to get them in the door to make that purchase, and subsequently, get them on a membership or whatever other services you’re offering. And again, they would have them for life.

But if you’re a brick and mortar gym or fitness business, it’s a great way to increase revenue when you think about add-ons.

So maybe a current client or member has been a member or client for years, well now’s an opportunity to say “Hey, here’s a workout plan that’s around the goal you’d like to achieve. Pay a single price and you have it for life, and you can do it whenever you want.”

Or if you think about a down-sell, maybe they’re not going to have time for personal training, but they still need a workout program, now you have an opportunity to provide that.

If they’re completely canceling, or if they’re just going away for a while, it’s just a great way to offer a workout program that they’ll have for life, that can increase the revenue for your fitness business.

Again, whether you’re online or a brick-and-mortar business, the same principles apply. It helps you make more money. It helps you provide a more professional experience.

One example of a real-life client who is benefitting from this is AMPD Performance. AMPD is a gym out of Dallas. They train a lot of pros like Jordan Speith, and they use our software in a lot of different ways.

One way they utilize our software is using it to sell workout plans. You see they’re selling this $49 workout plan for shoulder care, and the customer simply clicks to get started. Once he or she does that, that’s when our software takes over and begins handling everything.

We’re on their domain. Simply create an account: email, first and last name, password.

Or I can log into my account. I sign up. I pay with my credit card information and take advantage of any coupon codes if they’re available. I click complete purchase, and at that point, I’m paying $49.99 for just this four-week plan for life.

Once I purchase it I have access to it from my computer. I can see days, weeks, videos, what’s prescribed, all that great stuff.

I’ve actually started this plan, so it’s on my workout journal. Whether or not I access my workout journal from my computer, I can see the scheduled workout and I can log it and print off a PDF. Again, it happens automatically.

Whether or not I download the AMPD iPhone or Android apps, I can simply open up the apps, login, and I’ll see that on the 13th is my scheduled workout. I can simply tap on that scheduled workout to go right into it.

This entire professional experience happens automatically through our technology.

It’s a great resource too. Simply tap on that first exercise. Just for example’s sake, I can see the video, I can see the exercise notes if they’re available. I can see what’s prescribed, in this case, it’s a timer; so, I can start that timer, but you can do weights, sets, reps, time, or distance. You name it, it can happen. Then, I simply click up here to go to the next exercise.

As I complete exercises, I get a green checkmark, then I hit log, and my data’s saved for life.

You can see what a powerful product that is and what a game-changing experience it is. And that’s just one way clients are using it. The same principle applies to a lot of our other clients.

I can start. I can stop. I can have that flexibility all within your software, which is really our software handling it all.

Another example is Don Saladino. He’s a celebrity trainer. He has a gym in New York City, and one of the ways he leverages our software is by selling single workout plans. Specifically, he has a lot of celebrities he trains like Blake Lively, Ryan Reynolds, and in this case, it’s a Hellboy program. It’s six weeks and he’s selling it for $80.

So, when I click any of his calls-to-action, our software takes over where they sign up: email, first and last name, password, they pay, and they get started.

If I go to Don’s app right here, you’ll see that it’s in my library as a purchased program along with others that I’ve purchased that I can start and stop whenever I want.

I’ve actually started it, and the same principle applies. On Monday, I have a scheduled workout. I can tap it and see what’s prescribed in a very professional, engaging manner [with] videos. It tells me exactly what to do and I log it and it saves my progress.

Another satisfied client example is Mike Boyle Strength & Conditioning. He and his crew are a top-10 gym in America. Mike is considered a godfather of strength and conditioning, and they’ve done very well selling 12-week programs at various goals and to various demographics.

So, let’s just say this adult fitness program. I simply click that, and, again, we take over. We sign up. They pay. They get started, and then they get access to the plan for life. It’s a very engaging plan.

Again, if I go over to Mike’s apps, you’ll see the same idea. There’s the program on the computer with everything that I have prescribed. I’ve started this plan as well just to give you an example of what it looks like in the journal.

I’ll throw it on right now. I can easily see my scheduled workout, tap to open it, and see all of MBSC’s videos for each exercise: sets, reps, time, distance, and I can log and track that performance. For life, it’s available to me as a great resource underneath my plans tab along with other programs I may have purchased. And all the while, MBSC has increased their revenue.

So you can see how this applies.

Whether you’re online, whether you’re in-person, whether you’re dabbling with either or, you can increase revenue by selling workout plans, and these are just a few examples of fitness businesses doing that right now and delivering it through a custom-branded experience.

#2 – Group Workout Memberships

A second way to increase revenue online is by selling group workout memberships. There are three main ways you can do this. I’ll show you some real examples right now of clients doing that, and you can apply whether you are completely online or a brick-and-mortar business.

Either way, you’re going to get people on a recurring workout membership where they get new workouts or workout plans automatically with the same professional, engaging experience through your custom-branded apps.

The first way is through a monthly-workout-plan model like PJF Performance does. They’re a gym out of LA and they train top NBA professionals like James Harden. But they’re very well-known when it comes to specific sports performance goals.

One such performance goal is increasing your vertical. So, if you have a great track record of helping others achieve this specific goal, you can make the following offer: join this membership for $27.95 a month or $275 one-time purchase and get a new four-week vertical jump program every month for a year that’s going to help you increase your vertical.

Whatever your specialty is, you can make a similar offer. The system is smart enough to understand that if you joined maybe three months ago, you’d have up to month number three. If I joined today I’d only have month number one. So we’d be on our own journey.

Let the team at Exercise.com show you how to grow and manage your fitness business better!

It’s ultimately going to be the same journey, but it can take anybody where they’re at and get them started and take them through that automatically, so you can concentrate on marketing it, setting it, and forgetting it.

In this case, the same process applies when it comes to collecting payments. I’ll just click here and once I do that, I’m taken to the signup where I’m on their domain, custom-branded to them, and I create my account or I log in.

I’m paying $27.95 a month, and I also have the opportunity to enter coupon codes. I click complete purchase, and now I’m on that recurring payment. Every month as I continue paying, I get a new workout plan in my library.

So I’m actually going to go into the PJF Performance app. I have a scheduled workout, but I’m going to go over here and go to my library, and you’ll see I have a bunch of plans because I’ve been part of this membership for a while now.

Every time I get a new plan I get an email and web notification that I have a new plan available. Whenever I want to, I can click on a plan. I can start and stop it and create my own schedule so that it shows up on my workout journal.

I simply go into the gym, whether I’m on the iPhone, Android, or computer, there’s my scheduled workout. Easy to follow. Easy to do because it tells me exactly what I need to do when it comes to the exercise: sets, reps, time, and all that.

I simply go into exercises, and as I complete them, I click next. And as I do that, I get green checkmarks and I can click log and track that performance.

This is a model that works a lot when you’re trying to get someone to a goal, a higher level goal, and you want to give them monthly workout plans.

You can create your schedule as the business, PJF Performance in this case, and then the system will start that person on it with these plans automatically in their library. And they can now start and stop, and everyone can be on their own schedule based on when they get signed up.

A second way to increase revenue through group workout memberships is to think Netflix or Costco or BJ’s: Having the membership is what gives you access to everything.

That’s what Barbell Physio’s doing.

For $19.99 a month or $140 a year, I get access to a bunch of different workout plans that I can start/stop whenever I want automatically. No time release or any of that.

I just click register now. I start their payment process: signing up, logging in, paying. In this case, I’m paying $140 a year after a 14-day free trial. Enter my credit card information, and I complete the purchase. When I go to that app, you’ll see that right away: no time release or anything.

In my plans, I have access to a database of very beneficial programs that I can start and stop whenever I want. This is obviously an online application, but if you’re a brick-and-mortar business, think about if you have a lot of people coming into your facility and using the equipment.

If those customers aren’t using any personal training services, this is a great way to engage them.

“Don’t want a full-time personal trainer? No worries. Join our membership where you can get workouts and you can follow through the app no matter where you are or what you want to do. We have a bunch of workout plans for various goals.”

#3 – Workout Of The Day

Madeline Moves Tighter together Workout Challenge

The third way to increase revenue through a group workout membership is to use a workout of the day model.

In the previous two examples, you’re taking a workout plan and assigning it whether you’re saying it’s available immediately or whether it’s available in three months.

In this example, you’re using our group workout calendars to actually put workouts on a calendar so that whatever’s on the calendar is automatically going to show for all the members in the group on their workout journal.

This is really good when the participants in your workouts don’t necessarily need the progress monitoring, but just need to make sure the exercises are being done. They’re coming in and doing them or going to their gym and doing them.

It builds great community and engagement because every day everyone’s doing the same workout, and it’s easy to market around that.

Here is one example: Madeline Moves. She is offering weekly workouts. They pay monthly or yearly. They click that button and we take over.

We collect payment. We make sure they get their workouts. And we make sure it’s all being delivered through Madeline’s apps.

So email, first name, last name, password. They pay. I’m going to pay $20 a month in this case. Enter my credit card information, and then whatever Madeline puts on the calendar is going to automatically show on my app along with everybody else.

It is a great way to manage a large group of people because it’s one calendar. Today’s date: here’s the workout and do it. And it’s super engaging because it teaches habits when it comes to your members saying “Ok, open the app,” and boom, there’s the workout of the day.

Simply click on it, tap it, open it, and I’m good to go, and I have everything I need.

So those are three main ways to leverage group workout memberships to increase revenue. You can have time-release plans, and that’s good when you’re thinking about long-term tracks.

You can say here’s a database of plans, think Netflix, and you can pick and choose whatever you want; we all have different goals, here’ a big database for you to choose from.

Or you can use the workout-of-the-day model. Follow this calendar, everyone’s doing it together. And simultaneously, you created a way to both increase engagement and revenue.

#4 – Group Workout Challenges

A fourth way to increase revenue online is by running group workout challenges. This is a great option because you’re not only going to increase revenue (pay $50 to join this challenge), but you’re also going to increase engagement because it’s real time.

It’s similar to the workout-of-the-day format, but for a very specific time block (e.g. the next four weeks or six weeks), and it’s focused around a specific goal. For the next four weeks, starting on October 8th, everyone’s going to get the same workouts that are going to help everyone get strong and lean.

It’s a great way to increase revenue because it’s user-friendly like a single workout plan. It’s easy for someone to understand pay a single price, get access to this challenge, and then the plan for life after that.

The challenges really trigger people’s minds to get invovled and get engagement going.

So the same process applies when someone goes to the sales page, purchases the challenge, and gets access to it. They simply open up the app, and whatever the calendar has set, the scheduled workout will show.

When it comes to a calendar, I’m just going to go to a demo portal because I don’t want to mess up any current client challenges. You can see this is the group workout challenge calendar. Whatever is on this workout is going to show for all those members.

In this case, this plan’s only going for four weeks, and after that, it’s done and they get access to the plan for life.

So a challenge, a great way to increase engagement and increase revenue. Whether you’re online or in-person, there are a lot of different ways you can leverage this to make that money and to make other people make other purchases down the road because it’s a killer, engaging experience.

#5 – Individual Workout Programs

The last way to increase revenue online is by delivering custom, individual workout programs. Because of the time investment involved in the customization of these programs, you’ll be able to offer a higher price point for this service but have fewer clients opting for it.

However, those clients will likely be more invested in you because they’re willing to pay more for what you’re able to provide for them.

The process of signing up is the exact same process you’ve seen. I simply click sign-up online, or I can do it in person, and then once I do that I start the checkout process where I create an account or log in. I pay, in this case, $259 a month, and now I’m a client of Dean, and he can manage my account.

In the plan of AMPD, they have a few different pricing options, so I can pay $149 a month or I can pay a six-month or an annual contract.

I click that to start the payment process. In the six-month case, I’m paying $816 every six months, which is really good because the trainer is getting more commitment up front. Then I’m a client of AMPD and they can deliver workouts directly to me.

I’m going to go to a demo portal because I don’t want to mess up any clients’ live workouts, but I can give you an example of the two ways you can deliver workouts.

One of those ways is the calendar model. You can see I simply go to the calendar, and once I’m there, I can easily build workouts from our database.

I can add saved workouts with one click. I can copy workouts or I can import workout plan templates to the calendar, but ultimately, whatever’s on the calendar is going to show on my workout journal, so it’s easy for me and for you to know what’s going on.

For example, if I open up the app and a workout is scheduled for today, I tap that and go through with it. You can see how it’s a professional and engaging experience that is worthy of its price point.

The second way you can deliver workouts to clients is to just assign a plan to their account that they can start and stop whenever they want.

You can see in this example they’ve assigned a six-week strength workout plan that was assigned April 17.

A lot of clients do that when they don’t necessarily know their schedule, but people are willing to pay a higher price point to get fully individualized programs that they can start and stop at their discretion.

To recap the five main ways you can increase revenue online are through single workout plans, group workout memberships, workout-of-the-day plans, group workout challenges, and fully customized individual workout plans.

The workouts are delivered in an engaging, professional manner with proven results. The workouts are easily accessible through our user-friendly and intuitive apps.

Regardless of the physical location of your fitness practice, we can help you increase revenue with our e-commerce software and do it in a way that is time-saving, cost-effective, and lucrative to your business.

Book a demo to start that process. We’d love to help you take your business to the next level.

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Vagaro Review [Everything You Need to Know]

Get the Basics…

  • Vagaro is a cloud-based management solution for salon, spa and fitness businesses.
  • Vagaro is the #4 ranked salon and spa software in 2019, with 38,000 customers, 3rd highest in the top 20 field of salon and spa booking and appointment scheduling software.
  • Well-priced, tons of automation and customization features with security protection and support make this a very well rounded salon, spa, and fitness software application for virtually any business.

This Vagaro review is going to cover a basic overview of the company, briefly cover as many relevant features as possible while discussing the more standout ones, go over the available marketing and branding tools Vagaro might offer, and lastly, cover the prices of the software and software upgrades/integrations.  By the end of this Vagaro review, you should have a very solid idea of whether the Vagaro software is for your business, or not.

The company overview is going to cover the company’s founding, what type of software the Vagaro application is along with its functions, and lastly, what Vagaro is best known for: booking and scheduling made seamless and easy.

The features section is all about giving you the information necessary so that you know know what you can expect from the Vagaro software.  If there are software integrations that can boost the Vagaro application performance for your business, that will be discussed in this area. Finding the best application for your fitness business is the primary goal for this Vagaro review.

In branding and marketing you will find out exactly how Vagaro can help you do just that: help you with branding and marketing your business, which means better quality clients and customers which means more revenue, which allows you to do what you do best: run your business.

All of the relevant pricing for basic Vagaro software and its upgrades will be discussed at the end so that you can make a decision that will help your fitness or salon and spa business shine the most.

Vagaro Software Company Overview

Vagaro is a cloud-based management solution for salon, spa and fitness businesses.  The software’s key function is to match clients and consumers to salons, spas, and participating fitness spaces.  Several types of customers seek out Vagaro as their business software:

Vagaro Customers Comparison

The Vagaro software application is a payment processing tool that enables client payment transactions to be handled during the booking or appointment scheduling.  This feature makes it super easy for clients to locate the services they want and pay for them in advance, making the booking, appointment setting, and POS transaction process easier for customer and business.

Incorporated in 2009 by Fred Helou out of Dublin, California, Vagaro employs just over 60 individuals and recently received $63 Million in funding for their appointment and booking tools which have helped make business transactions more user-friendly, which means better business.  In terms of revenue, Vagaro sits right in the middle of the competitor revenue earner’s list with $2 Million in their last year.

Vagaro is the #4 ranked salon and spa software in 2019, with 38,000 customers, 3rd highest in the top 20 field of salon and spa booking and appointment scheduling software.  There are 102,000 users on its platform have helped Vagaro attain over 311,000 likes on Facebook, with the next closest competitor over 37,000 likes away.

Vagaro Competitor InfoGraph

The Better Business Bureau(BBB) rating for Vagaro Salon and Spa software is an A+ coupled with six 1-star reviews posted to the Vagaro BBB website.

Vagaro Software Features Overview

If you’ve been in the fitness or salon and spa industry then you’ve probably worked with various different types of business software.  Some come with ease of functions for making sales, especially if the gym is offering shakes, food, juices, snacks, and swag gear.  Others are all about recording data, while some others are centered on integrations with social media and other fitness apps.

Vagaro is especially known for its functionality around appointment setting and ease of booking for business AND clients.  Clients are able to search in their local vicinity for businesses that offer the services they are looking for.  For each participating business, the customer can complete the booking appointment and sales transaction, making the experience that much easier.

This type of software functionality also works in gyms where fitness classes reign supreme, so gyms or businesses that offer classes like TRX, Zumba, Spinning, Aerobics, Dance, and other group exercise and fitness classes like Crossfit are a fantastic fit for the Vagaro software.

Up next we will take a comprehensive look at system functions within the Vagaro fitness, salon and spae software.

Vagaro Capabilities

Vagaro comes with a serious list of functions that are included in the basic subscriber package.  The following table contains functions bracketed under the following category lists:

  • Scheduling/Extras
  • Database/Reporting
  • POS/Transactions
  • Branding/Marketing
  • Tools/Support

Although Vagaro does have a Pro version for users who need just a bit more from the platform, Vagaro’s software is directed at servicing hair and nail salons, spas, barber shops, massage parlors, tanning salons, hair removal businesses along with fitness businesses such as personal trainers, cycle studios, Crossfit gyms, dance and yoga studios, offering support for several other fitness business types.

Customer Appointment and Booking Features

Because Vagaro is so adept at making appointment setting and class-booking easier for clients, most of its features are also centered around making the user experience less complicated and more streamlined which are two keys to running a profitable sales experience.

Vagaro’s software is not only capable of transferring over client and inventory lists from your current software but will do so at no additional charge to the user.  Vagaro’s online booking has a calendar feature that comes complete with notifications and customer tracking, marketing options, branding tools, and business management reporting.

Online Booking

Vagaro makes appointment booking and setting easy by allowing users to book from:

  • The users custom website
  • The Vagaro App
  • Google
  • Yelp
  • Facebook

Google and Yelp are additional software functions that each unique business can add to meet the needs of their own individual client base more efficiently.  With rescheduling, recurring appointments, cancellations, and available class times with class size cap limits, Vagaro salon, spa, and fitness software make scheduling and payments seamless and easy.

Notifications and Customer Tracking

With the option to opt in and out of receiving text messages, Vagaro has settings for businesses to send class and appointment reminds to each client to help decrease class no-shows, allowing businesses to fill the voids and reach their revenue goals with much less mess.  Customer preferences can be stored in the system, making the appointment and booking process unique to each client.

Data Reporting

Integration with Quickbooks is also available on the Vagaro app, making it easier for businesses and employers to access payroll, timecards, appointments, marketing revenue, and tactics, along with inventory reports and more.

Without reporting it’s impossible to see trends, identify areas to improve and plan ahead based on previous trends.  With close to 20 different types of reporting available to businesses with the Vagaro software from activity tracking and sales reporting to productivity reporting and at interval business reporting, Vagaro makes it easy to keep track, stay on track, and stay prepared.

Point of Sale and Transaction Processing Options

Signing on as a business with Vagaro gives you several options for equipment and processing of transactions in-house.  If you do not currently own point of sale and transaction ready computer system, Vagaro can sell businesses one of the following systems, found here on their sales page.

Vagaro Point of Sale Equipment

The $74 Vagaro Essential Mobile EMV comes with:

  • EMV card reader
  • connect wirelessly to your Android or iOS
  • EMV reader accepts chip cards AND magnetic stripe
  • Dock and table stand also included(for a tablet which is NOT included)
  • Square’s EMV reader is $49 but may not sync with Vagaro software

The $428 Vagaro Complete Mobile EMV POS comes with:

  • Full bundle set
  • Receipt printer
  • EMV chip and magnetic stripe card reader
  • Dock and table stand
  • Cash drawer
  • Tablet is not included

The $547 Vagaro Complete Computer POS EMV comes with:

  • EMV reader and dock
  • Barcode scanner
  • Cash drawer
  • Receipt printer
  • Computer/tablet not included

While you will notice that none of Vagaro’s systems included a tablet or computer, keep in mind that most low-end salon, spa, and fitness point of sale computer hardware/software systems start around $1,100 with maintenance software costs around $30 a month. High-end computer systems in the same category can get pricier than $2,000, with those systems requiring as much as $50 a month for software costs.

Automatic Features

Automation is the future and Vagaro salon and spa software knows it.  It creates ease and quality of life for business and consumer and a system that can handle automation are profitable ones.

Vagaro software handles a lot of tasks for the business from security to marketing, scheduling, billing, and birthday emails!  There are also other configurable automated reminders that each business can use on the platform.

Some of the automated tools you can look to make life easier with the Vagaro platform are:

  • Automatic syncing & security
    • Make sure all of your accounts are synced and only you can access them
  • Automated email marketing 
    • Email promotions, sales, class times, notifications and reminders consistently with automated email marketing
  • Automatic birthday or anniversary emails 
    • Keep in touch with your customers and clients in the best ways with automatic birthday and anniversary  emails
  • Automated billing for memberships and packages
    • Take better charge of your business revenue with better handling of billing subscriptions and membership packages
  • Automated Scheduling
    • The best part of the Vagaro process, making scheduling easy
  • Automated appointment status responder
    • Communication between classes, appointments, and schedule changes makes every party a happy participant
  • Automatic Notifications
    • Leave the anxiety of having to check on things and get your notifications automatically
  • Configurable automated reminders
    • The available automated features proving not enough?  Take control and customize other configurations according to your personal business needs!

Security Features

Vagaro salon and spa software is GDPR compliant and considers the privacy of its consumers as one of its highest priorities.

Using cryptography and data centers to which HTTPS (SSL) encrypted transmissions are sent from users computers or mobile apps.  Credit cards transactions are completed through PCI-Compliant gateways and bank networks to ensure security for its 6000 plus businesses across the United States, UK, Australia, and other countries in its network.

Integrations and Add-Ons

While Vagaro software only integrates with about 25% of the most popular apps, sometimes simple can be more streamlined and successful.

Vagaro Software Integrations

Because of Vagaro’s automatic functions and wide variety of features available to users, the salon and spa software doesn’t need a lot of other integrations.

Quickbooks is still one of the oldest and most efficient business utilities on the market, so keeping business tight with reporting from Vagaro software can make your business that much more profitable at the bottom line.

With almost 2.4 billion Facebook user accounts, the social media giant still makes a mark when it comes to doing business.  This integration is particularly key for businesses looking for marketing outlets for expansion.

WordPress is a great app for businesses who want to offer their clients a little more up-to-date info.  Whether through blogs, business pages, etc., the integration of WordPress and Vagaro makes connecting with clients easier.

If a user isn’t doing business with Quickbooks online accounting, it’s quite possible they are doing it with Xero.  Xero’s online accounting software integrates with Vagaro as well.

Available Marketing and Branding Tools

Website Customization

The Vagaro Salon and Spa Software customization features add the unique individual feel necessary for branding and marketing of clients’ businesses, with several options available.  From basic template and color choices to having a professional team at Vagaro design a custom logo and website, you can even choose to host your own website through Vagaro for $10/month and pay a one-time fee of $100 for your customized website.

Vagaro’s custom logo design goes through two proofing rounds, and for a small fee, you get to keep all of the prints.  Examples of the Vagaro design team’s themes can be found here.

For the $10/month fee, you get to host your own custom website without a Vagaro Logo.  The Vagaro software has a few options, however, that DO leave customization completely in the hands of the user.  The user can choose one of three ways to market and brand their business uniquely.

  1. Choose from a few of various pre-made themes that are available on the Vagaro software.  These come ready with designs for each industry(i.e. hair and nail salons, spas, yoga studios, fitness studios, etc.)
  2. With their custom website builder, the business owner can pick and choose their own colors, settings, and have complete control over the look and feel of the app that their customers are logging into.
  3. If the user does not see a fitting design for their business with the website customization feature, the one-time $100 fee can be used to have the Vagaro team design a website that is unique and specific to the user’s business and brand.

These are actually relatively reasonable prices for logo design and website creation.  Typical prices for logos start at around $100 while the costs for website design will range anywhere from around $50-80 an hour for a professional team.  Websites usually end up costing a total of around anywhere from $250 to $1500.  Vagaro makes it easy for a $10/month fee and a simple $100 for their design team to build a custom site on their platform.

Pricing Breakdown

Vagaro Competitor Price Comparison

Vagaro salon and fitness software starts at $25/month with additional fees for extra users. More than seven users will cost a business $85/month.  Along with the $10/month business support fee and possible customization costs, the startup fees with the Vagaro system could cost close to $1,000 when one factors in a possible complete point of sale system and subsequent computer for the system.

Users had this to say about Vagaro pricing:

“I get a full booking salon software that is portable for a small suite owner. I have everything the big salons offers and a affordable price.” – Chandra

“This is by far the BEST software on the market! I am so thankful for the ease of access and features!” – Jaimey

“The ease of use for advertisement, processing payments and reports are great.”

Vagaro’s customization abilities allow for big and small businesses to adjust accordingly according to budget and still have complete functionality inside of the software.

The Bottom Line

Vagaro Competitor Support Screenshot

With the most reviews on several sites, Vagaro’s average rating was around a 4.7 out of five stars.  Well-priced, tons of automation and customization features with security protection and support make this a very well rounded salon, spa, and fitness software application for virtually any business.

Vagaro also gives each potential user a free one-month trial of their product and you won’t get charged for trying out some customization options until the next month.

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All-in-One Business Software Powers Growth [Case Studies + Proof]

Get the Basics…

  • Most fitness business owners are not technical as they need to be
  • Don’t miss out on the value you can provide your clients outside of just the workouts
  • Don’t miss out on revenue-generating opportunities inside and outside your training walls

I want you to ask yourself two questions: what separates the fitness businesses that blast off from the others that blow up? And why do some smart fitness professionals fail while others grow like crazy?

My name is Jeff Crews. I’m the chief marketing officer for Exercise.com, and over the last seven years our all-in-one workout and business management software has been helping some of the biggest fitness businesses and professionals all over the world increase revenue and engagement, save time, and ultimately provide more benefits for their business, clients, and members with their own custom-branded workout apps.

And during that time we found some key trends as to why fitness businesses and professionals ultimately fail. It pretty much comes down to these three main reasons:

You Aren’t a Tech Geek

Number one: They’re not as technical as they need to be. And because of that, they don’t leverage workout and business management software that’s going to save them time, increase revenue for their business and clients.

When it comes to workout creation they’re still using Excel spreadsheets, they’re taking way too much time creating PDFs, or worse, they’re even writing things down or keeping it in their head, which ultimately doesn’t scale.

You Have More to Offer

The second thing is they miss out on the value they can provide their clients outside of just the workouts. I get it; you’re clients are successful based on the training you provide, but ultimately the client was with you for a journey, and during that journey there were times you could engage them with reports and metrics showing when, where, why and how they were successful.

Ultimately, that’s building value for your business and your training.

Don’t Miss Out on Revenue

The third thing that fitness businesses and professionals miss out on are revenue-generating opportunities inside and outside their training walls and completely online that are automated, engaging, and professional. 

The reality is all these problems are completely avoidable if you just follow the right steps and have the right knowledge. Providing a useful and valuable workout and business management solution is straight forward if you know exactly what your clients are looking for and have the right software in place to scale.

Improving your retention with your in-person clients by offering more workout benefits is simple if you’re able to do so in a way that doesn’t cost you an arm and a leg and doesn’t take more of your time.

Creating revenue in-person, and outside your training walls, and completely online is easy if you pair your training with the right software, but fitness businesses and professionals are still messing this up.

Let the team at Exercise.com show you how to grow and manage your fitness business better!

They don’t put software in place to make managing their workouts easier, more scalable, to save time and increase engagement.

They spend their time trying to figure out their clients’ needs rather than knowing because they can see exactly what their client did. They don’t provide extra workout benefits to their clients, and members, and provide those valuable metric-driven reports that are going to help them build value over time.

They miss out on opportunities to increase revenues both in-person and outside their training walls and even completely online.

Ultimately, they try to plug and play a bunch of tools that just don’t work when there is an all-in-one workout and business management software that will handle everything.

We at Exercise.com specialize in helping fitness businesses and professionals increase revenue, save time, increase engagement, and provide more benefits with their own custom-branded workout apps.

Now Here’s the Proof

Champion PT & Performance got their own apps and within the first month generated 4.5k in new monthly-recurring revenue while delivering hundreds of workouts.

Mike Boyle’s Strength and Conditioning, in their first year, generated over $65,000 in new revenue by delivering over 700 workout plans automatically.

PTF & Performance went from zero to $220,000 in annual recurring revenue and delivered workouts to hundreds of clients.

Dean Somerset, an individual trainer, went from zero to $180,000 in online training revenue and online spends a few hours a month managing his clients’ workouts. Amp Performance had a workout app to deliver workouts to their in-person clients and to sell workout plans automatically and ultimately, they have a software in place that scales as much as they want.

D1 Performance has an app that allows them to give workouts to their members so they can log and track their performance and provide great reports and leaderboards but also provides valuable data for D1 to engage their members and know how to continue to help them.

[Editor: Check out this interview we did with Matt Kite from D1 and also watch the video interview below]

You can increase whether directly or indirectly by a thousand to hundreds of thousands of dollars if you have the right software in place. I’m going to shwo you real businesses and clients and case studies right now who are leveraging their own custom-branded workout apps to do this.

Simply put, all we and I care about is you getting results with your own custom-branded workout apps, and we developed a workout software that is committed to helping you be successful as long as you’re willing to put in the time.

We’re going to give you your own custom-branded iPhone and Android workout apps to deliver your workouts.

You’re going to get your all-in-one fitness and business management software to manage your appointments and deliver workouts and ultimately save you countless hours managing workouts and your business under one software.

And the great thing is you can deliver your workouts in multiple ways.

Whether you’re in-person and you do it by individual clients or group training or classes or whether you want to sell workout plans with automated memberships, run workout challenges. Wherever you want to do it, in-person or online, the list goes on and is available within our software.

Ultimately you’re going to have apps that your clients can use that they’ll love to use because it’s engaging, it’s professional, and it’s going to provide great reports for them.

So who is this for?

Working with us is not cheap, I’m going to be honest with you, but you’re going to get what you pay for. And ultimately if you’re going to go out and do this yourself you’d spend hundreds of thousands of dollars and waste tons of time doing it; we’re talking years of development.

Ultimately you’re a fitness company, not a software company. So we work best with people who are confident and ready to make decisions and ultimately help their business grow and they’re committed to that.

We work with people really already set up to grow in the sense of they already have a business in place, in-person clients or online clients, a decent online following and ultimately, you truly believe that if you have a software in place you’d be able to save more time, earn more money, deliver more workouts, and better manage your business.

We like to work with people who are going to make those decisions quickly and confidently. 

Who’s this not for? Well, this isn’t for someone who is just starting out or who is tinkering around with ideas or, ultimately, is just a tire kicker. We are the real deal, and we have the numbers to back it up.

If you choose to work with our team and our all-in-one workout and business management software we’re going to help you manage your fitness business better. We’re going to help you grow.

We’re going to help you deliver workouts in an engaged, professional way and ultimately save you time and provide more benefits to your clients and your business.

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Meet David Donatucci, Director The Florida Institute of Performance

Get the Basics…

  • The introduction and popularization of strength training and conditioning in the NBA and PGA
  • How to balance training athletes and running a business
  • Effects on email and social media on your passions
  • Difference between training amateur and professional athletes

Mathew Sims: My name’s Mathew Sims, I’m the editor-in-chief at exercise.com. And today we’re talking with David Donatucci, owner of Florida Institute of Performance.

He’s worked with athletes from the NBA, NFL, MLB, NHL, LPGA, and the PGA and is an expert when it comes to sport’s performance. So he’s going to be our guest today.

Daniel Wiess: I’m Daniel, I’m a writer with Exericse.com. I played golf competitively throughout high school. I played in the high school state tournament twice, and the First Tee Open at Pebble Beach in California.

The Evolution of Training Professional Athletes

Mathew Sims: Awesome. Well, we’ll jump right into it. So, David, can you tell us about your passion for golf. Where did it come from? How has it changed or developed as you got a chance to work with athletes and put some of that into practice with your business?

David: I guess the passion or the start in golf started back many years ago in about say, 1995, 97. I was working with a sports agent up in Cleveland, Ohio, and he had a couple of players that he represented, one of them being Greg Norman.

And we just started talking about how there’s really nothing in the game of golf from a fitness perspective that’s controlled because I was paralleling that to my experience in basketball.

The teams were just then, surprisingly just then getting transitioning [fitness] coaches into the teams and everything. And most of the teams that we worked with, there were very few that actually had a transitioning coach in basketball.

From there, in 1999, I went down to IMG Academy to take a position in their international performance institute. And I basically said, “Let me run the golf division.” And they’re like, “Please do.” Nobody wanted that. At the time, most of the individuals really didn’t see a need to work out.

They just thought it would be, “I’m going to go hit balls. I need to spend more time hitting balls on the range and that’s going to help me get better.” So that’s really how it started for me was working with a lot of the kids in the academy.

And I had the opportunity to work with a number of younger players who were just developing and created their own separate program for them.

Kids came in that were at the academy at 7:00 in the morning and started working out before they went to school. And I was able to really create and develop some programs that I felt some of the kids needed at that time from more of a developmental standpoint and also for golf.

Mathew Sims: So basketball is more of my passion, but it’s interesting you say that. Over that last 20 years, you see players playing way longer than ever. And I don’t think it’s any mistake that that corresponds with what you’re saying. Having the strength and conditioning coach focusing on better sleep and all those sorts of things.

David: Yeah, again I’ll go back to 90, I want to say 91, 92, 93. I was with the Cleveland Cavaliers. This is the time when they had Brad Daugherty and Larry Nance and Craig Elho and Mark Price and all those guys. And they were a really good team, but again, fitness and training were like, “Yeah I really don’t want to do that.”

It was tough getting the guys to do anything, to go through a lot of stuff, and it was the old school thinking, “Well, it’s going to ruin my shot. If I work out too much, I’m going to get big and bulky, and I’m not going to be able to play that well and go through a lot of those things.”

And some guy named Jordan, I’m really not sure if he amounted to anything, but he kind of changed the rules of that game.

And [they] went through a lot of different types of situations. People realized that you know what, you still can be a great level player and still work out and do the things necessary to do all that.

Mathew Sims: LeBron’s kind of even taken that to the next level. I’ve heard he spends just millions of dollars on his body, I mean he’s still going strong and to what year, 17 now.

David: Yeah, exactly.

The Day to Day

Mathew Sims: Yeah, that’s really interesting how that’s aligned, and then even transferred into golf. And I don’t know if this is even the case, but what’s a normal workday look like for you as you’re working with athletes and doing other things with your business?

David: I’m getting here probably 5:30 in the morning. And that’s just for the first hour before people start getting here. I will get caught up on preparing for my day and figuring a lot of things out and looking at the facility and cleaning that up a little bit and organizing that.

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Today, I had a really dedicated lady, she was about 76 years old, plays golf, [and] she gets here every day at 6:30 in the morning. She walks on the treadmill for half an hour, we work out for an hour, she walks on the treadmill for another half an hour, [and] she goes and gets a lesson.

She goes and plays golf, and then she finds some other time to eat and do everything else she needs to do with the rest of her day. So that’s one of the people that come in here.

But really people start to roll in here about 7:00 am. I always say with golfers it’s good news that they’re here, it’s bad news that they’re here. If they’re here, they’re not playing in their tournaments; if they are here, they’re working out. So it’s kind of a good news, bad news scenario for a lot of them.

So we got a lot of guys that are out playing right now, which is the benefit. You just hope that they’re continuing a lot of stuff that they do on the road to go through a lot of that. So a lot of my activity is, really I would say, managing programs, implementing training programs that are going on.

I got a staff of about two and we’re bringing in a couple of interns in a couple of weeks to go through a  summer internship program that we’re developing. I’ve got an open house coming up this weekend that I’m preparing for and getting all the necessary things going.

So it’s a split. I like to say it’s evenly split but in terms of the business and the actual training. But I think I spend more time training than I do business-wise. Because that’s what I enjoy doing more than running that business part of it.

But the main thing is we get ebbs and flows of waves of people coming in and out. So the after-school crowd hits in here about 3:30 and will go to about 7:00.

Building and Managing the Business

Mathew Sims: Any tips or anything that’s really been helpful to try to engage the athletes while they’re in their tournaments and keep them focused on, like you said, keeping with the things that they’ve learned and the techniques that you’ve taught them while they’re working out and training with you?

David: Yeah, I really think the biggest change for me is utilizing the exercise.com platform. I’ve been able to really keep tabs on my athletes a whole lot better and making sure that they’re doing some things. So the online platform that we have created and have developed was the necessary portion to have for my athletes that travel a lot.

I have one that’s here now for two weeks; he’s going away to China for nine. So, I have to basically be able to keep tabs on him and make sure that he’s going through some things.

And there’s a lot of times throughout the day that we may create a new exercise. You know, “Hey, this might be good for him. Oh well, he’s on the road. Okay well, let’s videotape it.” We load it in there and say, “Okay, hey try this workout for you.”

So it’s been great for us to really make sure that when the athletes come back, I don’t want to say as fresh as they were, but we’re not starting all over again. We have a pretty good foundation that’s still there, that we can keep with them and keep that moving forward and keep progressing them along the way.

So really for me, that’s been a game-changer and managing that portion throughout the day, that’s the … I don’t want to say challenge, but it’s time-consuming, and that’s part of the business of operating and implementing the programs that we have to make sure that we’re on top of. Or if we fall behind, then athletes aren’t too happy when they miss their workouts.

Daniel Wiess: So what about your workouts and your approach at the Florida Institute of Performance is unique?

David: A lot of it is more the attention to detail. Every athlete that comes through here, they have their own book. They have their own set of workouts that they’re going to go through. We might have 8-10 people in here at one time.

But there might be 8-10 different workouts going on at one time because everybody has a little unique approach that we need to put in there. Even though they all might be high school kids, we might have a kid that’s got a bad shoulder or he’s got bad knee, or it’s a lower back that we’ve got to be conscientious of.

So there are all things based on the evaluation that we have taken them through or tested them on that we need to make sure that we’re covering those bases. That we need to make sure that we have all those things taken care of.

We might have a pitcher. We might have a volleyball player. We might have a basketball player. We might have a figure skater all in here at one time. There are all different, unique tendencies within the sport that we have to cover, to go through a lot of that.

A basketball player, they need more vertical. The baseball pitcher needs more rotational power that we have to cover on there.

The main concept that we do is try and make them a better athlete, but we want to make sure we get to their uniqueness or their—I don’t want to say imperfections—but the areas that we found within the evaluation that’s necessary for them to keep improving.

Team Sports vs Individual Athletes

Daniel Wiess: Right so, you mentioned a lot of team sports there, maybe minus figure skating. So how is training golf different from training those team sports? Because in a lot of those team sports there are the coaching staffs that can look at what athletes need to do differently. But sometimes with golf, it’s a little bit more of a self-evaluation game.

David: Yeah, I think with today’s game as we mentioned earlier, I think a lot of it is the coaches have a lot of input in terms of what’s happening. So what’s going on, the instruction, or what the coach wants to have them do is also creating that foundation within there.

It’s no different than a baseball manager or something. I think golf instruction is actually even more detailed than what a team sport would be. Because a lot of times the managers go workout. We want to get you stronger and faster for everything within the game of baseball; whereas the golf instructor, they’re more hands-on with that individual.

So they’re going to see a little bit more of the intricacies of whatever it might be. Their right arm’s not externally rotating effectively. They’re not getting a good torso rotation properly, not able to load up in that right hip from the golf. And they put more of that on video.

Within the game of baseball or basketball or soccer, they’re not videotaping every little move that the player goes through or makes. They know in generalization, “Hey, this is what we need to do.” But all the minute details aren’t there, I’m going to say that’s good and bad.

So it works in both directions where I think too often a golfer is so focused on one little thing as opposed to the big picture. And they get some things out there, and the opposite is true with the soccer player that you have where they’re focused on the big picture but they’re not so fine-tuned on the little details.

Business Tips, Hacks, & Productivity

Mathew Sims: You mentioned the business aspect and how your passion is for the training. And we talked a little bit about that. If there’s one tip you could give people about the business side, maybe something that’s made it easier or any kind of tip or hack, what would that be?

David: Don’t answer emails all the time. Save the emails for morning and night if you can. Or if not first thing in the morning, I think to often we get caught up into it: “Hey, we have to do it right now.” We get a text message, we get a phone call, we get an email, something pops up, oh we’ve got to answer that.

You don’t have to, and that’s really from the business standpoint that I’ve learned. You know what, let the emails go a little bit, they can wait. And sometimes I’m guilty of letting them wait too long.

I read something one time, it was the CEO of a top 500 or whatever business. And she says she doesn’t answer any emails, she basically passes … they all get forwarded to her secretary, and she doesn’t answer them.

I don’t have a secretary so it’s one of those things where I just look at the end of the day or the first part of the next day. And that’s when I go back through and answer everything and respond that way. If they really want me, they can call me or they can send me a text message.

I always say with training in my business it’s not brain surgery, it’s not life or death. If it’s something, it usually can wait for a little bit of time. If it’s an urgency, they don’t need me; they need somebody else if it’s an urgent situation.

So that’s probably my biggest thing is I let the emails wait a little bit. And answer them all or delete them all is what usually the case [is] with all the junk stuff that I get at one time.

Mathew Sims: Yeah, our CEO used to be a big proponent of the email box zero. And we just talked about this two weeks ago actually as a team. And that’s his strategy now, he answers them at specific points of the day, and then after that, he’s not touching it. Because you can’t get caught where you’re just checking it every five or 10 minutes and then you’ve got nothing done.

David: Yeah, and it’s the same for me. It’s the same with social media. I think you can get sucked into a black hole as to where you start looking at emails and social media and everything else. And now an hour is gone and you’ve done absolutely nothing but looked at what everybody else is glorifying with their business.

My wife always asks me, “Did you look at social media?” I say, no.

I haven’t looked at it. I mean, I might go two or three days where I don’t even look at it just because it’s more of, again, somebody trying to glorify what they’re doing and it gets me frustrated, it gets me mad.

It’s like why don’t we look like that? But I look back and go, you know we’re doing the same thing. I push a lot of that stuff back to the side and try and take care of what I have in front of me.

Mathew Sims: Yep. That’s good stuff.  What’s been the most rewarding part about owning your own business and the performance center that you’re running?

David: I can control a lot of the things that happen within the day, and looking at staff wise what we need to do. If we need to make a change or an intern wants to come in and say “Hey, I want to volunteer and spend some time with you,” I can say yes or no.

I mean it’s not relied upon somebody else to do that. And I’ve done the corporate world for really 25 plus years and always working for somebody else and having to answer to somebody else and doing a lot of those things. I can answer them myself, well me and my wife, I have to answer to her as well.

But from a standpoint of who makes the decisions or going through a lot of that, yeah that’s up to me. And again it’s both good and bad. If it goes wrong, it’s my fault. But if it goes right, it’s mine as well, and I can take responsibility for it, either way, the pluses or the minuses.

Mathew Sims: Yep. What about the most challenging thing with owning your own business?

David: The finances, the salaries, the overhead, all those things that I have to look at every day and go, “Okay if we have an empty gym right now,” I know in my head that we’re losing X number of dollars per hour. By going through all this and it’s knowing those numbers or knowing those factors, that are [the] things that drive me crazy.

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And as I said earlier, it’s the actual running of the business. I’m not a business guy. I’ll be the first to admit that. I’m learning as we go, to try and figure all of these little things out and put a lot of that here.

And I’m just trying to figure out how do we get more traffic through the doors, day in and day out. Well okay, how do we match up and get the offseason for these sports and do all that and get the information out and find a way to market all those people and do all that?

I mean that’s truly, to me, the biggest challenge to continually get a revolving door of people coming in. We have college kids that are here in the summertime. They have to go back to school eventually. So can we get enough people in the fall to make up for that loss as well?

Mathew Sims: Okay. And then you talked about training the athletes and knowing where their weakness and being able to tweak some of that stuff.

But even as a business, how has it helped you knowing your strengths and weakness and knowing what your mission and where you guys excel at?  As far as delivering a really great product to the athletes and the other people that you work with that come into the gym?

David: I think the biggest thing is letting people know we care. I got individuals trying to get better, and improving upon that. I think knowing that we have an understanding of the activities and the movement patterns, and we can actually break the exercise down.

My thing is to tell them how the exercise benefits the sport, not the other way around, to help make your performance better. I think that’s more along the lines that people need to understand is that most of the exercises are going to be similar. But how does it benefit you in terms of your particular sport?

To go through that, and I think once we go through a lot of that and really educate the athlete, educate the individual as to why we’re doing something and say “Oh hey, let’s do this for today, let’s go through this. We actually have a plan.”

We have a sheet that we follow. Do we change that sheet when they’re in there? Yes, based on certain situations, but we have a game plan. We understand what’s going on and what we’re going to do today.

As opposed to just the exercise du jour, we’re going to do this one today and just do bands today, and everybody’s going to do the same thing. No, we’re going to follow a pretty good protocol and everything else.

I mean me, I always look at and say do you think Bill Belichick just walked off the field and goes, “Yeah, I feel like just rowing today; we’re just going to play catch today and go through all that?”

No, there’s an actual process that needs to take place and that’s really for all athletes and developing and going through a lot of that process. And that’s a program that we have here at the Florida Institute of Performance.

The Difference Training Pro Athletes

Daniel Wiess: You mentioned earlier about Greg Norman’s and Micheal Jordan’s impacts on the different sports. What’s one thing that most people wouldn’t know when it comes to training professional athletes? And maybe explain to us the main difference between training a pro-caliber athlete and the average person.

David: I think the biggest difference is that somebody that’s going to go through and trying to aspire to be pro cut, they work a little harder than the normal person. And part of that might be the time that they have because they are pro athletes. LeBron has 10 hours a day to spend on doing some training or doing some other types of things.

I think it’s really there’s a mental aspect of that too. And I compare that a lot to corporate people. Very successful corporate individuals, very successful athletes have the same mental drive as one another.

They come in, they’re on a mission, and they know exactly what they want to do, they know exactly what they’re going to do. And they put forth a really great effort to get themselves better along those lines.

A pro athlete, a high-level corporate individual whose worth over millions, they all put their pants on the same way. So you’ve got to treat them the same way, you can’t put them on a pedestal. You can’t raise them up to a high level.

As a coach, I learned this the hard way when I was working with the Cavaliers a long time ago. You treat them with respect, you treat them the same as everybody else, and they’ll respect you for that.

You don’t go in and worship them and do all this stuff. It’s “Hey, this is what we’re going to do today. We’re going to work at it, we’re going to go hard,” and that’s how they want to be treated.

Mathew Sims: Yeah. I was thinking as you were talking about knowing your business and knowing the costs and even though that wasn’t your primary function I always think of a good business owner knows those things even if it’s not their favorite thing.

You talked about that mindset with people who have that drive, and it’s almost like they know that they’re body is their business and they have to know exactly what’s going on. The educational piece you talked to, and be on it, you can’t take a day off.

Especially now where everybody has a trainer, if you’re going to keep up you’ve got to know what you’re doing and really train smartly and treat it like a business almost.

David: Yeah, and I even look at this and I go back to the Bo Jackson situation and I related to this is where he came out and he said, “Look I dislocated my hip,” and they’re like, “No, no you didn’t, no you didn’t.” I mean an athlete knows his body better than anybody.

They can tell you little things that go on there within themselves. I don’t know what’s happening. So it’s like, I got to believe them. And I really look at it and say, “Okay this is what you feel. Your mind and your body are working pretty systematically together. And I have to believe that you’re right on all those situations. I got to double check it to make sure that we go through that.”

You can send an individual out here doing a heavy lift, and I was like, “You know what, do the first set and tell me how you feel.” And then he’s like, “Oh yeah I feel pretty good.”

“Okay well let’s go, now I know we can go.” And he’s like, “Oh I’m a little sluggish, I’m a little tired or whatever.”

Okay, well we got to back it off a little bit, and we got to change the sequence that we’re going through. So it’s really letting them tell you and dictate their levels and their activity because they’re really in tune with what’s happening.

Mathew Sims: Yeah. This kind of goes along with that I think. But what’s one exercise or something that athletes do that you wish they wouldn’t do, or that you recommend they stop?

I just read a study and we shared it around the team, where people were giving advice on Instagram. They looked at that and people that aren’t experts in their field and they’re wrong 80 percent of the time. So are there any kind of misconceptions that you run into?

David: It falls in line with this but I wouldn’t say it’s one thing. I don’t think there’s really one bad exercise. I think there are people that are giving bad advice for one or people performing the exercise incorrectly. I think because there’s a value to every exercise.

I mean one of my biggest pet peeves with the Instagram things is looking at the box jumps. And people say, oh no he’s got a 55-inch box jump. No, he doesn’t. He’s got a 40-inch foot jump and he’s got a 10-inch head jump.

That equals the 55 inches because your hips did not move 55 inches. And that’s where we measure the true vertical displacement of the hips and what’s the height of the box jump. If we measure this correctly it’s not 55 inches.

So why is somebody trying to jump onto a box and saying, oh that’s the power explosion? I mean if you’re looking at hip flexors or bringing your feet up to something as fast as possible, yeah that’s correct. And I always compare it to somebody and say, in basketball how do you block a shot?

Do you bring your feet up as high as you? Are you trying to jump your arms up and your head up as high as you can? And it’s oh, jump my arms up, why? Yeah, then why would you jump on that box that high? So I think it comes back to, again it comes back to bad advice that people are giving you by people who proclaim themselves to be experts.

I think if there’s a purpose and if you can answer as a trainer: “Why are we doing this? What is this for? What’s the purpose of the exercise?” and explain that back to the individual as the educational point of view, that’s the biggest difference between doing something correctly or doing something incorrectly.

Mathew Sims: Yeah, I love your analogy, that makes so much sense again as a basketball fan. You’re not pulling your feet up high to try to jump up further, it makes no difference.

David: Right.

Mathew Sims: All right, so that’s all we had for you. I did want to check, what’s next up for you? Any big plans for the Florida Institute of Performance or new programs or new initiatives?

David: Yeah, we’re looking at trying to create some things with a couple of local baseball teams around here, that we’re trying to get back into a little bit more of the team training aspect. Get connected a little bit more along those lines, that’s probably the big area.

I’m really trying to develop out my online platform a lot more and trying to do more of nationally if not worldwide in a lot of different areas. We’d like to get more of an education platform going from my end. I keep looking back and going, “Jeez I’ve been doing this for 30 years, I have to have something that I can share with somebody out there.”

So trying to get a little bit more along the lines of an educational platform going are probably the three biggest things that we’re really looking to do over the next six months or so here.

Mathew Sims: Awesome, that’s exciting. Yeah, I know it’s always one part daunting, one part exciting to get those new things rolling and see where it goes.

David: This comes back to that business part of me, somebody has to do it and it usually it’s me. Sometimes I got to find the time to run it all out and put the planning together. So that’s the business part of it.

Mathew Sims: Yep. Well, it was great talking with you, David. We really appreciate you taking time out of your busy schedule to answer a few questions and to let people get to know you and to share your story with us. So thank you, and hope you have a great rest of the day.

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